The main achievements of the 50 years since the founding of the country
Since the founding of the country, especially after the reform and opening up, Zhengzhou Cigarette Factory has seriously summed up the positive and negative historical experience in the process of historical development, adhering to the two principles of "market, efficiency", centering on technological progress, highlighting the market construction, paying close attention to product structure adjustment, and increasing reform efforts to mobilize the enthusiasm of the whole factory staff. Increase the reform efforts, greatly mobilized the enthusiasm of the entire plant staff, has made remarkable achievements. Specifically manifested in:
1, the face of the enterprise has undergone radical changes. Zhengzhou Cigarette Factory, after half a century of hard work, has developed into a fixed assets of 660 million yuan, total assets of more than 1.6 billion yuan, annual sales revenue of 2 billion yuan, 1.03 billion yuan of taxes and profits of the country's large-scale modernization of the enterprise, the leading enterprises in Henan tobacco industry. The factory has more than 380 sets of major cigarette equipment, including more than 40 sets of advanced equipment introduced from Britain, Germany, Italy and other countries, with complete equipment, advanced testing methods and an annual production capacity of 600,000 cartons of cigarettes.
2. The scale of cigarette production continues to expand, and the economic efficiency of the enterprise has improved significantly. Over the past 50 years since the founding of the country, the accumulated tax paid by Zheng Yan has reached more than 10 billion yuan, making great contributions to the construction of the country. in 1998, the enterprise produced 410,000 cases of cigarettes, a 41-fold increase over the 1/23,000 cases of 1950, and the product structure has been optimized, with the first and second types of cigarettes accounting for 26.38% of the total output, the third and fourth types of cigarettes accounting for 69.04%, and the fifth type of cigarettes accounting for 4.57%, changing the situation where there were no medium and large-sized cigarettes at the beginning of the country. It changed the history that there were no medium and high-grade cigarettes and low-grade cigarettes dominated in the early period of the founding of the country.
3, the implementation of brand-name strategy, the creation of "Golden Leaf, scattered flowers, colorful butterflies" three series of famous products. After more than 50 years of development, Zhengzhou Cigarette Factory's many brands of cigarettes gradually developed into the current "Golden Leaf, scattered flowers, colorful butterfly" three major brands. Especially since 1992, Zhengzhou Cigarette Factory began to implement the "famous brand strategy", constantly improve the technical content of brand-name products and product quality, with three major brands to expand market share, which has brought substantial benefits for the enterprise, and promote the rapid development of enterprises. By 1998, the proportion of "yellow, loose and colored" 3 series of products accounted for more than 90% of the total output.
4, change the mode of economic growth, modernize enterprise management. Since the Fifteenth National Congress of the Communist Party of China, Zheng Tobacco boldly carried out internal reforms, taking reform as the driving force to promote the sustainable, rapid and healthy development of production and operation, and established a market-oriented, product-oriented, financial management as the center of the intensive integrated planning and management model. At the same time, it has strengthened the planning, coordination, monitoring and evaluation functions of comprehensive management, mobilized the enthusiasm of professional management, and given full play to the roles of marketing, material supply, process quality, equipment technology, product transformation and development, production scheduling and other professional management. Around the transformation of the mode of operation, Zheng Yan to implement the implementation of ISO9002 series of standards as the main line of activity, to create a management model workshop as an opportunity to grasp the typical, grasp the model, change the past management mode, promote and apply modern management ideas and methods, set up a new enterprise management model with financial management as the core, accelerate the realization of the modernization of enterprise management.
