50 questions in the questionnaire
The direction of college students’ life concepts
College students’ satisfaction with this major/College students’ views on waste in environmental protection/College students’ online shopping habits/College students Survey on consumption concepts/Survey on the current situation of college students’ integrity/Survey on college students’ part-time jobs/Survey on college students’ mental health/Survey on college students’ online games/Survey on college students’ views on marriage and love, etc.
College student employment direction
Graduate dynamics survey/college student employment issues survey/college student employment salary structure/employer's survey on talent demand conditions and other such issues.
Social Practice Direction
Investigation and research on the proportion of left-behind children in rural areas/investigation and research on educational issues in rural primary and secondary schools/investigation on the confusion of poor students, etc.
A questionnaire, also known as a questionnaire or inquiry form, is a printed document that systematically records the survey content in the form of questions. Questionnaires can be in tabular, card or book-entry format. Designing questionnaires is the key to inquiry surveys.
A perfect questionnaire must have two functions, that is, it can convey the question to the person being asked and make the person being asked happy to answer. To accomplish these two functions, certain principles and procedures should be followed and certain techniques should be used when designing questionnaires.
Design principles:
1. Have a clear theme. According to the theme, the questions are prepared based on reality. The purpose of the questions is clear, the key points are highlighted, and there are no optional questions.
2. Reasonable structure and strong logic. The questions should be arranged in a certain logical order and conform to the respondent's thinking process. Generally speaking, it is easy to start with difficulty, simple before complex, and concrete before abstract.
3. Easy to understand. The questionnaire should be clear to the respondent and willing to answer truthfully. The tone of the questionnaire should be friendly and consistent with the respondent's understanding and cognitive ability, and avoid using professional terms. Use certain techniques to investigate sensitive questions to make the questionnaire reasonable and answerable, avoid subjectivity and suggestibility, and avoid distortion of answers.
4． Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, and no question is wasted or missed in the questionnaire.
5. Facilitates data verification, organization and statistics.
Standard questionnaire template
Questionnaire format? Questionnaire refers to designing the relevant survey content in written form into various questions and options according to the purpose and requirements of the survey. A survey form in which the answers are then distributed to respondents to fill out and collect feedback. ?Generally speaking, a questionnaire generally includes a title, instructions, questions and conclusion
The title should indicate the content of the questionnaire and the logo of the questionnaire.
Instructions? Instructions are "instructions for filling in the form" and are usually at the beginning of the questionnaire. Its role in the questionnaire is to communicate the relationship between the investigator and the respondent, explain the purpose, significance, answer requirements, etc. of the survey to the respondent. It can also include appropriate words of thanks to facilitate the completion of the questionnaire. can be carried out smoothly to achieve the purpose of the investigation. ?
Requirements: ?
The instructions must be concise, accurate and affirmative. It should not exceed three lines
The instructions should only introduce and explain the research and should not be misleading. ?
Questions? Questions are the core content of the questionnaire. In the questionnaire, the questions should include two parts: asking questions and answering questions. ?Question setting: The questions raised should be comprehensive and systematic, and cannot be randomly set. ?
The questions listed in the questionnaire must be combined with the purpose and theme of the survey and must be simple and clear. A questionnaire should preferably have between 10 and 20 questions.
Principles of sorting: easy first, difficult last; questions for most people to answer first, questions for a few to answer last; closed questions first, open questions last; generality The questions of importance come first, and the specific questions come later. ?
Answer setting: The answer must be scientific, accurate and complete, conform to the characteristics and patterns of the question, conform to the overall idea of ????this survey activity, and have a clear purpose and prominent focus. ?
Questions are generally presented in the following ways: ?
Open-ended: no answer is provided. Generally suitable for questions such as quiz questions and questions asking for personal information. ?
Closed-ended: Provide answers for respondents to choose. A larger proportion of the questionnaire.
51 Survey makes surveys easier and more convenient!
A complete questionnaire template
Market research is an important means to obtain market information and conduct modern management. To this end, I will sort out the relevant content of the market questionnaire survey template for you below. You are welcome to refer to it.
