The pneumonia epidemic has touched hundreds of millions of Chinese hearts. When all walks of life will love to converge to Wuhan, the automobile people also showed the side of the will to fight the epidemic, nearly a hundred automobile manufacturers, upstream parts suppliers, new travel service providers, the automobile industry related associations not only suit their own strengths of the business to donate nervous materials, according to incomplete statistics, the epidemic cumulative amount of donations has exceeded 1 billion yuan.
Mainstream brands in addition to the core epidemic area donations, such as Volvo, Great Wall brand in addition to the first time to the disaster area donations, but also lead the industry to take the lead in the non-disaster area owners to solve the inconvenience of traveling, using the car, the protection of the demand for a surge in the problem, enough generosity and sincerity, and also let people warm in the heart.
Response speed confirms brand DNA
Volvo's core concept has always been "people-oriented", safety, health and environmental protection are the biggest selling points of its products, and when the epidemic came, Volvo not only took the lead in donating 10 million yuan to the Shanghai Public **** Health Clinical Center and some of the city's tertiary hospitals, but also to the Shanghai Municipal Public Health Clinical Center and some of the city's tertiary hospitals. Hospitals donated 10 million yuan of medical emergency emergency supplies and equipment for the epidemic prevention and control work, more importantly, on February 2, Volvo also launched a "four commitments" to the owners, mainly related to 20 kilometers door to door pickup and delivery of cars, free rescue in Hubei, extended warranty, to ensure that dealers provide a safe service environment.
Thoughtful owner service although it does not seem difficult to act, but in the very period of Volvo can be so quick to respond to serve every owner, which not only reflects the brand concept of the DNA, but also to lead the industry to think about the user's point of view of the service consciousness of the model.
Of course, in this war "epidemic" in addition to the luxury brands have made a statement of service awareness, the independent brand more bold follow up is also worthy of applause, just after the "Wo in action" two days later, the Great Wall with its whole brand also in the February 4 with dealers *** with the launch of 20 million yuan of user care fund and car owners *** to overcome the difficulties.
Have an attitude but also have a temperature
Haval, WY, Ola, Great Wall pickup trucks four brands launched for the epidemic prevention and control of the user "worry-free car five guarantees" and "five heart care action". At the same time, especially for the epidemic-hit areas in Hubei Province, Great Wall Motor also provides a number of special services, such as exclusive care for vehicle owners, to provide users with maximum emergency and care services with practical actions.
Relative to the huge number of users of luxury brands, in addition to the extension of vehicle warranty for vehicles in non-disaster areas, free fault rescue services, free air-conditioning filters for users in the disaster areas in Hubei Province, Wuhan City, the Great Wall owners of the store maintenance free of charge for the hours of work, and other initiatives are always following the "people-oriented" service orientation, so that users in the disaster areas in Hubei Province can enjoy the exclusive care of their car owners. The company's service is always oriented to "people-oriented", so that users in the disaster area will be able to enjoy the exclusive care.
For the users of medical workers in the disaster area, the car owner is given an extended warranty of 2 years/50,000 kilometers, 1,000 yuan of love gas card, two free basic maintenance policy; to participate in the fight against the epidemic of the medical, police car, provide free maintenance.
The winter will eventually pass, the warm spring will also come as scheduled, the epidemic on all walks of life, although the test continues, but in this "pause" period is also to make up for the lack of their own services at the golden time, such as the chain of catering industry non-contact distribution services, distribution at the same time equipped with the "assured card! ", labeled production, catering, delivery personnel information, meals, personnel can be traced, these more detailed initiatives worth emulating the automotive industry.
Attached? Donation catalog
This article comes from the authors of the automotive home car family number, does not represent the views of the automotive home position.