5, enterprise spiritual civilization construction achieved good results. Zhengzhou Cigarette Factory attaches great importance to the construction of spiritual civilization, the cohesion of the cadres and workers of the factory, the centripetal force is increasing, the formation of 50 years of "not willing to lag behind, forge ahead, perseverance, rise to the challenge" of the spirit of hard work for the rapid development of the enterprise to provide a steady stream of spiritual impetus, but also for the enterprise to win many honorary titles over the years. Honorary titles. Zheng Tobacco in 1995 by the National Bureau of Statistics, China Enterprise Progress Center as one of the country's 15 "star enterprises", in 1996 by the Henan Provincial Party Committee Propaganda Department, the Provincial Federation of Trade Unions, the Provincial Economic and Trade Commission for the province's tobacco system as the only advanced collectives in the education of professional ethics of the workers, in 1998 by the Henan Provincial Government awarded the title of provincial civilized units.
6, diversification of business is taking shape. While improving the quality and efficiency of cigarette products, Zheng Tobacco has accelerated the pace of diversified business development since the Eighth Five-Year Plan, formulated a master plan to accelerate the development of tertiary industry, set up the Golden Leaf Industrial Corporation, and in accordance with the principle of "maturing one, divesting one", divested its subsidiary departments and organized a series of activities in accordance with the principle of "maturing one, divesting one". In accordance with the principle of "maturing one, divesting one", divesting subsidiary departments and streaming surplus personnel. At present, diversification has become a new economic growth point of Zheng Yan, developed to more than 1,400 people, engaged in filter processing, cork paper paper, trademark printing, sheet production, carton processing and other integrated companies, Zheng Yan development of the second pillar industry. 1998, the Golden Leaf Industrial Corporation to achieve an annual sales income of 47,441,000 yuan, a profit of 4,859,000 yuan. Development of the main experience
1, market-oriented, emancipate the mind, change the concept, seize the opportunity to focus on exploring new ideas for enterprise development. Viewpoints determine ideas, ideas determine the way out. Zheng Yan's history of three spiral development are in the process of constantly emancipating the mind, changing ideas, and exploring new ideas for enterprise development. The first big development after the founding of the country, in essence, Zheng Yan emancipation, seize the founding of a variety of favorable opportunities, the merger of a number of small factories, so that the unprecedented increase in corporate productivity, a leap across the Northwest, Central and South of more than 10 provinces of the leading factories. The second big development after the reform and opening up, Zheng Tobacco actively emancipate the mind, pragmatic reform of the enterprise economic system, the introduction of advanced management experience, to stimulate the majority of workers enthusiasm and creativity, so that the enterprise is located in the industry in the fourth place; Deng Xiaoping's third big development after the southern tour speech, but also Zheng Tobacco market-oriented, emancipation of the mind, change of concepts, and focus on exploring new ideas for the development of production and operation of the enterprise. The specific embodiment of new ideas.
2, the implementation of brand-name strategy, market-oriented, science and technology as the driving force to improve the quality as the focus of efficiency for the purpose of optimizing the product mix. With the improvement of people's living standards, the market demand for "high-tech content, high quality, high value-added, affordable" brand-name cigarettes increased. In order to meet this need, the leadership of Zheng Tobacco timely put forward the "one body, two wings" brand-name strategy development ideas, so that the product brand to the "famous, smooth, high" development, so that the famous and high-quality cigarette products really become the market to open up the "spear", and hold the market "spear". The famous and high-quality tobacco products really become the "spear" to develop the market and the "shield" to defend the market. The market of Zheng Tobacco products covers 31 provinces, municipalities and autonomous regions in China, and is exported to Southeast Asia, South America, Russia and Eastern Europe and other countries and regions.
