Marketing Director Job Responsibilities (15 articles)
As the society moves forward step by step, we have access to more and more places for job responsibilities, and formulating job responsibilities is conducive to improving work efficiency and work quality. I'm sure that most people are very headache to develop job responsibilities, the following is my compilation of marketing director job responsibilities, just for reference, let's take a look at it.
Marketing Director Job Responsibilities 1
First, business responsibilities
1. Participate in the development of the company's marketing strategy. According to the marketing strategy to develop the company's marketing mix strategy and marketing plan, after approval of the organization and implementation.
2. Responsible for the overall, on-site command of major public relations and promotional activities.
3. Regular verification and analysis of the marketing environment, objectives, plans, business activities, timely adjustment of marketing strategies and plans, develop preventive and corrective measures to ensure the completion of marketing objectives and marketing plans.
4. According to the market and the same industry to develop the company's new product market price, after approval of the implementation.
5. Responsible for the negotiation and signing of major marketing contracts.
6. Preside over the development and revision of the marketing system supervisor's work procedures and regulations, after approval and implementation.
7. Develop the marketing system annual professional training program and assist the training department to implement.
8. Assist the general manager to establish and adjust the company's marketing organization, market segmentation to establish, expand and adjust the marketing network.
9. Responsible for the decomposition of the annual work objectives and marketing budget, and according to the market and the actual situation of the company's timely adjustment and effective control.
10. Regular and irregular visits to key customers, timely understanding and deal with problems.
11. On behalf of the company to liaise with government counterparts and relevant social organizations and institutions.
Second, management responsibilities
1. Organization
(1) participate in the discussion of the company's organizational structure above the departmental level;
(2) determine the organizational structure of the lower-level departments;
(3) when the lower-level departments found that the job setup or job division of labor is unreasonable, it is necessary to point out the problem in a timely manner to make adjustments, and notify the Human Resources Department.
2. Recruitment and appointment and dismissal
A. Employment needs
(1) put forward the employment needs of directly subordinate positions, and prepare the job duties and qualifications of the position, and submit it to the general manager for confirmation;
(2) Confirmation of employment needs submitted by the direct subordinate (including job duties and qualifications), and submit it to the general manager for confirmation.
B. Interview
(1) conduct a preliminary examination of the direct subordinate positions;
(2) conduct a retest of the direct subordinates of the direct subordinate positions, and make a final determination;
(3) organization of the interviews of the participants.
C. Unqualified Employee Handling
(1) put forward proposals for the handling of unqualified direct subordinates, submitted to the general manager for confirmation;
(2), confirm the direct subordinates put forward proposals for the handling of unqualified employees, submitted to the Human Resources Department.
3. Training
(1) proposed training program for direct subordinates, submitted to the general manager for confirmation;
(2) confirm the training program proposed by direct subordinates, submitted to the Ministry of Human Resources.
4. Performance Appraisal
(1) Propose the principle of performance appraisal for the direct subordinates and submit it to the general manager for confirmation;
(2) According to the principle of performance appraisal confirmed by the general manager, discuss with the manager of Human Resources Department and determine the method of performance appraisal;
(3) Carry out the appraisal for the direct subordinates and communicate the appraisal. Submit the appraisal results to the Human Resources Department.
5. Work communication
(1) Summarize work reports and communicate information with the general manager, as well as to direct subordinates;
(2) Responsible for the company's policies, principles, strategies and other information, quickly, clearly and accurately communicated to direct subordinates;
(3) Determine the written and interactive system of work communication with the direct subordinates.
6. Motivation
(1) Propose incentive principles for subordinate departments and direct subordinates, and submit them to the general manager for confirmation;
(2) According to the general manager's confirmation of the incentive principles, discuss with the human resources manager and determine the method of incentives.
7. Audit and control of funds
(1) according to the financial system to approve the lower departments of the various expenses, and confirm the reasonableness of the expenditure;
(2) supervise and control the lower departments of the cost of the expenses, and to the general manager of the cost of the monthly report.
8. Work report
Regularly report to the general manager in writing on his work and the work of subordinate departments.
9. Demonstrate leadership
(1) guide, encourage, spur subordinates, so that subordinates can work hard;
(2) have a way to enhance the effectiveness of the work of subordinates and the efficiency of the work;
(3) be able to depict the company's strategic intent and vision for the subordinates.
