1. Vision: Clear the future direction. Vision needs to point out the direction and goal for the company's future development, and reflect the company's great ambition and beautiful vision.
2, positive and feasible, the vision needs to be positive and feasible, with the role of motivating employees and mobilizing their enthusiasm and enthusiasm for work.
3. Mission: Clarify the role of the company. Mission statement: What problems the company exists to solve, what mission it undertakes, and what value it provides to consumers, customers, shareholders and employees.
4, concise and accurate, the mission statement should be concise and accurate, reflect the company's core values, and can be easily understood and accepted.
5. Values: Define core values. Values are the core values of the company and the expression of organizational culture, which affects all decisions and behaviors of the company.
62. It is helpful to realize and implement the company's core ideas to turn the abstract into concrete, the values into concrete codes of conduct, that is, to turn the abstract values into operational and assessable concrete actions.