-- Remember the domestic market research organizations bottom mapping
The market research industry services is an important way for many companies to obtain information on the new market environment and trading partners at the lowest possible cost, the whole of China, directly or indirectly involved in the survey and research There are more than 60,000 organizations in the industry, of which North, Shanghai and Guangzhou have more than half of the total number of market research companies in the country, but most of the research institutions in terms of personnel, equipment, business capacity and other aspects of the good and bad, focusing on the investigation of the business of the organization to achieve a certain level of very few. So, in this market environment, how to choose a reliable market research company? Limited space, the following recommendations are for reference only.
First, the research field: consumer fixed sample group survey, advertising monitoring, print media survey, television media research
Industry leaders: CCTV market research (CTR), CCTV-Sofre Media Research Co. With 300 branches in China
Research Advantage:
With the largest media research network in China, CSM is committed to professional TV viewing market research by covering the viewing behaviors of more than 1.18 billion TV viewers over the age of 4 in China and the 6.3 million audiovisual population in Hong Kong. Since 2002, CSM has launched the Broadcast Audience Survey Service, which has so far surveyed 380 frequencies in 31 major cities in China, and CSM's viewership and audience ratings have become the "common currency" for TV and radio programs and advertising deals in China.CSM has developed five different types of TV viewing data, namely, City Diary Card, Provincial Network Diary Card, City Measuring Instrument, Provincial Network Measuring Instrument and National Measuring Instrument***, to provide our clients with the most comprehensive TV viewing data. market viewing data, providing customers with a full range of data services for different markets, different time periods and different target audiences .
Second, the research field: retail research
Industry leader: Nielsen Market Research (AC)
Recommendation index: ★★★★★
Recommendation reason: retail research covering the country's international market research company
Research advantage:
AC Nielsen, the leader of the world's market research firm, headquartered in New York, U.S.A., is involved in the following areas: providing the world's leading market information, media information, consumer behavior analysis, online research, mobile media monitoring, trade show services, and business publishing information. (Measuring their market performance analyzing market dynamics, diagnosing and solving marketing problems, identifying and seizing growth opportunities, effectively combining information and services into one, and developing optimized decision-making solutions based on this).
ACNielsen specializes in providing standardized services with an unparalleled zero research system, and to date, has grown its retail research business in China 10-fold. Retail research covers more than 50 categories of non-durable consumer goods in major cities and towns across China, and provides clients with regular reports on how products are retailed in each location.
Third, the research field: automotive marketing research
Industry leader: Xinhua International Information Consulting (Beijing)
Recommendation index: ★★★★☆
Recommendation reason: China's largest automotive marketing solutions provider
Research strengths:
Specialized in the provision of standardized data services, mainly involved in the areas of: collection, analysis and management of information about markets, consumers and the market. , analyze and manage information about markets, consumers and business organizations, providing market research, business information, consulting and database marketing services to help clients make better marketing decisions and credit decisions. We provide corporate credit reports, corporate database products, industry reports, credit management consulting, credit risk management software, as well as related data management technology and marketing campaign management services to provide professional services to institutional clients in a variety of industries, including automotive, finance, insurance, retail, telecom, IT, manufacturing, consumer goods and trade.
Fourth, the research field: aviation, subway, rail transit, communications, real estate / property management, medicine and health care products
Industry leader: Guangzhou Hausen Wei market research company (HSW)
Recommendation index: ★★★★ ☆
Recommendation reason: China's local experienced and professional market research company
Research advantage:
The first in China to establish the first market research company in the world. p>
The earliest first-generation market research institute in China, with more than 20 years of experience and clients in more than 20 provinces, cities and regions in China, is one of the first research institutes to be awarded the Foreign Social Survey License by the National Bureau of Statistics of the People's Republic of China. In the field of satisfaction research, service design and service innovation has its own core technology system, especially in the field of communications, aviation and rail transportation research market share reached or exceeded 50%, emphasizing the continuity of the extended value of the services provided to customers, the core customers are more than 10 years of service, the market reputation based on good.
Fifth, the research field: management system and product certification consulting
Industry leader: Thinking Markets Consulting Limited
Recommendation index: ★★★★★
Recommendation reason: the world's top ten world-class information group
Research advantage:
Headquartered in the U.K., the main areas involved in: ISO9000, ISO14000, ISO14000, ISO14000, ISO14000, and other international standards, and the main areas involved: in the field of ISO9000, ISO14000, ISO14000, and other international standards. ISO9000, ISO14000, OHSAS18000, QC080000, HACCP (ISO22000), SA8000, ISO/IEC17025, ISO/TS16949, ISO13485, WRAP, SB/T10382 and other management system certification consulting, as well as organic products, CCC, CE, UL, E-mark and other product certification consulting, ERP management system development and other services of the consulting organization. Civic's consulting business scope has been involved in engineering design and supervision, engineering construction, real estate and property management, electronics, chemical, machinery manufacturing, electric power, laboratories, food, medicine, special flow, passenger transportation, tourism, education, agriculture, government agencies and other more than 20 industry sectors.
