New corporate culture is the core values of the company. Corporate culture represents the quality of an enterprise, is the internal driving force and spiritual pillar of its development, is an important guarantee for the enterprise to achieve its development strategic goals, conduct scientific management, attract talents extensively, and make continuous innovation and progress, and is a value system that enables the company to survive and make continuous progress. New products companies should use an invisible cultural force to form codes of conduct, values and moral norms among all new products, so as to unite employees' sense of belonging, enthusiasm and creativity, guide employees to work hard for the development of the company and society, become the guiding ideology of the company and employees' behavior, and plan employees' basic thinking mode and behavior mode.
Corporate Mission: Let the whole world drink clean and healthy water.
Corporate vision: Building a first-class brand in water purification industry.
Enterprise tenet: create value for customers, create opportunities for employees and create wealth for society.
Core values: innovation, efficiency, honesty and pragmatism.
Business philosophy: customer first, honesty first.
Corporate philosophy: kindness is like water, morality carries things.
Team values: learning, innovation, unity and vitality.