In the field of traditional Chinese arts and crafts and painting, the application of hand-drawn illustration in modern packaging has a strong cultural heritage. Below is my compilation of simple packaging design illustration hand drawn pictures and the prospect of packaging design incorporating hand-drawn illustration elements.
Simple packaging design illustration hand-drawn picturesProspects for packaging design into hand-drawn illustration elements
Chinese hand-drawn illustration design is a form of expression of the cultural and spiritual connotations of the Chinese nation. In today's big trend of integration of commodity economy, Chinese packaging should still keep a clear mind and appear in commercial packaging in an exclusive way to arouse people's constant attention and understanding. China's modern packaging design is rooted in the fertile artistic soil, I believe it will be able to take root in the world's design atmosphere, thrive in the sunshine, and will be able to create brilliant results in the course of modern design.
We should apply the hand-drawn illustration elements to modern design, and study the deep-seated cultural characteristics, extract the essence and core content of a certain culture, create and excavate them, and subconsciously integrate the hand-drawn illustration elements into the works to enhance the overall sense and quality of modern design. We should re-examine the hand-painted culture with a new view of modern aesthetics, and extend and develop its connotation on the basis of a full understanding of the hand-painted culture, and how to let the hand-painted culture expand in modern design and have a broad platform for development, which is a problem that needs to be solved urgently.
The integration of hand-drawn illustration culture and packaging design
1, the use of hand-drawn illustration culture in modern packaging
Commodity packaging design occupies a very important position in modern art design, which has become a specialized category with advertising characteristics, the function of the enterprise's visual image propaganda, and the commodity packaging illustration is a reflection of the visual image of the enterprise the most direct part.
Chinese traditional commodity hand-drawn illustration belongs to a part of traditional Chinese culture, it is relatively independent of the creative process, full of the author's strong personal emotional color and independent creative thinking, making the final picture has a strong visual impact and a rich sense of storyline, but also to make the work and the viewer can produce a strong **** between the song. Only the national is the world. Rooted in the fertile soil of the nation, the inspiration of art will not dry up.
2, hand-drawn graphic creativity and the combination of modern packaging
The graphic creation of hand-drawn illustration not only requires clever design also requires a large amount of accumulation of materials, at the same time, also pay attention to the use of symbolic and contrast between things, graphic creativity can produce a lot of unexpected picture effects, and sometimes even the effect of absurdity, making the whole piece of work looks more attractive.
The hand-drawn illustration graphics in modern packaging design are characterized by simplicity and clarity. In addition to intuitive graphic performance, traditional Chinese hand-drawn graphics also focus on catering to people's subjective desire for a better life.
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