For the enterprise, product sales is the enterprise is more concerned about, to know, an excellent marketing channels or need to continue to dig can, distribution is one of the relatively good form.
1, zero layer distribution. In fact, when it comes to this keyword, we may not be clear, but in the marketing industry to stay a long time partners know that direct marketing, in other words, is the producer directly sells the product to the terminal. In other words, the manufacturer sells the product directly to the end user, which eliminates a lot of intermediate links and therefore low prices.
2, two-tier distribution. This strategy is also the producer sells goods directly to the retailer, to the customer to buy only after a hand, some large supermarkets are such. There are also Taobao and other online stores are also such.
3, three-tier distribution. Manufacturers will provide the goods to large wholesalers, and then by large wholesalers for wholesale to retail, and finally the customer is in the third link to get the final product.
4, exclusive distribution. Manufacturers often want to make their goods as soon as possible to occupy the market, at this time if you can get a large distributor support, then marketing will be simple, the effect will be higher, the service will be in place.
5, intensive distribution. Manufacturers or producers will take the product quickly sold to the region's very strong distributors, in order to expand the product publicity, this method is mostly applied in the industrial equipment.
Of course, for product distribution, to do a good job, you can also take the distribution system to operate. The system has a strong management capability, the distributor as well as the market have a good management role.