SOC Chip
I.Yuyue Group
Yuyue Group was founded in 1998, under the Group has more than 100 molecular companies, as well as Yuyue Medical (SZ: 002223), Italy Yum! and more than 10 famous brands such as Italian Yum!
Yuyue Group has established 12 R&D centers and 9 manufacturing centers in Shanghai, Nanjing, Suzhou, Danyang, Tibet, Germany, Italy, etc., forming a complete global R&D, production, marketing and service network, covering 131 countries and regions overseas.
Scope of Business
Medical equipment (according to the scope of the license approved business); the manufacture and sale of health care products; the sale of metal materials; operating the export business of the enterprise's self-produced products and the import business of machinery and equipment, spare parts and raw and auxiliary materials required by the enterprise (the state limited to the company's business or prohibited the import and export of goods and technologies except);
The company's business scope is as follows Commodities and technology excluded);
Motorized medical vehicle modification (with the relevant qualifications to carry out business activities); the sale of automobiles. Licensed projects: sanitary supplies and single-use medical supplies production; food business; the second type of value-added telecommunications business; online data processing and transaction processing business; general projects: disinfectant sales; sales of personal hygiene products; health care services (non-medical)
Three, the strength of the enterprise
1, in the R & D
Yuyue medical from the beginning of the first R & D center Jiangsu Yuyue, the second R & D center Suzhou Yuyue and the third R & D center Nanjing Yuyue the three main R & D centers in addition to Tuttlingen, Germany, China, Taipei, Shanghai, Danyang have set up R & D centers. The Danyang global production base will be completed and opened in 2019 with a total investment of 3 billion yuan and an area of 1,000 acres.
2, in the brand building level
Yuyue medical and international brand consulting company Interbrand to create a new image of the brand, and international advertising company Ogilvy & Mather advertising hand in hand to cooperate with Yuyue brand communication strategy. At the same time, through the CCTV, airports, high-speed railways, subways, buildings, new media and other media carriers, Yuyue comprehensively disseminate the brand's image, philosophy and values, forming a connection between the brand and consumers.
3, in terms of strategic channels
Yuyue medical from 2013 to expand the Internet sales channel. 2018, the e-commerce platform year-on-year growth rate of more than 60%, the performance of the growth is rapid, for the Yuyue medical home medical equipment segment growth provides the main impetus, and steadily ranked first in the industry. Since then Yuyue Medical has opened a new retail strategy blueprint to realize the integration of online, offline, logistics and big data to provide users with a seamless consumer experience.
In 2019, Yiyue Medical released its strategy for the next ten years for the first time at the spring conference, and with the mission of "letting science and technology rhythmic life", it released a variety of new products to open a new journey of C-end, youth, and digitalization.