E-commerce copywriting planning sample 1
Online entrepreneurship in the choice of new commodities, first of all, to clarify their own goals, my goal is to open a store on the Internet, the main marketing of fine jewelry, the purpose is to learn the skills of opening a store, familiar with the network transactions, exercise their own, and is ready to take the product as a long-term career development.
After a survey report on online stores, I made the following plans to open a store online:
1. First of all, I have to think about what kind of store I want to open in my mind, looking for a good market, and my own goods are competitive, which is the cornerstone of success. Because people's living conditions are now better, more women focus on dressing themselves, so I chose to sell fine jewelry, but also because I prefer this aspect of it.
2. Choose to open a store platform or website. I would choose a website that offers a platform for personal stores and register as a user. When choosing a website, popularity and whether to charge and charges are very important, many platforms now provide free store services, which will save a lot of gold, so I will choose to free store platform. Save money well! After all, I'm not very rich, open a store to earn some!
3. Apply to the site to open a store. I will fill in the details of the classification of the goods offered by the store, so that my target users can find me accurately. However, I will give my store an eye-catching name, the netizens will click on that store in the list more depending on whether the name is attractive or not, my store name will be ? Knowing the Voice? My online store will display a profile, which I will fill out truthfully to increase trust.
4. I will buy goods from the channels and platforms that I am familiar with. Controlling costs and buying goods is key, and my money planning is to save money, so I will buy goods that cost less. But there should be quality assurance. Guaranteed good value for money, so that customers are also happy to buy.
5. Landing products. I will put the name of each product, location of origin, nature, appearance, quantity, transaction mode, transaction time limit and other information to fill in the website, and will be accompanied by pictures of the goods, highlighting the advantages of the goods. In order to increase the attraction, the quality of the pictures will be as good as possible, the description will be as detailed as possible, and if it needs to be mailed I will state who is responsible for the postage. There is also very important to set the price, online bidding is different, I will first set a starting price, buyers bid upwards from this, the lower the starting price the more buyers can be interested in, but the starting price is too low there will be the risk of the final price is too low, so I will set the bottom price at the same time, in order to ensure that the goods will not be below the cost of being bought.
6. Marketing. In order to enhance the popularity of my store, in the early days of the store, I will be appropriate marketing and promotion, limited to the network is not enough to online for that down a variety of channels together to promote, I will buy the website traffic on the page? I will buy the website traffic on the page of the popular products recommended? I will buy the website traffic on the page of the "popular products recommended" position, the commodity classification list on the product name bold, increase the picture to attract the eyeballs.
7. In-sale service. Customers are likely to need a lot of information that I do not provide when deciding whether to buy, they will be online at any time, I will be timely and patient response. The customer is God, as long as the customer is not clear we will be sure to do our best to explain. Attitude is very important!
8. Transaction. After the transaction, the site will notify the two sides of the contact information, I will be based on the agreed way to trade. Absolutely will not let the customer is not satisfied.
9. Evaluation or complaint. Credit is a very important factor in online transactions, I will be at peace with the buyer who shoots not to buy. As far as I know, I will always encounter buyers who shoot not to buy when I open a store online. As a seller, I will keep a peace of mind, so that I can face the more fierce competition of online stores in the future. With the heart to deal with bad reviews, sometimes because of their own or other reasons, may appear in their own credit history of the phenomenon of bad reviews, I will face the peace of mind, to take appropriate remedial measures, or in the Internet to explain the real situation, and at the same time strive to use more excellent reviews to obtain a positive impression of the buyer.
10. After-sales service. I think the perfect and thoughtful after-sales service is the province to maintain the enduring very important chips, so I will keep in touch with customers, do a good job of customer management.
Choose the right goods to catch big fish. Rare is expensive, I think the choice of goods can not choose those goods can be bought everywhere, to find some rare goods.
I will take effective promotional strategies, regular discounts or gifts. Give a discount to repeat customers or a gift for the amount of dollars purchased.
