In packaging design, a novel and fashionable appearance can usually attract consumers' attention. Good packaging design can improve the aesthetics of the product and brand image recognition. The basic style is one of the important components of packaging design, the choice of different styles directly affects the packaging effect and product revenue situation. The following design introduces the six basic styles of packaging design:
Simple: Simple packaging is usually presented in light colors and clear, neat geometric shapes, which makes the product easier to be recognized and remembered, and at the same time reduces design and production costs.
Symbolic: Symbolic packaging through the use of certain symbols or printing techniques to achieve a sense of art and advertising nature of the fit, often able to produce intuitive impression and unique experience, thus stimulating strong interest in consumers.
Imagery: In the key process of product shaping, it is necessary to make the seemingly ordinary packaging present a strong personality and aura of appreciation through intuition and emotion. By adopting the appearance style, color matching, visual curve and other elements associated with the product to create a rich exaggerated effect.
Decorative: Decorative packaging is often modified through the use of geometric patterns, using modern or folk fancy, highlighting the role of visual semantic guidance. It is easy to achieve a more personalized effect in form and execution.
Interactive: Interactive packaging is a style designed based on users' practical experience and psychological needs. It usually adopts folding, assembling and other structural methods, so that consumers can have a different feeling and feedback in the process of use. For example, reusable small boxes, creative vintage bottles and cans, and portable hanging packages are especially in line with the fast-paced survival conditions of the current society.
Game: game packaging design is usually highly interactive intensity, which products are often oriented to teenagers and children's markets orchestrate the excitement is more obvious. Through special shapes, materials and symmetry and other means to capture people's sensitivities, emotional points, to attract users to participate in all kinds of activities, the formation of strong memories and a sense of faith.
In summary, the six basic styles of packaging design include simple, symbolic, figurative, decorative, interactive, and playful. The selection and matching of different styles should be weighed and chosen according to the target market and product characteristics in order to achieve the best packaging effect.
Packaging design works of Zhonghui Design
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