Sixth, the research field: IT, home appliances and communications products retail monitoring
Industry leader: Beijing GFK market research limited (GFK)
Recommendation index: ★★★★ ☆
Recommendation reason: China's market IT, home appliances and communications products retail monitoring industry leader
Research advantages:
One of the world's largest market research firms with offices in Beijing and Shanghai. Major Fields Covered: The products monitored cover more than 100 categories including consumer electronics, home appliances, IT and office products, telecommunication products, digital imaging, home life, fashion and lifestyle, healthcare and automotive. Especially in developing the retail research business of household consumer electronics, it has become an absolute authority in the field and is the leader in the retail monitoring industry of IT, home appliance and communication products in the Chinese market.
Seven research fields: automotive and manufacturing industry, financial and service industry, ICT industry, FMCG industry research
Industry leader: Concordia Dakin International Market Consulting Co.
Recommendation index: ★★★★☆
Recommendation reason: China's leading market research and consulting organization
Research advantage:
Mainly involved in the field:Focus on market research and integration of marketing theory and practice, provide Integrated Marketing Research Center (IMRC) services, and develop a matrix business model with five product lines and four industries. We have developed five product lines and a matrix business model for four industries, focusing on the automotive and manufacturing industry, financial and service industry, ICT industry, and FMCG industry, and our product lines include Dynamic Brand, Dynamic Marketing, Dynamic Channel-Loyalty, Dynamic Channel-Mystery Shopper, and Dynamic Consulting. Dynamic Consulting. original strategic brand marketing theory SBM, applied to marketing and brand market research consulting business.
Eighth, the research field: financial, home appliances and durable products, fashion apparel industry market research
Industry leader: Modern International Market Research Limited (MMR)
Recommendation index: ★★★★ ☆
Recommendation reason: the domestic well-known research company
Research advantage:
Specialized in fast moving consumer goods, mobile communication products, automotive, finance, pharmaceuticals, and other industries. communication products, automobiles, finance, pharmaceuticals and healthcare products, home appliances and durable products, fashion apparel, IT Internet and other fields. We have created more than 20 research techniques in 5 major targeted research systems, including market insight system, marketing mix decision support system, listing effect evaluation system, brand management decision support system, and satisfaction research system, and we are one of the first batch of research institutions to be awarded the Foreign Social Survey License by the National Bureau of Statistics.
Nine, research field: automotive research
Industry leader: INTAGE CHINA
Recommendation index: ★★★★★
Recommendation reason: domestic well-known research company
Research advantage:
INTAGE CHINA is the first research organization in Asia to be awarded the Foreign Social Survey License by the National Bureau of Statistics (NBS). INTAGE Group (Asia's first and largest, the world's No. 7 market research company) of the Chinese subsidiary, in adhering to the implementation of the Group's high-quality service purposes at the same time, make full use of local resources, the advantages of local management to achieve low-cost operation, both in terms of quality and price to maintain a strong competitive advantage for customers to explore the depth of the Chinese consumer INSIGHT. become their first choice for market research in China. INSIGHT has a professional automotive research team, rich research experience and cases, mature automotive research model and research system, high-quality appointment and execution network, complete vehicle owner information database, dealer information database and market base information database.
Ten, research field: media research, product testing
Industry leader: South China International Market Research Limited (RIChina)
Recommendation index: ★★★★★
Recommendation reason: China's first private commercial market research organization
Research advantage:
RI was founded in 1973 in the United Kingdom. UK, is the world's largest specialized market research group. In China, it has the largest data collection network, with wholly-owned branches or offices in seven cities with the largest number of research projects. Huanan International can provide exploratory qualitative research (including consumer research and business research) or quantitative research on usage habits and attitudes for market segmentation. South China International can help clients design new product concepts through qualitative research in the form of creative symposiums or quantitative concept testing surveys. South China International can provide single or comparative product testing, product mix, brand name research, packaging research and pricing research with the help of conjoint analysis. Huanan International can provide advertising concept testing, pre-advertising testing (including qualitative and or quantitative research) and media research.
