How to do a good job of medical equipment supplies sales

Summary: the main business of the medical supplies company is the sale of medical supplies, generally now the domestic medical supplies company, its sales model has two main types, respectively, self-built team + agents and pure agent sales model, the two sales models have their own advantages, but no matter which sales model, for medical supplies company, to do a good job of sales, the key is still to develop marketing The key to good sales work for medical consumables companies is to develop a marketing incentive system, set good sales targets and profitability control, and improve the level of after-sales service. Here is a look at how to do a good job of medical equipment supplies sales. First, what are the sales model of medical supplies

Medical supplies is a major category of the medical field, the domestic medical supplies manufacturers rarely take the form of sales team all self-built, there are two common sales model: self-built team + agent model, as well as the pure agent model.

1, self-built team + agent model

This model advantage is that the self-built team can cover the core area at the same time to allow agents to cover other areas, so that the company's control over the core resources is greater, but also a wider range of coverage. However, even if they are self-built team + agent sales model, self-built team and the standard of division of labor between the agents are also different, their division of labor is with the policy environment and the company's business planning and changes.

2, pure agent sales model

Some of the head of the enterprise also use such a model, pure agent mode in addition to the initial lower cost faster speed for a wide range of coverage, some of the larger agents of the degree of professionalism is not weaker than the company's self-built team, so the product can also get more professional promotion.

Two, how to do a good job of medical equipment supplies sales

For medical consumables company, the sales of medical equipment supplies is the top priority of the company's operations, in order to do a good job of medical consumables sales, you need to pay attention to the following points:

1, the development of the marketing staff of the work of the incentive system

For most of the medical consumables company, the establishment of a performance-oriented incentive system is necessary to link the income of employees and their individual performance, which can stimulate the enthusiasm of employees for work, improve their sales momentum.

In addition, the enterprise should also pay attention to the internal incentives for employees, such as in sales to improve the staff's autonomy in decision-making, etc., for the sale of medical consumables, must build a scientific and effective incentive policy, which is to improve the overall sales volume and sales performance of the enterprise, has an important significance.

2, determine the sales target and profitability control

In the medical supplies sales, pay attention to the determination of sales targets, the need to establish a systematic strategic control system in accordance with the strategy to determine the annual target of enterprise sales, after which the annual target can be split into quarterly and monthly targets, monthly sales analysis and target tracking, assessment and comparison, looking for The shortcomings in the sales strategy, timely correction, so that the sales target can meet the requirements.

3, focus on the level of after-sales service, improve customer satisfaction

Medical consumables customers are mainly major hospitals, consumables is the need for regular purchases, do a good job in the quality of medical consumables products, to provide high quality after-sales service, the hospital in the choice of the hospital will also be more inclined to renew the contract.

4, the use of differentiated marketing strategies

The number of types in the medical consumables market is huge, medical consumables company can develop a differentiated sales strategy for different hospitals needs, with the right program to differentiate and personalized sales in the market to take advantage.