I will give extra small gifts, in order to increase my good evaluation, I will not let the buyer know beforehand, when the body temperature to receive my goods and gifts sent out must be very happy, the gift does not lie in whether it is expensive, but a heart, regardless of my buyers will not buy my goods in the future, treat him as a friend, treat him with all sincerity, there will be a good return.
In order to know whether the goods are sold, I will first search the website, how many people sell similar goods, including the sale of similar goods, how it sells, how the price of the product is positioned, how the store is designed, how the product is introduced, and so on, know your enemy!
My experience is still far from enough, the ability is still poor, I will ask the sector personnel to teach, collect information, accumulate experience, and strive to do a good job as soon as possible a qualified online entrepreneurs.
E-commerce copywriting planning model 2
First, the market analysis before building the site
In the domestic e-commerce is not mature reality, the service is not standardized, there is no a unified business website standards, especially in this region is basically no mature business website.
The Company entered the e-commerce market in the e-commerce market is not mature, can not be competitive in the case of occupation of the market, expanding market share, the fastest speed to achieve profitability.
Second, the market positioning, functional positioning
Pre-type: c2c, b2c, the service object based on the region's citizens, operating small commodities, food, books, software and hardware, similar to the traditional warehousing supermarkets online supermarket, and the establishment of a small second-hand market platform.
The later type: b2c, b2b, enhance the function of the trading platform, increase the enterprise transaction, product release platform, expand the content of the online supermarket products, from the operation of low-priced commodities to expand to the big goods, high production value, high profit products.
Third, the development goals:
Initial: apply for a domain name, apply for a loan, to absorb venture capital, production site. Contact isp, apply for network intervention, purchase servers and other hardware and software equipment.
6 months: the establishment of the website, expanding the content of the website, standardize website services, attracting franchise marketers, so that the website has a certain degree of visibility in the region, the establishment of service networks, the establishment of a product procurement network, the establishment of a product distribution network, the training of staff, product procurement, distribution relying on traditional logistics networks, such as supermarket chains. Relying on the traditional logistics network can be used to cooperate and join the way, can be a traditional retailer as a subordinate enterprise.
1 year: a strong visibility in the region, can play their own brand, in the website content has further enrichment, to strive for more franchise marketers, enrich the online supermarket products, and the development of high-end products. Absorption of investment, expanding the scope of business, start to establish b2b business trading platform, to achieve site profitability.
2 years: to reach one of the region's largest e-commerce site, consolidate market share, site integration, b2b, b2c, c2c three business methods as a whole, the construction of an independent logistics system to reduce operating costs. In the consolidation of low-end product market at the same time, the center of gravity to the development of high-end products, the establishment of high profits, high value-added products based on the business system.
3 years: the acquisition of product supply enterprises, the construction of their own production and marketing system, and further reduce product costs. Completely separated from the traditional retailers, logistics companies, the establishment of more convenient, more favorable product marketing network.
3 years later: depending on the situation.
Fourth, the site board, style
The site is initially divided into product index, online trading, new releases, bbs, second-hand market and other five major. Later gradually increase the enterprise product release plate, increase the membership plate, the implementation of preferential policies for paid members. Style positioning for simple and bright, pictures and text combined with light color as the tone. The product web page form using a unified module, highlighting the product images.
The second-hand market platform with a unified format, from the product name to the product notes are unified format, and the use of a credit system similar to eBay, to encourage offline transactions in the same city, to avoid unnecessary disputes.
Warehouse supermarket product prices are uniformly priced at xx.99 yuan, more than one hundred dollars of product pricing xx9.9 yuan
V. Website maintenance
Initially, hire a specialized database operator, the site content is updated every day, the development of site specifications.
Sixth, the site promotion
Initially, due to the union of traditional retailers, you can advertise in the chain of retail stores, and take such as buying a certain limit of goods to send membership in the retail stores to promote the preferential activities.
When the site has a certain click-through rate, you can find a specialized planning company to package, from the web page to the slogan for a major revamp, branding, and further develop the market
VII, the technical program
1, or to rent web hosting.