3, deepen enterprise reform, strengthen internal management. Since the reform and opening up, Zhengzhou Cigarette Factory has always insisted on deepening enterprise reform, with reform as the driving force to strengthen internal management, while correctly handling the dialectical relationship between reform and management, and correctly grasp their unity. Firstly, it promotes and applies the modern management ideas and methods represented by the implementation of ISO9002 series standards and computer management to accelerate the modernization of enterprise management. The second is to "streamline, efficient", "people-oriented" principle, the reform of internal management organizations, the original more than 40 sections streamlined to 19. Thirdly, we reformed the internal distribution system, abandoned the piece-rate wage system centered on production, implemented the efficiency wage system centered on sales volume and "quality reduction", strengthened the coordination and unification of post and skill wages with the economic and financial responsibility system of the enterprise, and established a more rigorous responsibility system for the office, which mobilized the enthusiasm of the entire workforce in the production of the company. Fourthly, the enterprise employment system has been reformed, with the implementation of the full contract system and the promotion and employment of cadres in accordance with the four criteria of "virtue, diligence, ability and performance". Fifthly, the company reformed the medical and housing system of the employees, constantly updated the welfare concepts of the cadres and workers which were not adapted to the market economy, and firmly established the concepts of "market, competition and efficiency". Sixth, to carry out the "learning Handan Steel, the implementation of cost control" program, "quality and consumption" as the theme, vigorously carry out potential energy-saving activities, control production and non-production costs and expenses, for seven consecutive years, a variety of material consumption decreased year by year, are the best level in history.
4, accelerate the pace of technological reform, and enhance the development of enterprises. From the "Seventh Five-Year Plan" to the "Ninth Five-Year Plan" period, the factory's total investment of 550 million yuan in technological transformation, the new main plant (including storage) 60,000 square meters, the introduction of Britain, Germany, Italy and other countries GDX1, GDX2, B1 and Paxim and other rolls of packaging equipment, such as 40 units (sets), the introduction of the French six-color packaging equipment, and the introduction of the French six-color packaging equipment, such as the first time in the past three years. (sets), the introduction of the French six-color gravure printing machine soft, hard line each group, the installation of imitation Komas silk line and Germany's stems of the line each one. The technical level of equipment has reached the international level in the 1990s. The improvement of equipment level and technology level, and the improvement of supporting facilities lay a solid foundation for the continuous improvement of enterprise benefit level.
5, the introduction of CI strategy, shaping a new image of the enterprise. Enterprise competition under the conditions of the market economy, the essence of the enterprise image and comprehensive strength of the competition. In order to shape a good image of the enterprise, Zheng Tobacco actively imported the construction of corporate image into the CI strategy. According to the development history of Zheng Tobacco for 50 years, Zheng Tobacco people highly condensed and summarized the enterprise culture with Zheng Tobacco characteristics, and summarized and refined the phrase "golden age to create golden performance" as the spirit of enterprise. At the same time, Zheng Tobacco also actively supports and supports various social welfare undertakings and carries out various cultural and sports activities to expand the influence of the enterprise and improve its visibility. A new corporate image, not only internally increased corporate cohesion and the centripetal force of the workers, and externally also greatly enhanced the visibility of Zheng Yan in the community to create favorable conditions for the development of enterprises.
6, the development of diversified operations, seeking new economic growth points. Zheng Tobacco in the active development of the main tobacco industry at the same time, the diversified business as a new economic growth point, to support the development of the introduction of the implementation of the "diversified business management regulations" in 1998, the establishment of the diversified business office, composed of a set of agriculture, industry, commerce and trade as one of the gold leaf industrial corporation. The rapid development of diversified business, on the one hand, for the growth of the whole plant to play the role of the second support point, on the other hand, for the deepening of the reform of the enterprise, the diversion of surplus personnel to play the role of the "reservoir". Review of more than 10 years of diversified business development, Zheng Tobacco mainly take four measures: First, the main business is the main, founded with the matching industrial projects; second is to support the development of the Golden Leaf Industrial Corporation, so that it continues to grow and develop, the creation of a number of "short, flat and fast" projects; third is a joint venture with foreign investors to build high-tech content, high value-added projects; fourth is to be with the main business of the factory growth play a second support point role; on the other hand, to deepen the reform of the enterprise to stream surplus personnel to play a "reservoir" role. Project; four will be related to the main business is not close to the auxiliary departments, in line with the "maturity of a, stripped of a" principle, the entire preparation of the Golden Leaf Industrial General Corporation business.