This procurement mode from commercial companies is the most traditional and common. Due to the uneven development of chain drugstores, sales are generally not high, coupled with marketing cost considerations, very few manufacturers will cooperate with the chain direct account, the chain in order to ensure that the sales of a complete range, only one-stop shopping from commercial companies. The advantage of this model is to ensure a more complete assortment, and because commercial companies are generally stationed in the local area, the distribution force is stronger, the chain of drugstores purchasing efficiency will also be higher.
Problems
The biggest problem with purchasing from commercial companies is that the purchase price of medicines already includes distribution fees, so there is no guarantee of a price advantage, and the contact with manufacturers is not very close, and the value-added services provided by manufacturers are fewer, coupled with the fact that producers are now more stringent control of the channel, and the source of supply of the best-selling products can not be guaranteed, and the phenomenon of out-of-stock is often seen.
Mode 2: direct procurement from manufacturers
With a portion of the large chain drugstores after competition, integration, mergers and acquisitions after the gradual expansion of the scale, the network is gradually sound, sales have been comparable to some commercial companies, the chain drugstore discourse began to increase, some manufacturers in order to shorten the supply chain, began to cooperate with the large chain of drugstores direct account.
The advantage of direct purchasing from manufacturing companies is that it reduces the intermediate commercial links, saves commercial distribution fees, and can get more favorable prices from manufacturing companies than commercial companies, thus increasing profit margins, and the direct communication with manufacturing companies, the viscosity of the cooperation is strengthened, and more value-added services will be obtained. There are also some chain drugstores will be the identity of the regional agent from the production company directly into the goods, thus forming the phenomenon of sales of high gross or labeled products.
Problems
The problem of purchasing from manufacturers is that brand-name product companies due to larger sales volume, more stringent financial requirements, covering more terminals, in order to save labor costs, is generally not willing to cooperate directly with the chain of drugstores, and the chain of drugstores direct supply of most of the small and medium-sized enterprises, resulting in this direct mode of purchasing is very difficult to purchase brand-name products.
Model 3: Chain drugstore alliance unified procurement
Chain drugstore alliance unified procurement is a more popular procurement model in recent years, some of the chain drugstores in the mastery of the local terminal resources, in order to further access to resources from the manufacturer, a number of chain drugstores will be formed into an alliance, the advantages of the superposition, to increase the power of speech, and the manufacturer to negotiate, with the aim of greater sales scale and larger terminal network to obtain the manufacturer's products, the manufacturer will be able to provide the best quality products to the customers. larger terminal network to obtain exclusive specifications of the manufacturer's products and lower prices, thereby increasing the profits of the chain drugstores.
Problems
The main purpose of the pharmacy alliance purchase is to exchange price for scale, but the biggest problem of the pharmacy alliance is the looser management, although the network is wider, the sales base is also very large, but in the later stage of the store marketing level of implementation of the weak, unable to give the production company to the volume of the guarantee. If there is no guarantee of volume, the producer is actually a harm, late procurement and cooperation is difficult to sustain.