Marketing Director Job Responsibilities 21. Based on the company's annual marketing and sales targets, develop the region's annual sales plan and implementation strategy to ensure the completion of the region's sales tasks;
2. Responsible for organizing and collecting information on the target market, and regularly (every month) analyzing and forecasting the market trends, users' business development trends, competitive features, trends and submitting analysis reports to the company;
3. Analysis report;
3.Responsible for the organization and implementation of the region's bidding, business negotiations, contract signing, contract implementation, user issues and other related marketing and sales work;
4.Responsible for the construction and training of the regional sales team, follow up and supervise the work of the team members, and supervise the completion of the staff's performance objectives;
5.Monitor the market action of competing brands in the region According to the marketing strategy to develop the company's marketing mix strategy and marketing plan, after approval of the organization and implementation.
2, responsible for major public relations, promotional activities in general, on-site command.
3, regular verification and analysis of the marketing environment, goals, plans, business activities, timely adjustment of marketing strategies and plans, develop preventive and corrective measures to ensure the completion of marketing objectives and marketing plans.
4, according to the market and the industry to develop the company's new product market price, after approval of the implementation.
5, responsible for major marketing contract negotiations and signing.
6, presided over the development and revision of marketing system supervisor's work procedures and regulations, after approval and implementation.
7, the development of marketing system annual professional training program and assist the training department to implement.
8, to assist the general manager to establish and adjust the company's marketing organization, segmentation of the market, establish, expand and adjust the marketing network.
9, is responsible for the decomposition of the annual work objectives and marketing budget, and according to the market and the actual situation of the company's timely adjustment and effective control.
10, regular and irregular visits to key customers, timely understanding and deal with problems.
11, on behalf of the company and large-scale machinery factories and related social groups and organizations to liaise.
Marketing Director Job Responsibilities4
1. prepare the department's economic efficiency profit and loss analysis
2. review of the subordinate departments of the rules and regulations
3. organization of the training of department heads
4. organization of the marketing seminars
5. approval of the use of unplanned funds
6. supervision and review of the subordinate departments of the company's Asset management and sub-depository management
7. Organize marketing work review and commendation meetings
8. Handle customer disputes
9. Coordinate the work of peer departments
10. Review the subordinate departments of the various costs of expenditure
11. Examine the cost of sales
Marketing Director Job Responsibilities 51. Participate in the development of the enterprise's sales strategy, Specific sales plan and sales forecast.
2, organization and management of the sales team, to complete the enterprise product sales targets.
3, control the sales budget, sales costs, sales scope and sales objectives of the balanced development.
4, recruitment, training, motivation, assessment of subordinate staff, as well as to assist subordinate staff to complete the task indicators.
5, collect all kinds of market information, and timely feedback to the superior and other relevant departments.
6, participate in the development and improvement of sales policy, norms, systems, so that it constantly adapt to the development of the market.
7, the development and synergistic corporate and partner relationships, such as the relationship with distributors, the relationship with agents.
8, to assist the superiors to do a good job of market crisis public relations processing.
9, to assist in the development of enterprise products and corporate brand promotion programs, and supervise the implementation.
10, proper handling of customer complaints, as well as reception of customer visits.
Marketing Director Job Responsibilities6
1. sales information communication, tracking work
2. all kinds of sales reports production, collection, summary analysis work
3. all kinds of documents, sales reports, delivery work
4. all kinds of expense reimbursement review, collection, reporting work
5. responsible for the regional management of attendance management of personnel
6. contact with various departments, coordination, communication work
7. to complete other tasks assigned by the leadership
Marketing Director Job Responsibilities 7Responsibilities
1, responsible for the drafting, negotiation, signing and implementation of the contract;
2, is responsible for the work of negotiation with the suppliers;
3, is responsible for communicating with the customer, to provide Quality service, to ensure customer satisfaction;
4, responsible for the development of product business;
5, responsible for the interface of the work within the department, team management.
Job Requirements:
1, college degree or above, majoring in biology, food, medicine, international trade and other related majors;
2, more than 3 years of experience in food ingredients and bio-pharmaceutical industry;
3, supplier management, new product (source) development experience;
4, able to independently or lead the team to develop the related product business;
4, able to develop business independently or lead the team.
