Online New Media Operation Solution for Moonchild Centers

Taking advantage of the opening of the two-child policy and the upgrading of family consumption, the moonlight center has ushered in a vibrant spring, especially in the last 2 years, it has been developing rapidly. Nowadays, with the 80s and 90s entering the age of marriage and childbearing, the traditional home menstruation has been transformed, and the younger generation believes more in scientific menstruation, thus the birth of menstruation centers. After years of development, the moonlight center with its professionalism and systematic recognition of the majority of consumers, more and more mothers choose to moonlight in the moonlight center. As a new industry, there is no perfect regulation and access system from national to local level. Therefore, there may be big differences between different moonlight centers in terms of district environment, number of beds and quality of personnel. At present, the domestic moonchild centers mainly include five business models: hotel-service type, detached park type, community family type, hospital-affiliated type and Internet + moonchild center. The specific connotations of these five business models are shown in the following chart: Although there is a more complete variety of business models for moonchild centers, there are some shortcomings: some of the moonchild centers lack professional medical and nursing skills, mother and baby facilities, and there are no special services such as maternal postpartum recovery and infant intellectual development. Monthly club as the entry point to the maternal and child market, contains huge profits, attracting insiders and outsiders investors have flocked to. But only professional, scientific management of the monthly child center, in order to survive in this profit and risk coexist in the industry, so that the public benefit from it. First, the common problems of the moon center in general, the moon center service object for maternal and newborn this special population, service time is generally a month after the birth of the baby, and consumption is also a one-time consumption, the moon center for a single customer service time is shorter, does not have the characteristics of repeated consumption, and thus the development of new customers more frequently, resulting in the industry in the marketing and promotion of the larger investment! The industry has invested more in marketing and promotion. Moon center in addition to the early marketing and promotion to invest huge efforts, but also due to the choice of care institutions to sit on the moon most of the customers belong to a stable income of salaried and white-collar families, the economic situation is better, so the care institutions of the hardware facility is good or bad on the customer to choose has a certain impact. Hardware facilities do not only refer to the decoration, but also include the environment, transportation, supporting living facilities, proximity to medical institutions, etc. It also includes some of the equipment required for specialized services, such as postnatal rehabilitation equipment, baby pools and even cribs. Therefore, the preoperational investment of the monthly child center is too large. Market status o2o platform: the Internet + platform of the housekeeping industry, of which sister-in-law, childcare sister-in-law is again a key item of the platform model, to the individual sister-in-law or the traditional housekeeping company to channel the flow. Characteristics: decentralization, enhancement of information flow rate, pursuit of user scale, but unable to control the service quality of the sister-in-law as well as the intermediary's services. Traditional housekeeping companies: at present, they are decentralized, no monopoly giant pattern, with sister-in-law service, sister-in-law training, investment and joining mode as the main mode. Moon child center: this kind of center is generally for high-end mother and child care market, with some professional moon clubs and high-end mother and child hospitals for mothers and children as the main focus. Sister-in-law industry problems: information asymmetry, sister-in-law mobility, quality is not high, age, price is not transparent, service quality needs to be improved. A good sister-in-law and a branded housekeeping company with a good reputation are more likely to gain market share. Because the essence of the sister-in-law industry is still in the aunty's high-quality service, "get good aunty who get the world". Second, the monthly center involved in the crowd analysis due to the profit model of the housekeeping company from the service users of the sister-in-law service, as well as the sister-in-law's own training costs, so there are two types of people, one type of maternity, one type of sister-in-law aunts. (Merchants to join the category omitted.) From the search index can be seen, 8, 9, October belongs to the peak period, which may be with the maternal fertility peak time and most of the sister-in-law in the second half of the time period, especially at the end of the year ahead of the New Year's Eve to go home caused by labor shortage has a certain relationship, so to increase the promotion of these months of time. From the geographical point of view and netizen activity in the region basically coincides with the first-tier cities in Beijing, Guangzhou, Shenzhen and some strong second-tier cities, even if the establishment of branch offices in some four or five tier cities, especially sister-in-law training of these businesses to promote the significance of the online