Huawei released nova10, millet released 12S, one of the end of the new cell phone release is the image?

July 4, the afternoon of Huawei released a new cell phone, the evening of millet's Lei Jun appeared in the public eye, cell phones and other hardware industry competition, in this summer, seems to be more hot.

And in the cell phone release session, imaging became the top priority!

In the image, millet is to open up a new world. July 4, millet group announced the start of the image strategy upgrade, which is considered to be millet two years ago to start the high-end strategy and then take a key step. On that day, Lei Jun released the first professional imaging series after the strategic cooperation between Xiaomi and Leica - Xiaomi 12S series, for the performance of the new phone and the imaging experience, Lei Jun described it as "transformed".

Images have become the high point of the experience of the phone, which will also be the strategic high ground of millet continued investment. According to Dr. Yi Yan, general manager of Xiaomi Group's camera department, Xiaomi's strategic upgrade of the image includes four major levels: conceptual upgrade, technological upgrade, architectural upgrade, and ecological upgrade.

In this strategic upgrade, Xiaomi put forward a new imaging concept of "beyond the human eye, perceive the human heart". "Beyond the human eye" is dedicated to capturing information beyond the physical limits of the human eye through the ability of optical + computational photography, and "Perceive the human heart" is the integration of aesthetics and technology to truly reproduce the vitality of the "world in the heart of people". The world of the human heart".

Xiaomi will carry out systematic technology upgrades in core areas such as imaging systems, platform chips, image processing, image tuning, and software systems. In this architectural upgrade, Xiaomi Imaging Brain has also been comprehensively upgraded to version 2.0, which is no longer just an enhancement of the software framework and algorithmic level, but has realized a major leap forward in the integration of software and hardware, and has built a brand new architecture that includes fusion optics, color engine, bionic perception, acceleration engine, eco-engine, and ISP, which enables Xiaomi Imaging Brain to work with the physical imaging system to provide the best possible image quality and performance. The new architecture includes a fusion optics, color engine, bionic perception, acceleration engine, eco-engine, ISP, etc., which makes Xiaomi's imaging brain work more closely and efficiently with the physical imaging system, and will comprehensively improve the basic imaging quality, color rendering and shooting experience.

Not only that, Xiaomi imaging has also realized the ecological upgrade. Xiaomi announced the formal opening of the ecological, open to the whole industry Xiaomi image brain capabilities, through the millet image brain 2.0 within the direct integration of the construction and opening of the ecological engine, Xiaomi imaging capabilities will not only exist in the millet system camera, the future will be fully realized on the third-party APP and device open empowerment.

The release of the millet 12S series joint Leica research and development of professional optical lens, through the Leica Summicron certification.

Xiaomi 12S UItra main camera lens with 8P aspherical high-transmission lens, and for taking pictures of frequent flare, ghosting, purple edges and other pain points of the problem, special increase in anti-glare professional coating, edge inking technology, spin coating process IR filter and cyclic olefin materials, perfect restoration of the picture quality of the ultimate purity.

Xiaomi 12S series also added Leica native dual-quality, with depth engine algorithms to perfectly replicate the Leica shadow and aesthetic, providing "Leica Classic" and "Leica Vivid" two image quality options, more creative freedom for each creator.

Xiaomi 12S series also brings Leica "immersion" to the phone, with the camera implanted with the same Leica filter, Leica classic shutter sound and Leica watermark. In addition, Xiaomi 12S Ultra and Xiaomi 12S Pro also support the Master Lens Pack, which selects the 3 most iconic legendary lenses among the several classic ones that Leica has introduced in its 100-year history to be digitally modeled, and uses the software to simulate their special textures and replicate their typical imaging effects.

The Sony IMX989 one-inch graphics sensor that debuted on the Xiaomi 12S Ultra was also jointly developed by Xiaomi and Sony, with Xiaomi y involved in defining the specifications and some of the design and verification work. Lei Jun said that after the millet debut, it will open up the IMX989 to domestic counterparts to use, **** with the promotion of the progress of mobile imaging.

And on Huawei's side, in imaging, Huawei's previous partner for Leica, the two sides have been working together for six years, but on March 31 this year, the end of the cooperation in mobile imaging. Last week, Huawei officially released Huawei Imaging XMAGE. according to the official introduction, Huawei Imaging XMAGE represents technological innovation and shooting experience innovation, mainly centered on the optical system, imaging technology, image processing and other areas.