Eleven research areas: marketing research, advertising research, media research and public affairs research
Industry leader: Ipsos (China) Market Research & Consulting Co.
Recommendation index: ★★★★★
Reason for recommendation: Combination of global resources and local experts
Research strengths:
In 1975, Ipsos (China) Market Research & Consulting Co. Founded in 1975, is currently the only independent market research consultant industry by professional research consultants managed by the global public company. It owns four professional brands, namely Ipsos-ASI (Brand & Advertising Research), Ipsos-Insight (Marketing Research), IpsosLoyalty (Satisfaction & Loyalty Research) and IpsosFMC (Forecasting, Modeling & Consulting). Ipsos in Greater China follows the Group's unified strategy - Marketing Research, Advertising Research, Satisfaction and Loyalty Research, Media Research and Public Affairs Research in five major areas of marketing services.
XII. Research Fields: Advertising, Media, Communication and Brand Equity Research
Industry Leader: China Knowledge Market Information Limited
Recommendation Index: ★★★★☆
Recommendation Reason: One of the first batch of companies to obtain the qualification of foreign research issued by the state
Research Advantage:
Acquired by Knowledge Market Information Limited In 1992, Huatong was established as a subsidiary of China Statistical Information Consulting Center (CSIC). Today's research experts have expanded from media and communication evaluation to monitoring and managing brand operations and evaluating company marketing strategies, and have become a leading professional marketing consulting organization in the field of advertising, media, communication, and brand equity research. 2007 saw the relaunch of Link after its development, and in 2008, media communications tracked by China Knowledge has covered more than 200 brands, and more than 3,000 media communications have been conducted. brands, conducted more than 3,000 quantitative spot tests, and executed hundreds of exploratory qualitative studies in areas such as ad creative and story footage.
Thirteen research fields: industry and product research, consumer culture research, social issues research, social group culture research
Industry leader: Beijing Zero Research Group
Recommendation index: ★★★★★
Reason for recommendation: China's early pioneer in the professional research and consulting market
Research advantages:
Zero Research and Consulting Group, founded in 1992, is one of the earliest market research organizations in China. It utilizes modern social research methods, management diagnosis and policy analysis techniques, and integrates the deep understanding of China's market operation and social culture accumulated over the years, combining its "Zero-Point Research" (special market research), "Forward Strategy" (strategy consulting based on market research) and "Zero-Point Research" (market research consulting). Zero Point Survey" (special market research), "Advance Strategy" (strategy consulting based on market research), "Indicator Data" (research on the consumption culture of *** enjoyable social groups) and "Vision Investment" (standardized investment project selection and operation management services), "Advance Strategy "(transformational management consulting) and "Indicator Data" (****exclusive social group consumer culture research) and "Visionary Investment" (standardized investment project selection and operation management services), focusing on providing outstanding local and international companies rooted in the Greater China market with the best services. It focuses on providing professional research and consulting services to outstanding local and international enterprises rooted in the Greater China market.
Fourteenth, the research field: home appliances, chemicals, industrial products and other industry research
Industry leader: HC D&B Research
Recommendation index: ★★★★ ☆
Recommendation reason: the domestic first-line market research services
Research advantage:
HC D&B Research, formerly HC Research Institute, founded in 1993, was established in 2003, and has been the largest market research organization in the world. HC research in a number of industries has become a senior industry market research experts, among the domestic first-line market research services. There are two main business systems: one is market research solutions rooted in IT, communications, automotive, home appliances, pharmaceuticals, media, chemicals, industrial products and other industries; the other is media monitoring solutions based on more than 1,400 print media monitoring and more than 5,000 Web site source monitoring.
Fifteen, the field of research: market research, media research, and marketing strategy consulting
Industry leader: the new generation of market monitoring agency Limited
Recommendation index: ★★★★ ☆
Recommendation reason: one of the most large-scale and influence of the domestic consumer and media research organization
Research advantages:
Founded in 1998, New Generation Market Monitor (hereinafter referred to as "New Generation") is committed to providing professional market research and data-based research and consulting services, including market research, media research, consumer and social research, and marketing strategy consulting. A series of independent research products, such as China Market and Media Study (CMMS), China New Rich Market and Media Study (H3), Magazine Print Ads Effectiveness Study (StarchMetrix), China Internet Study (IMMS), etc., created by NWS, have become the necessary tools and authoritative standards for consumer insights and media strategy development in China. With independent research as the cornerstone, the new generation of traditional media and new media research has become a leading brand recognized by international 4A advertising agencies and domestic mainstream media.
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