Market Questionnaire Sample Part 1
Opening Case
Key Points for Writing an Excellent Questionnaire
Lian Newman is Feng Rui The deputy director of the company's market research department once talked about the key points of writing an excellent questionnaire. If you've ever sent what you thought was your "final" questionnaire to a market researcher, it wouldn't be surprising to get it back full of additions, deletions, and other editorial comments. At first glance, writing a questionnaire is not a very difficult task: just express what you want to know and write questions that will get you what information. While writing a questionnaire is easy, writing a good questionnaire is not. Here are some points on what to do and what not to do when writing a questionnaire:
Avoid abbreviations, colloquialisms, or unfamiliar terms that respondents may not understand. Like, what are your opinions on PPOs? Chances are not everyone knows that PPO stands for Preferred Provider Organization. Researchers may run into trouble if this question targets the general public. On the other hand, if the question is directed to a physicist or hospital administrator, then the abbreviation PPO is likely to be acceptable.
Be specific. Vague questions get vague answers. For example, what is your household income? When respondents gave numerical answers to this question, the answers varied, such as pre-tax income in 1994, after-tax income in 1994, pre-tax income in 1995 , 1995 after-tax income.
Don’t overdo it. When a question is too demanding, people won't answer. They either refuse or make random guesses. For example, how many books did you read in 1996? A range needs to be given: ① none; ② 1 to 10 books; ③ 11 to 25 books; ④ 26 to 50 books; ⑤ more than 50 books.
Make sure the questions are easy to answer. Questions that are too demanding can also lead to rejection or guesswork. For example, please rank the following 20 items in order of importance when purchasing a new car. You are asking the respondent to do a considerable computational effort. Instead of asking people to rank 20 items, ask them to pick the top five.
Don’t assume too much, this is a fairly common mistake. The question writer implicitly assumes some of people's knowledge, attitudes, and behaviors. For example, do you tend to agree or disagree with the President's position on gun control? This question assumes that the respondent knows that the President has a position on gun control and knows what that position is.
Be aware of double questions and questions from opposing viewpoints. Combining multiple questions or using questions from opposing viewpoints can lead to ambiguous questions and answers. For example, "Do you support the legalization of smoking marijuana in private residences but not in public places?" If the question accurately describes the respondent's position, then a "yes" answer is easily explained. But a "no" answer may mean that the respondent is in favor of smoking marijuana in public places but not in private places, or is opposed to both, or is in favor of both. "Shouldn't the chief of police be directly responsible to the mayor?" The question is so ambiguous that almost any answer will suffice.
Check for errors. Questions with bias lead people to answer in a way that does not accurately reflect their position. There are several ways to bias a question. One way is to imply that the respondent should have engaged in a certain behavior. For example, "More people saw the movie "The Lion King" than other movies this year. Have you seen this movie?" In order not to show "difference", the respondent will say yes even if they have not seen it. The question should be "Have you ever seen the movie The Lion King?"
Another way to make a question biased is to make the answer choices unbalanced. For example, "Recently, our country has spent XX million US dollars on aid to foreign countries every year. Do you think this number should: ① increase; ② remain the same; ③ decrease a little; ④ decrease a little; ⑤ decrease a lot." This set of answers encourages respondents to choose the "decrease" option because there are three "decreases" and only one increase.
Pre-tested. Pilot surveys before formal surveys, "All revisions and edits cannot guarantee success. Pre-testing is the least expensive way to ensure the success of your questionnaire research project.
"The basic purpose of pre-testing is to ensure that the questionnaire provides respondents with clear and easy-to-understand questions, and such questions will receive clear and easy-to-understand answers.
In the interview method, mail survey, retention All surveys must use questionnaires, and interview methods and telephone surveys can also be in the form of questionnaires. Therefore, questionnaire design has become an important preparation before the survey, and the quality of the questionnaire design determines the response rate of the questionnaire to a large extent. , efficient, and even related to the success or failure of market research activities. The scientific nature of questionnaire design is of key significance in market research.
Questionnaire design steps
The purpose of designing questionnaires is to To better collect market information, during the questionnaire design process, we must first grasp the purpose and requirements of the survey, and at the same time strive to obtain the full cooperation of the respondents to ensure that accurate and effective information is provided. The specific steps can be divided into the following steps. : The first step is to determine the required information based on the purpose of the survey. Then design and select questions based on this. The second step is to determine the order of questions that are generally simple and easy to answer. Move to more difficult questions. The arrangement of questions should be relevant and logical to facilitate cooperation and interest of the respondents. The third step is to test and modify the questionnaire before using it in field surveys.
