Be a national enterprise and create a national brand. Yingli never forgets its responsibility for development and actively recruits demobilized servicemen, disabled people, landless farmers and laid-off workers for employment, forming an industrial agglomeration to drive local economic development. A total of more than 130 million yuan has been donated to disaster areas, poverty-stricken areas, education and public welfare undertakings.
On September 13, 2012, Hengshui Yingli New Energy Co., Ltd. held a grand ceremony in front of the temporary square of the factory to donate solar energy application products to Hengshui City and Hengshui Yingli cooperated with Hengshui Middle School to build a social practice base. Agreement signing ceremony. Wang Jingang, secretary-general of the Hengshui Municipal Party Committee, Zhang Wenmao, principal of Hengshui School, Jiu Yulin and Wang Jianxu, researchers of Hengshui Economic Development Zone, and Xu Yunjiang, deputy general manager of Hengshui Lake Wetland Training Center, were invited to attend the donation ceremony. Bai Di, general manager of Hengshui Yingli, and deputy general manager Zhang Lei and Assistant General Manager Liu Xiaoliang attended the ceremony on behalf of Yingli Group.
On July 26, 2012, on the occasion of the 85th anniversary of the founding of the People’s Liberation Army, Yingli Group donated 100 solar street lights to the Qinghai-Tibet Military Station Department of the Chinese People’s Liberation Army for construction in the Department’s Dunhuang Teaching Brigade, with a total value of 1 million Yuan Yuan. Solar new energy helps strengthen the army through science and technology, injects modern science and technology into the army, and expands the idea of ??building modern, energy-saving and environmentally friendly camps for plateau troops.
On July 21, 2012, the northwest region of Baoding City suffered the strongest torrential rain since meteorological records began in 1958, affecting 11 counties (cities). Floods have no mercy, and all sectors of society have taken active actions to show their concern for the disaster-stricken areas. On July 27, Yingli Group held a donation ceremony of "Care for Hometown, Love My Hometown, Build Hometown". The total donation of 6 million yuan will convey Yingli's love for the first time and tide over the difficulties with the people in the disaster area.
On the occasion of the 60th anniversary of the peaceful liberation of Tibet, on the morning of July 29, the Group donated a total of 10 million yuan in cash and materials to Tibetan public welfare cultural undertakings. This is the first time that an enterprise has donated money to public welfare projects in the Tibet Autonomous Region. Donate tens of millions of yuan in cash and materials to cultural undertakings.
On July 29, 2011, the Lucai North Street Fire Station invested by Yingli Group with an investment of 60 million yuan was officially put into use. The Seventh Squadron and Combat Support Brigade of the Baoding Public Security Fire Brigade was stationed on duty. This station is my country's first enterprise-funded fire station with integrated photovoltaic and building integration. Its exterior facade is fully equipped with solar cell components, which can generate 300,000 kWh of electricity annually and has a good demonstration effect of energy conservation and emission reduction.
On March 1, 2011, Yingli Group donated 50 photovoltaic patrol bicycles worth RMB 100,000 to the Yuhua Branch of the Shijiazhuang Public Security Bureau to build a harmonious society for the police and the public, with low publicity. Carbon-green new energy beautifies modern cities and has exemplary significance in promoting the popularization of photovoltaic products.
On January 15, 2011, donated 500,000 yuan to Shizhuang Street Primary School in Baoding.
On October 12, 2010, Yingli Group immediately donated more than RMB 6 million to Hainan, which suffered a rare heavy rain, to support people in the disaster area in rebuilding their homes.
On April 15, 2010, the first batch of solar power equipment worth more than 400,000 yuan (including 50 sets of solar street lights and 200 solar flashlights) donated by Yingli Group to the earthquake-stricken area in Yushu, Qinghai was shipped to the earthquake-stricken area in Yushu, Qinghai. Became the first unit in Baoding City to donate to the Yushu disaster area.
On September 13, 2008, Chairman Miao Liansheng led a team to Huining, Gansu Province to participate in the launching ceremony of donating photovoltaic power stations to Sanfangwu Middle School. The total donation value reached 2.329 million yuan. For the teaching assistant cause, Yingli people work tirelessly and make generous donations. As Chang Shouyuan, secretary of the Huining County Party Committee at the time, said at the donation ceremony: Yingli’s donation has brought more spiritual wealth to Huining than a solar photovoltaic power station.