2, operating system : windowXX/nt.
3, the use of systematic solutions (such as ibm, hp) and other companies to provide e-commerce solutions.
4, the site's security, including the prevention of virus attacks, to prevent hacking, to prevent the loss of data due to other events e-commerce site also includes the transaction process does not leak the customer's information, such as support for the bank account number, personal information and so on. The use of antivirus software designed by a famous company and regularly upgraded, do not use the software of unknown origin, pay attention to the use of mobile storage device safety, these can effectively prevent virus attacks. The use of network firewalls, regular scanning of the server found that the vulnerability is patched, yes, the hacker has no invasion of the road. Against accidents, must backup data every day, if possible, use raid redundant disk array for synchronous backup. To ensure the safety of customer information is the most important, in the transaction to pay attention to remind customers to be vigilant, in the process of transmitting data to data encryption, such as the use of key encryption data and digital signature technology, to ensure that the rights and interests of customers are not subject to loss.
5, related program development. Such as web programs asp, jsp, cgi, database programs.
E-commerce copywriting planning sample 3
1, the site's navigation system
The site uses a global navigation system, visitors can clearly understand the internal structure of the site, so that they can easily jump between different departments.
2, functional modules
Site construction to the simplicity of the interface, the flexibility of the functional modules of the principle of adaptability for the **** Digital Products Co., Ltd. Web site design, production and maintenance staff to provide an independent update and maintenance of the dynamic space and play to improve their Web site, to achieve a one-time investment, long-term benefits, the fundamental purpose of reducing costs.
3, the site home
The site home page is the first content page of the site, the site's latest, most recommended content will be displayed here. To achieve a harmonious unity of the corporate image of the entire company; in the production of ASP dynamic pages, the system can call the latest content in the home page display. In terms of content, the home page has the company's news, hot spots, recommended products and other information, and administrators in the background can dynamically update the content of the home page, so that the entire site is full of vitality and vigor. In the design, focus on coordinating the primary and secondary relationships of the regions to create a high ease of use and visual comfort of the human-computer interface as the ultimate goal.
4, website construction progress and implementation process
According to the work content and scope of this website construction process, a project working group of about 9 people will be set up to be responsible for the development of this project. Including project managers, senior programmers, HTML production. At the same time, we have a set of practical application and continuous improvement of the implementation method and experienced project management personnel. To ensure that the site can be successfully completed, effective coordination of a variety of professionals *** with the participation of organized and planned resource management and distribution.
5, the site's later maintenance management
In the daily operation of the site, maintenance management is very important. In addition to the live system must be monitored, maintenance to ensure that its normal operation, management and maintenance phase of the more important task is being in the actual operation of the system to test the actual system performance; in the operation of the system found that the system needs to be improved and upgraded part; measure and compare the success of the system than the business purposes and needs. All of this information is organized into a plan for future enhancements and upgrades to the web system.
E-commerce copywriting plan example 4
First, the need for enterprises to establish an e-commerce site
Now the development of the network has been presented as a trend of commercialization, universalization and globalization. E-commerce (e-merce) transactions of personalization, freedom can create unlimited business opportunities for enterprises, reduce costs, while better able to establish relationships with customers, distributors and partners, for this reason, many companies are actively expanding e-commerce, customer service, value chain integration. Nowadays, the network has become a strategic means for enterprises to compete. The diversification of business expansion, the further expansion of the enterprise scale, for the management of enterprises, business expansion, corporate brand image provides a higher demand.
As a professional engaged in the production of digital products, sales of large-scale enterprises, Sanyo Digital Products Co., Ltd. more need to build a good website, as the external publicity, service carriers, to match the company's development and needs, so that the site has a distinctive industry characteristics, so that more customers through the network to ally Sanyo Digital Products Co.
Second, the enterprise e-commerce website object of service
(1) The website object of service is mainly customers and suppliers.
