Cover:
Name of the work
Team members
teacher
Text typesetting requirements:
1. font: title in bold No.2, middle title in bold No.3, subtitle in bold No.3, and text in italics No.4. ..
2. Paper type: A4 paper is used uniformly, and the left side is bound.
3. Margins: 2.6 cm above, 2.6 cm below, 3.0 cm on the left and 2.0 cm on the right.
4. Row spacing: 1.5 times row spacing.
5. Structural hierarchy ordinal: I, I, 1 and 1.
abstract
Note: Complete this summary in two pages.
Abstract content reference
1. Company name, date of establishment, registered area, registered capital, major shareholders, shareholding ratio, main business, sales revenue, gross profit, net profit, company location, telephone number, fax number, contact person and other basic information.
2. Name, gender, age, native place, education/degree, graduation school, political outlook, industry experience, main experience and business performance of the main management personnel.
3. Product/Service Description Product/Service introduction, product technical level, novelty, advancement and uniqueness of the product, and competitive advantage of the product.
4, research and development of existing technological achievements and technical level, R&D team's technical level, competitiveness and foreign cooperation, R&D has invested funds and future investment plans, as well as the incentive mechanism for R&D personnel.
5. Industry and market industry history and prospect, market scale and growth trend, competitive advantages of industry competitors and companies, and market sales forecast for the next three years.
6, marketing strategy in terms of price, promotion, the establishment of sales network and other aspects of the strategy and its operability and effectiveness, the incentive mechanism for sales staff.
7, product manufacturing mode, production equipment, quality assurance, cost control.
8. Management organization, employee stock ownership, labor contract, intellectual property management and personnel planning.
9. The financing shall state the capital demand, purpose, use plan, shares to be sold, investors' rights and exit methods.
10. Financial forecast of sales revenue, profit and return on assets in the next three or five years.
1 1. Possible risks in the implementation of risk control projects and control measures to be taken.
Part of the business plan
One: occupation description.
You must describe what industry you want to enter, what products or services you sell and who your main customers are. Whether the life cycle of the industry is in the stage of germination, growth, maturity or decline. Also, whether the enterprise should be in the form of sole proprietorship, partnership or company, when and how long it is planned to open.
Second: products/services.
You need to describe what your products and services are, what features they have, how your products are different from competitors, and why customers will buy them if they are not special.
Three: the market.
First of all, we need to know where the target market is, whether it is the existing customers in the existing market or developing new customers in the new market. Different markets and different customers have different marketing methods. After determining the target, then decide how to go public, promote sales, price, etc. And make a good budget.
Four: location.
The general company may not have a great influence on the location, but if you want to open a store, the location of the store is very important.
Five: competition.
In particular, we should do the competition analysis in the following three periods: 1. When starting a business or entering a new market; 2. When a new competitor enters the market he operates; 3. Doing competitive analysis anytime and anywhere is the most labor-saving. Competition analysis can be done from five directions: who are the closest five competitors; How is their business? How similar they are to this business; What to learn from them; How to do better than them?
Six: management.
98% of the failure of small and medium-sized enterprises comes from the lack of management, and 45% is due to the lack of competitiveness of management and no clear solution.
Seven: personnel.
It is necessary to consider the personnel demand, and specifically consider which professional and technical talents need to be introduced, full-time or * * *, how to calculate the salary, the required personnel cost, etc.
Eight. Financial demand and application.
Consider the use of financing funds, working capital turnover, etc. And forecast the balance sheet, income statement and cash flow statement for the next three years.
Nine: Risk.
Does not mean that competition is risk. Risks may be import and export exchange risk, restaurant fire risk, etc. And pay attention to how to deal with risks when they come.
Ten: growth and development.
What's the next step? What will happen in three years? This should also be mentioned in the business plan. Enterprises should be sustainable, so they should be diversified and global in planning.