At nine o'clock in the morning on July 31, 2008, on the occasion of the 81st anniversary of the founding of the Chinese People's Liberation Army, Miao Liansheng, chairman of Yingli Group, led some veterans and staff of the group to Baoding The Second Artillery Corps visited the rest station to offer condolences and brought edible oil, fruits and other condolences to the retired veteran cadres of the army, bringing holiday greetings to everyone.
On May 13, 2008, Yingli donated RMB 11,075,126 and 200 solar flashlights to the earthquake-stricken areas in Wenchuan, Sichuan, expressing the love of Yingli people to the disaster-stricken areas.
On November 17, 2007, Yingli organized employees to "send warmth and love" to the impoverished disaster areas, and donated 218,800 yuan.
This amount is used to solve the problem of girls in some poor areas being out of school.
On the morning of January 26, 2007, Yingli donated 200,000 yuan to the Provincial Charity Federation at Youfu Hospital in Hebei Province. The donation was evenly distributed to 14 volunteers in Hebei Province who were working in Africa.
On January 13, 2006, Yingli employees voluntarily donated 50,000 yuan to retired cadres and extremely poor employees.
On August 24, 2005, to celebrate the 40th anniversary of the founding of the Tibet Autonomous Region, Yingli donated 400 sets of solar power generation systems and 20 sets of solar vehicle-mounted oxygen generators to Tibet, with a total value of 4 million yuan, which will be used To improve the production and life of people in Tibetan pastoral areas.
On May 30, 2005, Yingli donated three sets of solar lighting to Lujiaying Overseas Chinese Federation Qiaoxin Primary School, Zhangji Town Central Primary School, and Xisungou Primary School in Youlugou Township, Kangbao County, Zhangjiakou City, Hebei Province system and a batch of school supplies.
On September 27, 2004, Yingli donated two sets of independent solar power generation systems worth 50,000 yuan to the Xinjiang Altay Military Division. Deputy Commander Dong from the Xinjiang Altay Military Division accepted the donation on behalf of the military division. .
On February 27, 2003, after learning about the earthquakes in Jiashi and Bachu, Xinjiang, Yingli donated two sets of solar photovoltaic power generation systems worth 200,000 yuan to the people in the disaster areas, bringing light to the people in the disaster areas. . As a leader in the photovoltaic industry, Yingli not only has unique advantages in technology, but also is unique in marketing and brand-building activities. Through a series of high-impact sponsorships, including the World Cup, Yingli is the first company in the industry to bring solar energy to the international stage.
In 2010, Yingli realized that it was standing at the forefront of the photovoltaic industry. Brand influence and visibility are more important than ever. In addition to being able to develop the market, Yingli is also looking for a stage where it can realize the value of social responsibility. Therefore, Yingli turned to the number one sport in the world - football.
The relationship between Yingli and football even dates back to the 2010 World Cup in South Africa. Yingli became associated with football as early as 2009, when it organized and sponsored a deaf-mute football team in Hebei. This cooperation made Yingli realize that football can be used to inspire disadvantaged groups in society and promote the concept of green environmental protection. Today, while promoting its own brand globally, Yingli is also promoting international exchanges and cooperation. In 2010, Yingli successfully sponsored the World Cup in South Africa and became the official global sponsor of the 2010 World Cup in South Africa. It was also the first renewable energy company in history to sponsor the FIFA World Cup and the first Chinese company to sponsor the event. FIFA has always called for football matches to express not only the love of football fans around the world, but also the care of all mankind for the earth. As one of the official sponsors of the World Cup, Yingli actively responded to FIFA’s call. Against the background that Chinese football has missed the World Cup, Yingli has actually become the embodiment of "Chinese elements" in the World Cup.
Yingli Energy "played" 64 games in the World Cup in South Africa. In each 90-minute game, Yingli will have 8 minutes of rolling advertising time in the stadium advertisement. The advertisement will highlight the characteristics of Yingli's products and also emphasize Chinese elements. In addition, before the 2014 World Cup in Brazil, other new energy sponsors can only be found if Yingli has no intention to continue sponsoring.