According to the customer's regional market analysis, the performance of the East is strong and the West is weak, the change in demand will be specifically reflected in: economically developed East China, North China, South China, product demand is strong, individual and family user demand is dominant; economically underdeveloped western region demand is less.
Analyzed by customer structure, because digital products are mainly fashionable products, the user is mainly concentrated in the young and middle-aged and student groups, the demand for this group is more robust.
(2) The internal staff of the enterprise is also an important service object of the website. The personnel of various departments of the enterprise can through the website of the product sales and other departments of the situation, in order to better coordination.
Third, the goals of the enterprise e-commerce site
(1) to help enterprises establish an effective corporate image publicity, corporate style show, the company's product promotion, to create a new image of Sanyo Digital Products Co. Sanyo Digital Products Co. For a large-scale enterprise that focuses on the sale of digital products, the corporate brand image is crucial. Especially for today's highly developed Internet technology, most customers are through the network to understand the enterprise products, corporate image and corporate strength, therefore, the image of the corporate website often determines the customer's confidence in the enterprise products. The establishment of an international standard website can greatly enhance the overall image of the enterprise.
(2) Make full use of the network fast, cross-regional advantages of information transfer, the company's news in a timely manner. Product information through the advanced design of the website, both the advantages of newspapers with a large amount of information, but also combines the advantages of the comprehensive stimulation of television sound, light and electricity, can firmly attract the target audience. As a result, the effectiveness of product information dissemination will be far more effective, and at the same time is to improve the sales force of the product.
(3) through the online supply and demand system to achieve online supply and demand information inquiry, ordering, trading contacts, optimize the flow of information channels. At this stage, the traditional means of after-sales service has been far from being able to meet the needs of customers, to provide consumers with convenient, effective and immediate 24-hour online service is a new embodiment of the direction of the project added value. Customers around the world at any moment can download the information they need through the website, online access to difficult answers, online submission of their questions.
Fourth, the main content of the enterprise e-commerce site
The design focus shifted to customer-centric, targeted design around the level of customer demand for practical and concise columns and practical features, greatly facilitating the customer to understand the enterprise's services, consulting services technical support, questions and answers, personalized product advice on a series of needs in the Sanyo Digital Products Co. One by one, the process of demand to be satisfied; to achieve product display, service technical support, questions, feedback, joining, etc. as a whole, to fully help customers experience the full range of services Sanyo Digital Products Co.
Fifth, the overall structure of the site
1, the site's navigation system
The site uses a global navigation system, visitors can clearly understand the internal structure of the site, to facilitate them to jump between different departments.
2, functional modules
Site construction to the simplicity of the interface, the flexibility of the functional modules of the principle of adaptability, for Sanyo Digital Products Co., Ltd. website design, production and maintenance staff to provide an independent update and maintenance of the dynamic space and play to improve the site to do a good job, to achieve a one-time investment, long-term benefits, the fundamental purpose of reducing costs.
3, the site home
The site home page is the first content page of the site, the site's latest, most recommended content will be displayed here. To achieve a harmonious unity of the corporate image of the entire company; in the production of asp dynamic page, the system can call the latest content in the home page display. In terms of content, the home page has the company's hot news, recommended products and other information, and administrators in the background can dynamically update the content of the home page, so that the entire site is full of vitality and vigor. In the design, pay attention to the coordination of the primary and secondary relationship between the various areas to create a high ease of use and visual comfort of the human-computer interaction interface as the ultimate goal. Give the viewer a refreshing feeling, attracting visitors to frequently visit **** Digital Products Co.
4, the main column
(1) about Sanyo Digital Products Co., Ltd
This column adopts a static page, the main function is to publicize the enterprise, through the basic situation of the concept of culture, services, products, so that Sanyo Digital Products Co., Ltd. for more customers are familiar with the trust. In the page design, we use a flexible use of a variety of animation effects, and strive to Sanyo Digital Products Limited corporate image to be the best conveyance.
(2) Corporate Honors
This column uses a static page, the main content for the introduction of the company's honorary certificates, through the technical certification and other information, you can use pictures and text presentation.