Questionnaire design procedure
Questionnaire design consists of a series of related work processes. It is scientific, standardized and feasible, and can generally be carried out by referring to the following procedures:
1. Determine the purpose, sources and limitations of the survey
2. Determine the data collection method
3. Determine the question answer format
4. Decide the wording of the question
5. Determine the process and arrangement of the questionnaire
6. Evaluate the questionnaire and arrangement
7. Obtain approval from all relevant parties
8. Pre-test and revise
9. Prepare the final questionnaire
10. Implementation
Step 1: Determine the purpose, sources and limitations of the research
The research process is often initiated when the marketing manager, brand manager or new product development expert feels that the information required is insufficient when making decisions. In some companies, it is the manager's responsibility to evaluate all secondary data to confirm that the required information has been collected. In other companies, the manager leaves all market research activities, including the collection of primary and secondary data, to market research. department to do it.
Although the brand manager may have initiated the market research, everyone affected by the project, such as the assistant brand manager, the product manager, and even the production and marketing manager should come together to discuss what exactly is needed. Data. The goal of the inquiry should be as precise and clear as possible. If this step is done well, the following steps will be smoother and more effective.
Step 2: Determine the data collection method
There are many ways to obtain inquiry data, including personal interviews, telephone surveys, mail surveys and self-administered interviews. Each method has implications for questionnaire design. In fact, interception interviews on the street have more restrictions than Hachinohe interviews. Street interception interviews have time limits; self-administered interviews require the questionnaire to be very clearly designed and relatively short because the interviewer is not present. , there is no opportunity for clarification; telephone surveys often require a rich vocabulary to describe a concept to ensure that the respondent understands the issue being discussed. In contrast, in a personal interview the interviewer can show the respondent pictures to explain or prove a concept.
Step 3: Determine the question answer format
Open-ended questions, closed-ended questions, and scale-response questions
Open-ended questions.
An open-ended question is a type of question in which the respondent is free to answer and explain the idea in their own words. In other words, the researchers did not impose any restrictions on the choice of respondents.
Closed questions.
A closed question is a question that requires the respondent to choose from a series of response options.
Scale response questions.
It is a question set in the form of a scale.
Step 4: Decide on the wording of the question
The wording must be clear.
Avoid misleading language.
Consider the respondent's ability to answer the question.
Consider the respondent's willingness to answer the question.
Step 5: Determine the process and arrangement of the questionnaire
The questionnaire cannot be arranged arbitrarily, and the location of each part of the questionnaire has a certain logic. Its logical description is listed in Table 61. Experienced market researchers know that questionnaire production is the key to gaining contact between interview parties. The closer the connection, the more likely the interviewer will get a complete and thorough interview. At the same time, the respondent may have thought more carefully about his or her answer and responded more carefully.
Step 6: Evaluate the questionnaire and layout
Once the draft questionnaire is designed, the questionnaire designer should come back and do some critical evaluation. If every question was the result of careful consideration, this stage would seem redundant. However, considering the key role played by the questionnaire, this step is still essential. During the questionnaire evaluation process, the following principles should be considered.
Is the question necessary?
Is the questionnaire too long?
Whether the questionnaire answers the information required for the research objectives.
Appearance design for mailed and self-administered questionnaires.
Whether there is enough space for open test questions.
Whether the questionnaire uses obvious fonts, etc.
Step 7: Obtain approval from all parties
At this point in the questionnaire design, the draft of the questionnaire has been completed. Copies of the draft should be distributed to all departments with direct authority to manage the project. In fact, the marketing manager may add new information, requirements, or concerns multiple times during the design process. Regardless of when a manager makes a new request, frequent revisions are necessary. Even if the manager has been involved several times during the questionnaire design process, it is still important that the draft is approved by all parties.
The manager's approval indicates that the manager wants to obtain information through a specific questionnaire. If questions are not asked, data will not be collected. Therefore, the endorsement of the questionnaire reconfirms the information required for decision making and how it will be obtained. For example, assuming that a new product questionnaire asks about shape, material, and end use and packaging, once approved, it means that the new product development manager already knows "what color to use on the product" or "what color to use this time" is not important. .
Step 8: Pre-testing and revision
After the questionnaire has received final approval from management, it must also be pre-tested. No formal inquiry should be conducted without pre-testing. Search for misinterpretations, inconsistencies, and incorrect jump models in the questionnaire through interviews. Look for additional options for closed-ended questions and general responses from respondents. Pre-testing should also be conducted in the same format as the final visit. If the visit is a household survey, pre-testing should be done via household visits.
