What aspects should we pay attention to when designing marketing picture books?
First of all, the marketing album should locate the consumer groups. For example, the target audience of hospital album design is medical patients, and the design requires stability, generosity, safety and health, giving people a sense of harmony and trust, and the design style requires popularization; The target audience of hotel album design is business people, and the design requirements highlight the hotel's taste and impress consumers with warmth, comfort and warmth.
Secondly, the marketing album design should be visually exquisite, readable and collectible when necessary. For example, food marketing picture books should fully show the color, fragrance and taste of food, thus inducing consumers' appetite and stimulating their desire to buy; Clothing marketing album should pay attention to grade and capture the vision and touch of consumers. Successful clothing album design can always perfectly show the style of clothing.
Finally, the marketing album should highlight the characteristics and advantages of enterprises and brands. The design of marketing picture books should start from the culture, concept and background of the enterprise, highlight its own characteristics and advantages, let customers have a comprehensive understanding of the enterprise and products in a short time, and then generate the desire to buy and promote consumption. For example, product album design should be based on product characteristics, show product characteristics, highlight product performance, and let consumers know about products to the maximum extent.
How to design a marketing album?
The first is the design of the cover. The cover is one of the most interesting and important parts in album design. Cover is often the key to determine whether your album typesetting design works can be accepted by readers. It should be able to intuitively explain what you want to express.
Cover design includes three elements: text, graphics and color. Characters should be organically integrated into the picture structure, participate in various arrangements, combinations and divisions, and produce interesting and novel forms that make people memorable; Appropriate graphics should be used, such as the cover of marketing picture books such as science and technology books, buildings and daily necessities, and concrete pictures should be often used. This design is scientific, accurate and touching. Color represents the style and emotional implication of picture books, such as blue, which can often express peace, tranquility, harmony and trust. However, remember never to use blue in the design of picture books in the field of food or cooking, because there are few blue foods in our biosphere, which will only greatly reduce people's appetite.
Secondly, it is the design of the catalogue. Catalogue is a system, which plays the role of retrieving marketing picture books. To be concise, simple and orderly can play a very eye-catching premise.
Finally, the design of the inner page. The design of the inner page of a good marketing album highlights the theme. Its typesetting is always very regular, and every part is well-behaved and not scattered; Dynamic, flexible typesetting, not boring; Have personality and characteristics, and others will remember you when they read it.
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