Using Yingli’s professional advantages in the field of renewable energy, we will build 20 football fields for African children using Yingli photovoltaic modules to provide power. This is part of the World Cup sponsorship project in South Africa. Yingli named it "Football moves for hope, energy boosts hope."
On June 8, 2011, Yingli announced at the International Solar Technology Expo in Munich, Germany that, following the 2010 World Cup in South Africa, the company would once again cooperate with FIFA to become the official sponsor of the 2014 World Cup in Brazil.
At a press conference jointly held with FIFA that day, Miao Liansheng, chairman and CEO of Yingli Green Energy, said that he was very excited to become the official sponsor of the World Cup again and to launch a new partnership with FIFA. We are very honored and proud of the cooperation in the energy field and hope to make the World Cup in Brazil a more environmentally friendly World Cup.
Mr. Will, Marketing Director of FIFA, said that Yingli is very welcome to sponsor the 2014 World Cup in Brazil.
Yingli's sponsorship of the World Cup in South Africa has achieved good results, raising the popularity of the World Cup in China and also bringing solar energy technology and photovoltaic products to remote areas in South Africa through the "Football for Hope" project.
The 20th World Cup will be held in Brazil from June to July 2014. This sponsorship of the Brazilian World Cup will not only increase the popularity of Yingli brand in Brazil, but also help the Yingli brand to radiate to the world. In early 2011, Yingli became the official senior partner of Bundesliga powerhouse Bayern Munich. Bayern Munich is one of the most successful and famous football clubs in the world.
Sponsoring Bayern Munich allows Yingli to be close to one million football fans in Germany, further expanding its brand influence and popularity in the world's largest photovoltaic market, and also making Yingli's long-term partnership with Germany closer.
Yingli will provide Bayern Munich with professional support in renewable energy and work together to create a more sustainable future.
"As an international football club, Bayern Munich is honored to have a sponsor from China's new energy field. Yingli is a part of our Bayern Munich family. We insist on our love for football. , strive for social responsibility in travel and protect our homeland" ---------- Karl-Heinz Rummenigge, Chairman of Bayern Munich
1. 2012 Yingli Cup— —Bayern Munich comes to China
In July 2012, Yingli invited the entire Bayern Munich team to China to participate in the 2012 "Yingli Cup" competition. The participating teams in the "Yingli Cup" are Bayern Munich, one of the most successful football clubs in the world, and Beijing Guoan, one of China's most popular teams.
With the successful hosting of the "Yingli Cup", Yingli has created another first in the history of football and renewable energy. In addition, the "Yingli Cup" is the first domestic football event hosted by a Chinese renewable energy company.
Mr. Karl-Heinz Rummenigge said at the pre-match press conference in Beijing, "I sincerely thank Yingli for providing us with such an opportunity to come to China. As an international football club, Bayern Munich is honored to have a sponsor from the Chinese new energy sector. Yingli is part of our FC Bayern Munich family. We cherish this opportunity to come to China and play against one of the most prestigious teams in China, Beijing Guoan. .
2. Yingli sponsors the 2012 Bayern Charity Youth Cup
The 2012 Bayern Charity Youth Cup is an international football event for young people from different countries and cultural backgrounds. It provides an opportunity for young players aged 14 to 16 to show their talents on the international stage. Through the Youth Cup, many players have experienced the spirit of unity and sportsmanship.
Yingli and the Chinese Football Association (CFA) cooperated to sponsor the 2012 Youth Cup. Bayern Charity Youth Cup event. This provides Chinese young athletes with the opportunity to participate in the qualifiers in Tianjin (Northern China) and Hainan (Southern China) in late March 2012. The city's most talented football teenagers were finally selected and went to Germany to represent their motherland in the finals of the Bayern Charity Youth Cup. The finals were held on May 24 at the Allianz Arena. The team of 20-year-old teenagers had a wonderful contest in front of about 800 young spectators. The participating teams played a round-robin match of 20 minutes each. In the end, Italy defeated Austria with a goal difference and won the championship, with China, Germany and India ranked third. to 5. In August 2011, Yingli became the first official renewable energy partner to sponsor the United States Soccer Federation.
During the three-year sponsorship, Yingli will not only expand its brand influence in the United States. , will also plan a series of charity activities called "Yingli PASS" with the US Football Association, which aims to provide solar power to sports centers in low-income communities in the United States.