After pre-testing is complete, any changes that need to be made should be made. Before conducting field research, the consent of all parties should be obtained again. If the pre-test results in major changes to the questionnaire, a second test should be conducted.
Step 9: Prepare the final questionnaire
Precise printing instructions, space, numbers, pre-coding must be arranged, supervised and proofread, and the questionnaire may undergo special folding and binding.
Step 10: Implementation
After completing the questionnaire, it provides the basis for obtaining the required decision-making information from the market. Questionnaires can be based on different data collection methods and combined with a range of forms and processes to ensure that data can be collected correctly, efficiently and at a reasonable cost. These procedures include administrator instructions, interviewer instructions, filtering questions, recording sheets, and visual aids.
Market Questionnaire Sample Part 2
Market Survey Questionnaire for the Beer Industry
Dear Customer: Hello!
I want to know more Please share your questions and opinions about the beer market. Your answers are very important and will help us improve our products and provide you with better products.
B. Small bottles
C. Cans D. Full box purchase
8. What is your monthly income?
A. Below 1,000 yuan B. 1,000 ~3,000 yuan
C.3,000 to 5,000 yuan D.5,000 to 10,000 yuan
E.More than 10,000 yuan
9. Do you drink beer a month? Consumption?
A. Below 50 yuan B. 50-100 yuan
C. 100-300 yuan D. 300~500 yuan
E.500 Yuan and above
10. Which of the following brands of beer do you often drink?
A. China Resources B. Qingdao C. Beijing D. Carlsberg E. Heineken F .Budweiser.G.Cordon Bleu
11. Why choose this or these brands?
A. Good taste B. Famous brand, quality assurance
C. Personal preference, no reason D. Beautifully packaged, relatively high-grade E. People around like this brand F. Common in the market, easy to buy
G. Other reasons
Market Questionnaire Template Part 3
Product Name: Australian Original Genuine GMLanolin Cream Lanolin
Product Specifications: 250g/bottle
Ingredients: Pure natural sheep oil and VE
Product efficacy:
GM Australian Lanolin is a product containing pure natural sheep oil and VE, creating an unparalleled facial cream suitable for all skin types, which can make the skin delicate and soft. At the same time, it reduces the appearance of fine lines and wrinkles on the skin, and also has a good protective effect against the effects of housework, temperature and air conditioning.
Origin: Australia
Suitable for skin: any skin including sensitive skin
Ingredients: lanolin, vitamin E, stearic acid, glycerin, etc.
How to use:
1. Add some lanolin when taking a bath. After taking a bath, the whole body will be very supple and soft, with a light fragrance.
2. After washing your hair, dry it slightly. Before blow-drying, rub an appropriate amount of lanolin in your hands and apply it on your hair. It will make your hair smooth, soft and shiny, making it a natural hair care product.
3. It can be used to remove makeup. Drop lanolin on a cotton pad and wipe it without causing irritation or discomfort.
4. Massage the whole body with your favorite aromatic essential oil to nourish and soften the skin.
5. Applying lanolin oil before the lotion is dry or immediately after taking a bath can effectively moisturize the skin and prevent dryness and aging of the skin.
6. Clean the skin and apply an appropriate amount on the skin!
In addition to moisturizing the face and body, what are the other uses of lanolin:
富 Contains Australian pure sheep oil and natural vitamin E, which is very easy to absorb. The product has good moisturizing effect, is very refreshing and non-greasy! It quickly provides nutrition and moisturizing to the skin. The product's unique sheep placenta, vitamin E and other ingredients can nourish the skin and delay skin aging. Aging, long-term use can improve skin texture and keep skin smooth and elastic. Unlike traditional lanolin oil, which is oily and thick in the past, this product contains aloe vera essence. It has a light texture and can provide long-lasting moisturizing at the same time. It is a must-have product whether you go out or in the office.
Special effects of lanolin:
1. Anti-cold, anti-dry, soft skin, making your skin look more supple and white. It is suitable to be applied on the face and body in autumn and winter to prevent dryness and peeling, and make the skin all over the body smooth and tender, as if it were new.
2. Postpartum mothers can apply lanolin oil on their abdomen and thighs and massage continuously to help tighten the abdomen, tighten the skin, and restore skin elasticity.
3. It has the functions of sun protection, anti-freeze, anti-itching and swelling reduction.
4. Provide a special layer of protection to the skin
5. Use lanolin before putting on makeup during the day to provide moisturizing and protective effects on facial skin for a day.