(3) Enterprise News
This column is dynamic, its main content is the timely release of Sanyo Digital Products Co.
(4) Product Introduction
This column is dynamic, its main content is to introduce the company's latest product categories and prices. This column is an important part of the whole website. The website adopts the product display system to manage products. In this way, the release of product information is very convenient, fast, and can provide site visitors with a very powerful product quick find function.
(5) information feedback
Information feedback using a static page, the realization of a feedback form, the customer can fill out the form online information, the content of the e-mail form sent to the administrator mailbox. Customers can choose different categories of feedback information to send feedback to different administrators.
(6) message board
This column provides a public **** information dissemination platform, suitable for use as a personal office assistant within the enterprise as well as between the enterprise and the enterprise for the exchange of information; in the inter to store the message information for easy access.
Six, the site construction progress and implementation process
According to the process of construction of this site work content and scope, will set up a project working group of about 9 people responsible for the development of this project. Including project managers, senior programmers, html production and so on. At the same time has a set of practical application and continuous improvement of the implementation of the methodology and experienced project management personnel. To ensure that the site can be successfully completed, effective synergy of a variety of professionals *** with the participation of organized and planned resource management and distribution.
Seven, the site's later maintenance management
In the daily operation of the site, maintenance management is very important. In addition to the live system must be monitored, maintenance to ensure its normal operation, management and maintenance phase of the more important task is being in the actual operation of the system to test the actual system performance; in the operation of the system needs to be found in the part of the improvement and upgrading; measure and compare the system with the success of the business purposes and needs. All of this information is organized into a plan for future enhancements and upgrades to the website system. With our sincere service, excellent technical ability, scientific project management methods, we will be able to Sanyo Digital Products Co.
China's c2c e-commerce site's profit model
First, the existing profit model of the c2c site
1, membership fees
Membership fees, which is also known as the membership service fees, refers to the c2c site to provide members with a combination of services such as online store rental, company authentication, product information recommendation and other fees charged. As the provision of an effective combination of multiple services, more adaptable to the needs of members, so this model of charges are more stable. Fees are paid for the first year, the second year when the expiration of the need for customers to renew, renewed for the next year of service, do not renew the membership will be restored to free membership, no longer enjoy a variety of services.
2, transaction commission
Transaction commission is the main source of profit of the c2c website no matter what time. Because the c2c website is a trading platform, it provides opportunities for both sides of the transaction, equivalent to the real-life exchanges, hypermarkets, from the transaction to collect commission is the embodiment of its market nature.
3, advertising costs
The enterprise will be a valuable position on the site for the placement of various types of advertising, according to the site traffic and the site crowd precision calibration of the price of advertising space, and then through various forms of sale to customers. If the c2c website has sufficient visits and user viscosity, the advertising business will be very big. However, c2c websites are not fully open to this business due to the consideration of user experience, and only individual advertising spaces are open from time to time.
4, search ranking bidding
c2c website commodity richness determines the buyer's search behavior frequently. Search for a large number of applications will determine the importance of commodity information in the search results ranking. This leads to the business of bidding according to the search keywords. Users can propose the price they think is appropriate for a keyword, and ultimately the highest bidder, in the effective time of the user's goods can get the ranking of the bid. Only sellers who recognize the potential benefits of bidding for them are willing to spend money to use it.
5, payment link charges
The payment problem has always been the bottleneck that restricts the development of e-commerce, until Alibaba launched Alipay to a certain extent to promote the development of online online payment business. Buyers can first prepayment through online banking to the payment company's personal account, to be received by the seller to send the goods, and then notify the payment company to the seller's account, so that buyers do not have to worry about not receiving the goods but also to pay, the seller does not have to worry about the goods and not receive the payment. And the payment company will charge a certain percentage of the turnover handling fee.
Guess what you like:
1. marketing copywriting
2. product copywriting
3. market copywriting
4. network copywriting
5. Taobao copywriting
.