5, with sales team management experience
6, proficient in the use of commonly used office software;
7, stable customer resources or supplier resources is preferred
8, good communication, execution and negotiation skills, strong teamwork spirit, strong sense of responsibility, can withstand a certain degree of work pressure.
9, have related exhibition experience is good
Marketing Director Job Responsibilities 8Responsibilities:
1. Develop individual and team monthly, quarterly, annual marketing, sales promotion goals and complete individual and team goals.
2. Seek different markets, marketing cooperation, develop cooperation programs and be implemented.
3. Responsible for building team marketing and channel activities, responsible for sales team marketing activities.
4. Collect and feedback relevant information on the market and the dynamics of the same industry, and submit market and marketing research reports.
Job requirements:
1. Men and women are not limited, willing to long-term development in Suzhou.
2. College degree or above, with education and training management experience is preferred.
3. Pursuing individual, team and the whole school district's goal setting and achievement.
Marketing Director Job Responsibilities9
1, responsible for carrying out the company's marketing strategy, brand development planning and the development of various projects, the development of the company's overall work plan for the market, put forward the specific direction of marketing, branding, public relations, activities, etc. and the implementation of the program;
2, the development of the company's annual budget, the allocation of the task of the various sections of the target to ensure that the performance indicators reached;
3, within the budget, organization and supervision of the implementation of the annual marketing plan, reasonable distribution, scientific input, timely assessment, and effective control of operating costs;
4, market research and analysis, research peers, industry development, regular market forecasts and intelligence analysis, to provide a basis for the company's decision-making;
5, effectively carry out business management, brand management and the various Project management, efforts to do a good job in the perfect combination of clinical and market, to promote the clinical department service marketing, strengthen the hospital's marketing awareness, and constantly improve the patient's word of mouth and satisfaction;
6, to strengthen media cooperation, media relations, real-time monitoring of public opinion, is responsible for the company's overall public relations strategy and the response to deal with the crisis public relations;
7, the management of the marketing team, the establishment of a perfect marketing department workflow, institutional norms and scientific performance standards.
7, management of the marketing team, to establish and improve the work of the marketing department processes, systems and norms, as well as scientific performance appraisal program; strengthen the training of talent, to create efficient marketing team, and team members and related departments to market training and guidance.
8, innovative marketing model and medical service model, continue to develop and meet the needs of patients. Actively develop third-party resources, strive for project cooperation, optimize integrated marketing;
Marketing Director Job Responsibilities 10Responsibilities:
1. Responsible for the development and planning of monthly, quarterly and yearly sales plans and programs in the region responsible;
2. According to the regional tasks, market development, and to achieve the sales performance indicators;
3. According to market trends to provide solutions to develop new channels and new ideas for the proposal;
4. Responsible for guiding the work of the sales staff, dealing with sales encountered difficult problems and make timely adjustments;
5. Responsible for the maintenance of the market channels, to establish a good relationship;
6. Responsible for the supervision and implementation of the company's product sales work, the development of new markets, the layout and momentum of the work;< /p>
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7. Responsible for departmental communication to do the role of the top and bottom, dealing with the stage of sales staff training;
8. Responsible for adjusting the channel dealers, do a good job in the initial establishment of the customer's original file and custody;
9. Responsible for mastering the customer's payment settlements, timely tracking and the Ministry of Finance to work closely together;
10. General Manager of other affairs and handling of emergencies.
Qualifications
1. The city household registration, 35-45 years old, bachelor degree or above in marketing or the corresponding qualification certificate (intermediate title or above).
2. With more than 5 years of public venues marketing experience, familiar with the daily management of the workflow of the marketing department and commodities, channel development and service processes;
3. Familiar with the ISO9000 quality management system, able to organize the preparation of operating budgets, annual plans, management documents and operating instructions, etc.; lead the marketing team, the use of advanced marketing methods to develop the market. According to the marketing strategic planning, sales management, customer management and brand building and other work;
4. Have a good sales concept and a strong sense of customer awareness, can lead the team to carry out the development and maintenance of corporate customers;
5. Cheerful personality, good at human interaction, strong communication skills, service consciousness and emergency response to emergencies.