promotion is not very big. For the sister-in-law, older, less educated, which is also a status quo of the domestic helper industry, so its own use of the Internet is not too skillful, more likely to rely on offline advertising, even if the online search for information, but also should rely more on the mobile terminal. The same is true for maternity. It is important to take into account its special constitution and special period (radiation from PC computer during the month). Sister-in-law: Gender: Female Age: 30-50 years old Literacy: Primary school - junior high school Region: first and second tier cities into the city workers, no special skills. Potential Groups: transferring with low service groups such as caregivers, cleaners, janitors, etc. Network habit: network application is not too skillful, considering the popularity of WeChat among middle-aged women. Maternity: Gender: Female Age: 22-30 years old Culture: College/Undergraduate or above Income: Higher monthly family income, female full-time white-collar. Region: first and second-tier cities network habits: skilled, generally visit parenting communities or websites, fashion and beauty websites, etc.. Third, the monthly child center online marketing agency operation solutions at present, the monthly child center marketing and promotion of the main medical channels, network channels, business cooperation channels, word of mouth these four modes. Today, we will mainly talk about the "online marketing agency operation solution for the monthly center". Tengde Technology new media operations team found that the company recently received more and more customers of the monthly club, and the feeling that the "moon center" will be the next sunrise industry, so I want to do here, to those who want to do and in the future want to do the "moon center online marketing agency operations "The company more to provide a little solution ideas. Marketing website construction enterprise official website construction, should not just have a line, it is more important to be able to be found, found, and produce trust, and finally transformed into a transaction (if your company has done the site, but the site aesthetics and trust is not good, it is recommended to directly re-do). So we build this site, the idea and technology used, are considered from these points. ① This website is suitable for search engine optimization (seo), can be needed by users in Baidu, Sogou, 360 found. So in the process of website construction, we will integrate the search engine optimization SEO-related technologies, while the website interface effects, copywriting to do more optimization. ② this site after the user comes, can we generate trust, rather than looking at it, do not think so, turn off, the conversion rate is not working, people come to be useless. ③ to write the website program: computer + cell phone + IPAD + WeChat and other multi-terminal compatibility, because now the 80, 90 young people use cell phones more, so take into account each terminal to build the site. Website construction cost measurement: from 5,000 yuan including: the first year of the website domain name application, domain name real name authentication, website filing, the first year of cloud server rental, website construction, copywriting optimization, website initial content entry, cell phone version of the website construction for its one-year after-sales technical support services. Search diversion services website optimization is the most basic service to enhance the effect of network marketing and return on investment in network marketing, he is relying on the natural ranking from the various search engines to obtain accurate traffic a means of promotion. Whether we now or in the future use any other network promotion products, website optimization SEO, are irreplaceable, optimization SEO has become one of the standard configuration of network marketing. Website optimization relative to the advantages of traditional bidding: ① package yearly payment, high return on investment, optimization is the use of package yearly service, no matter how many clicks a year time customers generated, the cost of its promotion is the same. ② effect value-added, the effect of optimization will increase with the increase in time and enhance the long-term optimization of the return on investment seems to be higher than any network marketing products. And bidding is like smoking, with the use of stopping, a stop immediately without any effect. ③ The effect of optimization will be reflected in a number of search engines, such as: Baidu, 360, Sogou, etc., while the bidding will only have an effect on a search engine, you want to have an effect in more than one search engine, you need to increase the budget. ④ Due to the bidding model repeatedly encountered CCTV exposure, there is now a new trend, part of the Internet users will think that the natural ranking of the site, more credibility. Our optimization methods: ① enhance the weight of the site, so that the site's content pages will also get a relatively high ranking, relying on a huge number of long-tail keywords to get traffic. ② Improve the internal structure of the site, the site's own internal chain optimization, the site is conducive to SEO aspects of the technical transformation. ③ content optimization, improve the quality of website content, through the use of some technical means, so that the search engine that the site content is original, is of high quality. ④ website external link optimization, the search engine will think, when a large number of high-quality sites have export links to the target