He Gang, COO of Huawei Terminal BG, said that the official release of the new brand Huawei Imaging XMAGE marks Huawei's confidence and commitment in the field of mobile imaging, and is also a commitment to global consumers.

And the release of Huawei nova10 series of cell phones on July 4, He Gang revealed that up to now nova series of cell phones global users have exceeded 200 million.

Among them, nova10 Pro, equipped with the industry's first front 60 million full-focus follow-focus dual camera, including the front ultra-wide-angle lens has the industry's highest 60 million pixels, equipped with a 100-degree ultra-wide-angle, 1/2.61-inch large bottom, support for 4K image quality; the front is also equipped with the industry's first close-up lens for portraits, support for 2x optical zoom, the highest support for 5x digital Zoom, with the front ultra-wide-angle lens, to achieve 0.7x ~ 5x large zoom range.

Huawei nova10 Pro has the industry's first front QPD all-pixel precise focus technology, compared to ordinary PD focus, QPD all-pixel precise focus will call all pixels to participate in the focus, to achieve 100% focus density, without the need for additional brightness compensation for the PD point, greatly improving the comprehensive performance of focus, and do not fear of dark light focus.

Rear image, Huawei nova10 is equipped with 50 million RYYB super-sensitive image unit, the main camera adopts Huawei's flagship RYYB super-sensitive color filter array, compared with the ordinary sensor to increase the amount of light intake by 40%, and supports QPD all-pixel precision focus and zero-delay shutter technology, which can bring the ideal shooting effect in the dark light environment, and also supports fast snapshot. It also supports quick snapshots to capture fleeting images.

The newly launched Huawei P50 Pocket is equipped with Hyper Spectrum Super Imaging System, which consists of a 40-megapixel primary color camera, a 13-megapixel ultra wide-angle camera and a 32-megapixel Hyper Spectrum camera with 10-channel multi-spectrum sensor, Hyper Spectrum fill-in light, and a laser focusing sensor. At this launch, Huawei P50 Pocket is upgraded to support the Mirror Smart Shooting feature, which displays the framing screen on both the inner and outer screens when shooting, allowing both the shooter and the subject to preview the shot.

Then look at the efforts of other cell phone peers in the image, in February this year, OPPO released Find X5 Pro body built-in self-developed NPU chip - MariSilicon X; in April this year, vivo released the X80 Pro to join the self-developed V1 + image chip through the AI algorithm to upgrade the picture processing.

It is understood that the mobile imaging industry chain links are also richer, involving optical systems, imaging technology and image processing in three dimensions, covering the sensor chip and its related vision systems and other industries.

Domestic cell phone manufacturers have launched attempts in the field of imaging, regardless of high-end positioning, or mid-range, the image experience has become a detail that cell phone manufacturers attach great importance to. vivo and Zeiss cooperation, a plus and Hasselblad cooperation. In February this year, OPPO released Find X5 Pro body built-in self-developed NPU chip - MariSilicon X. In April, vivo released the X80 Pro to join the self-developed V1 + image chip through the AI algorithm to upgrade the picture processing. In May of this year, glory released 70 series focus on Vlog function, using AI portrait re-identification technology, more than ten kinds of feature information on the protagonist to identify and analyze, to do the movement process of intelligent focus, at the same time, can generate dual-channel high-definition video.

In a sense, as the world's number one market for the mobile smartphone industry, Chinese manufacturers have always played an important role as industry chain integrators.

Price-wise, the Xiaomi 12S, with its upgraded imaging system, is positioned at the high end.

Xiaomi 12S Ultra , with two environmentally friendly silicone vegan leather colors, classic black and fir green, 8GB + 256GB priced at 5999 yuan, 12GB + 256GB priced at 6,499 yuan, 12GB + 512GB priced at 6,999 yuan, will be opened at 21:00 on July 4 to subscribe to the pre-sale of deposit, July 8

The New Yorker is the first to be launched.

Small size high-end flagship Xiaomi 12S, with four colors, including black, white, purple for glass, the original wild green color for vegan leather, 8GB + 128GB priced at 3999 yuan, 8GB + 256GB priced at 4299 yuan, 12GB + 256GB priced at 4699 yuan, 12GB + 512GB priced at 5199 yuan. 512GB is priced at $5,199. It will be opened at 21:00 on July 4 for deposit pre-sale, and at 10:00 on July 6 for official first sale.