6. Use at night to replenish more than half of the moisture and nutrients lost during the day, deeply moisturizing and repairing facial skin.
Which type of lanolin is suitable for you?
The ingredients of many lanolin products say that they contain collagen, aloe vera, vitamin E, placenta, SPF30, etc. , girls are confused and don’t quite know which one applies to them.
In fact, the biggest characteristics of lanolin itself are moisturizing, moisturizing, delicate, and mild in nature. Therefore, the main ingredient is lanolin, and facial creams without other ingredients are suitable for most people. Lanolin oil added with aloe vera or vitamin E is a combination of moisturizing and moisturizing properties as well as skin nutrition, which is suitable for women with dry skin. Containing collagen or placenta is suitable for beauties around the age of 30, because as age increases, the connective tissue of the skin begins to relax, and collagen can replenish the lost collagen, making the skin firmer. The placenta ingredient is a relatively expensive ingredient and is suitable for older women over 30 years old who pay attention to skin care. Of course, young people can also use it, but it is not recommended to use it too early to avoid skin dependence.
What is the appropriate price of lanolin?
The best sheep oil producer, Australia In New Zealand, because they are local specialties, the price of ordinary series of products is not high. Generally, the price on Taobao is nearly half cheaper than the market price. The profit is not high. The price is between 75-100 yuan, which is relatively reasonable. The personality ratio is very good, high quality and low price, very suitable for consumers of all ages. Some products priced around 30-40 RMB may have slightly lower texture and purity of lanolin, making them not suitable for use as facial creams. They can be used as hand or foot creams. The price of high-end series such as facial creams with extra pure placenta or anti-wrinkle essence ingredients is around 200 yuan, which is also reasonable.
Main website prices:
Taobao: ￥61
Xungou.com: ￥55
Meilishuo ￥35
A group buying website: ￥48
Marco Polo: ￥45
Global shopping: ￥43
Summary:
While searching for products, the prices varied, roughly ranging from 35 to 70. In addition, there is no sale of the product "Australian original authentic GMLanolin Cream" on JD.com No. 1 store, a larger official trading platform, which shows that this platform has not yet been fully developed. This Australian local platform has not yet fully penetrated the Chinese market and penetrated into the hearts of ordinary people. In addition, I found that today’s global shopping or overseas purchasing market is expanding rapidly. Many foreign products are often marked with the word "purchasing agent" and appear on Taobao, Meilishuo, Mogujie and other platforms. Just like this "Australian original genuine GMLanolin Cream sheep oil", after searching online, you will know that there are many agents purchasing it. Overseas purchasing agents are now a popular new industry that appears online and offline in the buying and selling market.
How to make a questionnaire
The procedure for making a questionnaire is as follows:
1. Title
Each questionnaire has a research topic. The researcher should clearly define a title at the beginning to reflect the research topic, make it clear at a glance, and enhance the interest and sense of responsibility of the respondents. For example, "Factory-Level Cadre Recommendation Form", the title of this questionnaire, combines the survey content of the factory's personnel department and The range reflects that.
2. Explanation
There should be an explanation at the front of the questionnaire. This explanation can be a letter to the respondent, or it can be a guideline explaining the purpose and significance of the survey, the requirements and precautions for filling in the questionnaire, and also fill in the name of the survey unit and the year, month and day below.
The description of the questionnaire is: The beginning of the questionnaire mainly includes the introduction and notes, which are descriptions of the questionnaire.
3. Subject
This is the embodiment of the research topic and the core part of the questionnaire. Questions and answers form the main body of the questionnaire. From a formal point of view, questions can be divided into two types: open-ended and closed-ended. From the content point of view, it can be divided into factual questions, opinion questions, conclusive questions, hypothetical questions and sensitive questions.
4. Coding number
Not all questionnaires require items. In surveys that are large in scale and require the use of computer statistical analysis, all data are required to be quantified, and accordingly, a coding number will be added to the questionnaire.
5. Words of thanks
In order to express gratitude to the respondents for their sincere cooperation, the researcher should write a word of thanks at the end of the questionnaire, if there is already a word of thanks in the previous description. Words, that end is not needed.
6. Experimental record
Its function is to record the completion of the survey and the need for review and revision. The format and requirements are relatively flexible for survey interviewers and reviewers. They all signed their names and dates.