January 10, 2019, the world's authoritative market research organization Euromonitor (Euromonitor) released the 2018 global washing machine market brand retail sales data, Haier washing machine again ranked first, which is the 10th time that Haier washing machine was ranked first in the world.
10 consecutive titles show the strength of globalization and innovation
"Globalization and brand creation" is the basis for Haier washing machines to achieve 10 consecutive global titles. Industry analysts said that from the Euromonitor International global washing machine 10 years of data, can be found in Haier washing machine brand retail sales in a sustained, steady growth, "which is inseparable from Haier adhere to the global manufacturing, trinity globalization strategy."
Relying on the global promotion of the localization strategy, Haier washing machine to "Trinity" layout to the world. 2018 May, the first factory in Europe in Russia laid the foundation stone, Haier washing machine to build up a complete map of five continents. 2018 September, Haier invested in the construction of the second new industrial park in India to complete the signing ceremony, Haier in India to build the second new industrial park. ceremony, Haier washing machines in India to further deepen the localization strategy. At present, Haier washing machine to the global 10 + N R & D system as a technology driver, relying on the establishment of 23 manufacturing bases around the world, has the ability to according to the needs of the global user "tailor-made" differentiated products.
In 2018, Haier washing machines continued to gain recognition in the global market by virtue of their globalization and innovation ability. 2018, Haier's invention of the Yunmeng dual direct drive washing machine won the "2018 Leader Technology Innovation Award and the industry's only Ephraim Prize Award"; Haier's no-cleaning washing machine was awarded the 2018 Leader Technology Innovation Award by virtue of the three iterative innovations in the four years since it was launched. Haier's wash-free washing machine has also won the 2018 iF Design Award with three iterations of innovation in four years since its launch, demonstrating the industry's leading design and innovation strength. It is reported that Haier washing machines are the only brand in the industry that has won both the China Patent Award and the Gold Award for Design Patent up to now. By November 2018, Haier's domestic invention applications amounted to 2,549, ranking first in the invention patents of the washing machine industry. Just this past January 8, Haier won the National Science and Technology Progress Award for the project "Drum washing machine zoning washing key technology and industrialization", representing China's home appliance industry on the country's highest scientific and technological podium.
At the same time, Haier's washing machines have continued to influence the development of industry trends. From no-wash to air wash to dual direct drive, Haier washing machines have become the industry's pioneer and promoter of quiet wash, healthy wash, exclusive wash, zonal wash, and air wash trends for 10 years and 10 times.
Centered on user needs and continuous iteration of user experience
The development concept of "centered on user needs" has run through the technology and product iteration path of Haier washing machines over the past 10 years.
In 2018, Haier washing machines, under the "eco-brand" strategy, will focus from basic washing solutions to eco-solutions based on the trend of users' high-end, convenient and intelligent needs. As one of the core products of Haier Smart Home's "Clothes Network", Haier washing machines are detached from the traditional single product thinking, and actively lay out cross-border resource cooperation with the clothing and home textile field, the washing and dyeing industry, and the clothing Internet of Things technology industry, to build up a "Clothes Network" ecosystem. According to the user's pain points continue to develop 3D intelligent fitting mirror, intelligent washing machine, intelligent closet and other intelligent peripheral, to provide coverage of the user wash, care, wear, ride, buy the whole demand for the integration of intelligent clothing housekeeper services.
Industry experts analyze, in the Haier washing machine to win the global 10 consecutive championship behind, in addition to the differentiation of products and technology advantages, but also highlights the user's thinking mode of foresight. In the context of the Internet of Things has become the lifeblood of the industry, Haier washing machine to the "human single integration" model as a guide, the first to jump out of the industry hardware thinking, to build the clothing link ecological platform for users to create a full process of washing experience, to further consolidate the Haier in the global quality of the word of mouth and the industry position.