Medical companies, especially the private Putian hospitals, spend hundreds of thousands or tens of millions of advertising dollars every month on major search engines for bidding ads. The reason is actually very simple. .
For the medical industry, search advertising is the fastest monetizing advertising model in a short period of time. Search engines satisfy the curiosity of netizens in life. When we don’t know something or want to query something, we will search. With purposeful search, it is easy to judge the user's needs through keywords. A user who is not sick or has no patients around him will not search for disease keywords. Once searched, the treatment of the disease must be A necessity. Many diseases are difficult for others to know, and online consultation protects users' privacy very well. Therefore, people are keen on online consultation, and they have entered the reception range of hospitals that advertise.
Secondly, most hospitals actually have no brand value, so they need to constantly use the strong monetization capabilities of search advertising to achieve conversion. The Putian Department jointly protested that Baidu's fees were too high, but the protest was useless. Even if the fee was high, they had to invest because there was no better monetization platform than this. Therefore, the Putian Department of Hospitals had no choice but to compromise. After all, most of them did not have their own brands.
Finally, hospitals generally put a lot of money into departments that are difficult for people to talk about: andrology, gynecology, plastic surgery, etc. The large profit margins and strong privacy are also the reasons for online placement.
As for how to place bidding ads, it is another subject, which requires strong placement experience and professional knowledge.
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