Advertising copywriting analysis should focus on verb-based, colloquial and concise copywriting:
1. Copywriting is mainly verb-based
Anyone who deals with words People should understand that any word or word has its associated part of speech. There are verbs, nouns, adjectives, pronouns, prepositions, conjunctions, etc. From the analysis of part of speech and grammar, subject-verb-object phrase sentences are undoubtedly the type of sentences that use the least number of words among all sentences, are the shortest, and are the most able to explain things clearly.
2. Colloquial language of copywriting:
Copywriting is different from literary creation. Easy-to-understand is the biggest requirement for copywriting. On this basis, use other methods to reflect your selling points. If the content of the copy is obscure and confusing, few people will be willing to read it, let alone continue to read it.
So, colloquialism is very important! In addition, as mentioned before, the role of copywriting is communication. At this level, colloquial expressions can also shorten the distance with consumers.
3. Keep the copywriting concise:
The function of "conciseness" is to avoid bloated sentences, avoid readers' resistance, and avoid the loss of patience. When expressing the selling points of your product, if you don’t have a better way, you might as well just list the selling points and try combinations. Gathering all the selling points, looking for their internal connections or associations, and organizing the copywriting can often achieve considerable results.
Extended information:
1. Copywriting is to highlight the selling points of the product and reflect the value of helping users solve problems. It would be too arrogant to hide the product's selling points like guessing or hide-and-seek. Therefore, clearly write down your core and tell users the problems that can be solved, with more sincerity and less routine.
2. The function of copywriting is communication. At this level, colloquial expression can also shorten the distance with consumers. 6-15 words is a conclusion reached after a lot of argumentation and data analysis. If the number of words in a sentence exceeds 15 words, readers often cannot find the key points and become bored.