Pavilion Name: Anhembi National Exhibition Center
Pavilion Type: International
Contact Tel: +971 (0) 2 444 6900
Fax: +971 (0) 2 444 6135
Pavilion Address: P.O. Box 5546 Abu Dhabi United Arab Emirates
Annenbi International Exhibition Center
Exhibition content: machine tools, rubber and plastic machinery industry, woodworking machinery and all kinds of machinery and equipment, machinery accessories, basic industrial equipment, metalworking equipment, grinding and roller presses, welding equipment and systems, valves, pumps, hydraulics and pneumatic equipment.
Exhibition background:
The exhibition is held every two years, is the largest machinery industry in South America, the largest professional exhibition, exhibitors around the world favored.
Previous review: 2006 Brazil International Machinery and Industrial Products Exhibition in 78,000 square meters of exhibition area, *** there are exhibitors from 37 countries to display their products. It is understood that the exhibitors of the Chinese enterprises have extensive contact with the Brazilian business people, and fruitful communication with them. But there are shortcomings:
1. Chinese products are less competitive. In 37 countries, developed countries are generally exhibiting manufacturing equipment products, while China's exhibitors are generally small hardware products, its technical content and value-added are not high, indicating that China's machinery products and the world's advanced level there is still a large gap.
2. Low level of participation. Compared with developed countries, we can use "first-class products, second-rate packaging, third-rate planning" to summarize the level of China's exhibitions, China is still in the "stall" stage, which is a huge contrast with the rapid improvement of China's product manufacturing level. The low level of planning, visualization, aesthetics and ideology of the exhibition has largely weakened the influence of Chinese products in the exhibition.
Tips for exhibitors: According to the China Council for the Promotion of International Trade Machinery Industry Branch survey shows that participation in the Brazilian International Machinery and Industrial Products Exhibition has the following three aspects of the situation is worth paying attention to:
1.Change of mindset. Mechanical products into the international market, has not been the traditional concept of sales promotion, but from market analysis, marketing strategy, exhibition planning to consider the exhibition costs and forecasts, to avoid the "exhibition to implement the exhibition", to improve the level of the exhibition efforts.
2. Play the role of "official". Continuously guide enterprises to utilize the platform of the exhibition, and continue to accelerate the implementation of the "going out" strategy.
3. Enterprises themselves should continue to summarize experience. Enterprises should work hard on the product venues, exhibition level.
Market Outlook:Brazil is a large country in Latin America, the neighboring countries have a strong radiation capacity. It is understood that Brazil has more than 4,500 manufacturers of various types of machinery, machinery production in the world's 14 major countries ranked 6th, is one of Brazil's pillar-type industries. Only in the woodworking, chemical, paper, mining, textile machinery industry, in recent years, will invest 12.5 billion U.S. dollars. In general, Brazil's automotive and automotive parts manufacturing industry is more developed, but China has a competitive advantage of low manufacturing costs, it should be said that the product into the Brazilian and Latin American markets is a broad prospect.