Marketing Director Job Description 111. Under the leadership of the Sales Director, responsible for the development of various specific rules and regulations in sales management;
2. Responsible for coordinating and organizing the departments under the sales of daily business, and at any time to supervise and guide;
3. To develop a reasonable and feasible market expansion planning, and organization and coordination of the implementation of the implementation;
4. Responsible for the development of the group's annual sales plan and organize the implementation;
5. Responsible for the establishment and improvement of the distribution network system and sales and service system;
6. Preparation of business training materials and practical skills training materials and training programs and is responsible for the implementation;
7. Development of the market expansion plan and organize the implementation;
8. Responsible for the group's sales Maintenance and training of the network system;
9. Responsible for the reception and negotiation of important business customers;
10. Responsible for dealing with major emergencies in the sales business, to ensure the normal development of the business;
11. Regularly visit the market, to solve the problems of market development.
Marketing Director Job Description 121, to assist in the development of annual marketing objectives, plans, implementation programs;
2, responsible for regular consumer analysis and research, analysis and diagnosis of market segments performance, put forward the marketing improvement methods, and the implementation of tracking and evaluation of the effectiveness of the method;
3, the development of the marketing and promotion of the system process, to enhance the efficiency of marketing;
3, the development of marketing and promotion of system processes, to enhance Marketing efficiency;
4, scientific training of staff marketing methods
5, to assist in team marketing capacity building
Marketing Director Job Responsibilities 131 Catering Associate Director Job Responsibilities
1, to assist the Catering Manager to carry out catering operations and sales activities, and to complete the program targets. Provide daily sales statistics and prepare monthly operating reports. Participate in the implementation of the annual budget and menu cost, price development.
2, review the catering department under the various departments of the daily business statements, daily notepad and guest complaints sheet, found that the problem is corrected in a timely manner, and report to the manager of the catering department.
3, check the catering department of the various restaurants, bars, kitchens, to ensure that the quality of food and beverage products; to do a good job of preparing for the start of the meal; the start of the meal peak, in person, command and supervise the subordinates, to ensure the quality of service.
4, the implementation of the rules and regulations of the Ministry of Food and Beverage, to solve personnel problems; constantly create a good, harmonious working atmosphere and environment within the department; assessment of employees, the implementation of staff training programs to improve service quality.
5, the implementation of the Department of Food and Beverage promotional activities program, organization and coordination of relevant departments to ensure the smooth progress of promotional activities.
6, to complete other tasks assigned by the superior.
2 Food and Beverage Deputy Director Job Responsibilities
1, under the leadership of the general manager of the hotel, the implementation of the hotel's operating policies and regulations, conscientiously implement the leadership of the decision-making process, fully responsible for the food and beverage department of the management of the various business management, the hotel's issued by the target management system of responsibility and business indicators, operating income, gross profit margins, cost rates, the department of high-quality service rate, the rate of safety and no accidents, and other indicators to assume the leadership responsibility. Leadership responsibility.
2, under the guidance of the Ministry of Finance, the preparation of the department's budget targets, approved by the Board of Directors, into the store budget, the formation of the plan on the basis of objectives, the use of flexible and diverse. Way, comprehensive organization and implementation of the implementation.
3, grasp the changes in guest demand, source conditions and changes in market demand, to carry out a variety of promotional activities, and the restaurant manager, chef agreed with the special food and special dishes to promote activities, do a good job of organizing.
4, regularly presided over the catering department business meetings, check the kitchen, restaurant work, supervise direct subordinates, analyze the problems, put forward improvement measures, and constantly improve the catering department's level of operation, service quality and economic benefits.
5, coordinating the catering department with the front desk, guest rooms, warehouse, finance and other departments of the relationship, responsible for large and medium-sized banquets and activities of the supervision, inspection and reception of important guests.
6, master, control the catering department comprehensive gross margin and gross margin of each restaurant, control dietary costs and expenses, timely price strategy and price adjustment program, reported to the general manager, the Ministry of Finance for approval after the implementation of the organization.
7, assessment of the work of managers at all levels, found that the problem of timely correction, supervision, inspection of all kitchens, restaurants, training to improve the quality of personnel and business skills.