site, then the target site is more important, high quality, so we will build the site's external links. ⑤ Other optimization, the search engine will think that when there are a large number of articles on the network reproduced from a target site, the target site is reproduced is more important, more excellent. We will also do some work in this regard. Achieve the following results: ① more pages included in the search engine; ② the search engine snapshot update date is getting shorter and shorter; ③ more keywords will be retrieved by the search engine; ④ from the various search engines to access the traffic continues to increase. Search engine optimization service cost measurement: 20,000 yuan / year from the soft writing and publishing services website, micro letter public platform, third-party classifieds website, news site soft publishing and so on need some content material, good original content is we on the Internet to enhance the word of mouth, reputation, branding is an important means. We Tengde Technology can provide original software writing services, in accordance with the central idea of prior planning, systematic writing. Through the cooperation platform to publish the user's soft information, including large portals Netease, Sohu, Sina, Tencent, China.com, China.com and so on the second level sub-channel. As well as other local, industry news sites. Achieve the effect, Baidu and other search engines search for our brand name, to achieve multiple positive publicity coverage. Service cost estimation: 800 yuan / article (while promoting to 20 + mainstream news sites) WeChat public platform construction and operation now many users access to information through cell phones, through the integration of cell phone website and WeChat public platform, allows users to find and access our cell phone website at any time through WeChat, but also facilitates the user will be our advertisement (soft) information more convenient forwarding to the circle of friends, WeChat group, accelerate the dissemination of advertising information, and also to promote the development of the brand. group, speeding up the spread of advertising information. Publish information 4 times a month, each time to publish information 2 to 4, pseudo-original or original fine articles, to enhance the conversion purpose. WeChat public flat generation operation cost measurement: from 1800 yuan / month VW Dianping Meituan on behalf of the operation and Xiaohongshu paid promotion Meituan: store basic construction, store comprehensive diagnosis, picture design, video optimization, activity planning, moving to activity planning and landing implementation, Q&A optimization, collection increase, store operation, popping light enhancement, conversion enhancement, traffic enhancement, data analysis, advertising on behalf of the placement, promotional activities, Group single optimization, evaluation increase, sales increase, home page pop-up posts, word of mouth and bad reviews control, customer resource management (lead management), marketing materials production, monthly gift online and offline marketing materials (such as WeChat posters, easy to pull up the treasure, etc.). Volkswagen点评美团代运营费用测算：4000元/月起抖音微博小红书代运营抖音：According to the actual situation of the enterprise, arrange for the director, the pre-shooting team, go to the enterprise on-site to shoot commercials, promos, documentaries, and other professional videos, and arrange for the daren to visit the store and shoot grass-raising type of videos, and the cost is negotiated according to the actual situation. Microblog: 1 set of microblog layout design, 1 microblog strategy positioning, 30 original microblogs (per month), 10 hot creative posters (per month), 40 reevaluation of microblogs, 3 monthly reports, exclusive new media housekeeper guided services, copyrighted images (another 500 yuan), estimate: fan quarterly rate of increase of 5%, reading growth of 5%, the cost of negotiation in accordance with the actual situation. Xiaohongshu: Xiaohongshu stationed, Xiaohongshu store operation, star KOL promotion, red man linkage screen, red man grass evaluation, red man live with goods, the cost is negotiated according to the actual situation. Summarize if your monthly center just want to try Internet marketing on impulse: see peers are doing Internet marketing, see competitors play well, they also want to try Internet marketing on impulse. If the enterprise is this situation, Tengde Technology new media operations team that this is very dangerous, it is likely to do a month or two will not do it, then the initial investment is a complete waste. Enterprises are not willing to pay the cost of time and money: everything costs, either more time and less money, or more money and less time. If you do not want to invest in the early stage, it is also very difficult to play Internet marketing. As for the Internet said 0 budget investment to get how many fans, pit you no discussion. Now most of the monthly child from the 90s, to understand the user habits of the 90s on the Internet, the future of the monthly child center network marketing is the trend, the decline of television media. Moon child center to do a good job of the above Internet channels, the source of customers will be endless. Then what are you waiting for, come to Tengde Technology to do online operations, Tengde Technology one-stop online operations, marketing results can be seen. Tengde Technology is a service provider specializing in overall traffic solutions, for individuals and enterprises to provide "short video + live + community operation + offline experience" 5G new