8, to create a friendly and harmonious working atmosphere and working environment within the department, improve service, improve standards, motivate employees, play the role of subordinate backbone, and their training. Evaluation of employee performance, decide the promotion of subordinate employees, the development of the establishment of
beneficial employee relations.
9, regular departmental meetings, convey the hotel instructions, summarize the work of the last period, listen to reports, do a good job of internal coordination, check and summarize the work of the last meeting arranged for the implementation of the work of the next period of work tasks.
10, publicity, education, implementation of fire safety, security, traffic safety and other relevant systems and regulations.
11, conscientiously do a good job of energy saving and consumption reduction work, often supervise, check each restaurant, kitchen electrical equipment and facilities operation and repair and maintenance, as well as a variety of material consumption indicators to implement the situation, to control the proportion of various operating costs.
3 food and beverage deputy director of the duties
1, should be responsible for:
① Deputy Director and Director *** with corporate responsibility, and directly responsible for the Director; entrusted by the Director to preside over the overall work of the enterprise to be fully responsible.
② assist the director of the work, according to the principle of division of labor, preside over some of the day-to-day work, the main responsibility for their own work in charge.
③ of the scope of responsibility for the implementation of the system of responsibility of employees in various positions within the scope of supervision, to be responsible for supervision and inspection.
④ Grasp the staff's ideological education and business training, the staff should be regular training, regular assessment, and gradually improve the quality of staff.
⑤ For employees with outstanding contributions or serious disciplinary violations within the scope of the sub-division, they should provide timely information and suggestions on rewards and punishments to the director.
⑥ Concern for the life of employees, as far as possible to help employees to solve practical difficulties.
2, the main powers and responsibilities:
① Assist the director to manage people, property and goods, the appointment, removal and transfer of internal personnel, can be proposed to the manager. After approval of the specific implementation.
② proposed major rewards for employees, punishment, the manager is responsible for implementation after approval.
③ have the right to suspend employees for serious disciplinary action.
④ The right to temporarily mobilize employees, coordination of internal relations.
⑤ Has the right to inspect the work under its jurisdiction at any time.
⑥ By the director entrusted by the director, can exercise the authority of the director.
Marketing Director Job Description 14
Responsibilities:
1, independent planning of a project brand publicity and channel promotion and other related content;
2, with the project manager to plan specific activities;
3, combined with the company's horizontal resources, planning the project-related copy and specific activities in line with the mode of operation and so on.
Qualifications:
1, the company focuses on the construction of corporate culture, so we hope that candidates should have the quality of kindness and sincerity, and good cooperation, a sense of fairness, good communication and collaboration skills, motivation, modest and polite, have a strong sense of enterprise, sense of responsibility and a positive attitude to work.
2, have a certain marketing planning or related work experience;
3, love of marketing planning, flexible ideas;
4, have an independent operation project or independently responsible for the project marketing planning, brand promotion and publicity work is preferred.
Marketing Director Job Description 15
1, a comprehensive understanding of the country's macro policy direction.
2, a comprehensive grasp of the market situation of the company's products, to understand the competitive strategy of the industry and consumer demand, for the company's products to provide a scientific basis for decision-making market positioning.
3, fully responsible for the company's marketing mouth of the objectives and plans for the implementation of the implementation.
4, responsible for the formulation of sales forecasts and marketing plan.
5, responsible for supervising the development of sales and promotion of marketing programs.
6, responsible for the development of product sales price strategy for the implementation of the program, and monitor the implementation.
7, fully responsible for coordinating the marketing mouth and other departments of the company's working relationship.
8, responsible for the company's marketing expenses audit.
9, responsible for the development of the company's marketing management system and work norms.
10, responsible for the company's marketing staff for business guidance and professional training.
11, regularly hosted the company's marketing conference, comprehensive and accurate grasp of the company's marketing operation.
12, timely and accurate understanding of the company's intentions and direct superior instructions, and implementation.
13, on behalf of the company to coordinate and deal with the relevant government departments, news media, advertising and planning the relationship between the company, the important crisis public relations.
14, responsible for reviewing the implementation of sales commission internal distribution program.
15, leadership, standardization, assessment of direct subordinates.
16, to complete the direct superior assigned to other tasks.
17, responsible for the molecular company marketing plan review and control.
18, fully responsible for the company's customer information management, properly handle the marketing level of customer complaints.
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