media system operation solutions! The company's business covers systematic training and customized internal training for enterprises, personal IP incubation, enterprise new media operation consulting, enterprise matrix account layout planning, business model design, new media division construction and team incubation. TENTE provides brand enterprises and retailers with professional one-stop intelligent marketing solution service providers, including marketing services, IT services, customer service and agency operation services. With more than ten years of experience in the Internet e-commerce industry, thousands of successful cases, accurate data and practical cases in many industries. With Alibaba, Tencent, byte jump to establish a deep cooperative relationship. We have been focusing on providing brand customers with a full set of e-commerce services, including IT solutions, store operation services, Tmall generation of operation, Jingdong generation of operation, Jinduo generation of operation, marketing planning, big data marketing services, customer service services, live broadcasting room operation, on behalf of the operation services and omni-channel services. We, Hubei Tengde Information Technology Co., Ltd. have been committed to building a high-quality, highly capable, highly professional team of iron troops, do sales with a service mentality, sincerely think for customers, provide innovative services, and help customers succeed. Make e-commerce simpler to make business smarter is the corporate mission of Tengde Technology, to promote China's small and medium-sized enterprises digitalization, intelligent transformation and upgrading, so that the operation is more simple is what Tengde Technology has been doing. Tengde Technology live e-commerce new city based on the city's prime location, Wuhan West Bridgehead, adjacent to the two major transportation arteries in the north and south, logistics parks around its week, in the unique advantages of pre-eminence should be born. With live e-commerce operation base, live e-commerce training institute, e-commerce anchor incubation base, live e-commerce supply chain base, live e-commerce integrated service center, short video shooting production base, live e-commerce application incubation base, the regional e-commerce public **** service center, the cloud warehouse logistics courier transit area and live e-commerce talent apartments in the ten functional areas. Relying on the People's Auto City, the new city takes live e-commerce as a carrier, integrates the net red live e-commerce supply chain, integrates the supply chain manufacturers, MCN agencies, e-commerce platforms, live broadcasting platforms, service providers, anchors and other resources to form a seamless connection between anchors, commodities, and merchants, breaks the traditional live broadcasting base with a single service, a single supply chain, and a single pain point of the difficulty of selecting products, and realizes transformation and upgrading of the traditional commercial complex, and multiple category live broadcasting with goods, Online and offline integration and development to provide new ideas. Based on the integration of industry resources and model innovation, Tengde Technology People's New Valley Live E-commerce New City will provide resident enterprises with short-video live e-commerce training and counseling, traditional e-commerce training and counseling, photographic design, short-video filming and production, e-commerce resource docking services, live e-commerce supply chain services, warehousing, logistics and courier services, e-commerce public **** secretarial services, scientific and technological innovation services, such as a one-stop, low-cost, full chain of Live e-commerce supporting services. Live e-commerce has become a "new burst point" of online consumption, becoming a new mode of linking people, goods and fields, and with the accelerated pace of commercialization of China's 5G, live e-commerce to the imagination of people will be further released. In order to actively promote the new economy of Caidian District, to create a model enterprise and model base for e-commerce in central China. With People's Auto City as the carrier, Hubei Tengde Information Technology Co., Ltd. as the third-party specialized e-commerce operating agency, and focusing on building the People's New Valley live e-commerce new city, the future will be the goal of the Central China e-commerce demonstration enterprises and demonstration bases, and promote the transformation and upgrading of enterprises, online and offline attraction and sales from Taobao, Tmall, Jingdong, Pinduoduo, Jittery Voice, Shuttle, community e-commerce, etc., to promote the overall Caidian District E-commerce development. The e-commerce public **** service center covers an area of 2600 square meters, covering supply chain showroom, **** enjoyment studio, e-commerce live room, conference room, creator space, **** enjoyment workstation, anchor incubation, 5G studio, business school and so on. And this e-commerce public **** service center as the basis for the region's e-commerce development, agricultural and sideline products on the line, tourism e-commerce, e-commerce talent construction and so on to play its due value. For the economy "Internet +", e-commerce, information services and other Internet-related fields of product development, production, operation and technical services for enterprises to provide strong support and protection, the formation of a "government-led, social operations, platform participation, one-stop service". The ecosystem.