Where will the 2020 Tsingtao Beer Festival be held in Qingdao? This year's beer festival will continue to use the theme of "Qingdao and the World" and set up three venues in West Coast New District, Laoshan District, and Jimo District. Shinan District and Shibei District will simultaneously hold unique venues. Oktoberfest themed event.
It is worth mentioning that in response to the current situation of epidemic prevention and control, our city has significantly reduced on-site activities in the beer city this year, explored online festival models, realized "online + offline" interaction, and planned and launched the "Cloud Beer Festival" through 5G , panoramic technology, citizens outside the venue can "walk around the beer city in the cloud".
This year's Oktoberfest will be held in three venues: West Coast New District, Laoshan District, and Jimo District. Shinan District and Shinan District will hold unique Oktoberfest themed activities. The venue will fully integrate tourism, catering, commerce, exhibitions, culture and other leisure resources in the region. From the perspective of comprehensively promoting the development of the entire region, the venue will use the high-end festival platform built by the Oktoberfest to promote the economy through the platform and benefit people's livelihood through the festival.
Tsingtao Beer Festival is held at the West Coast New District Venue
Among them, the West Coast New District venue is located in Jinshatan Beer City and will be held from July 31 (Friday) to August 16 (Sunday) for a period of 17 days. With the theme of "Fashionable Beer Festival", the festival adopts an "online + offline" mode to hold opening and closing ceremonies, the opening of the first barrel of beer, light and firework shows, fashion performances, photography contests, sports activities, creative design weeks, etc. Offline fashion activities; launch the "Beer Festival on the Cloud" online event, use live broadcasts, experience sharing and other methods to promote the event, plan and launch ten major online activities such as traveling on the West Coast and exploring the beer city to create a parallel offline experience An online platform for live broadcast, communication, interaction and trading.
Laoshan District Venue
The Laoshan District venue is located in Century Square Beer City and other places, and will be held from July 31 (Friday) to August 23 (Sunday) for 24 days. With the theme of "Laoshan is full of joy and passion lasts forever" and in accordance with the overall layout of "one main, three auxiliary, six districts and the whole area", it creates a joyous pattern of "big cultural tourism, big consumption and big festivals" in Laoshan District . A series of activities to commemorate and celebrate the 30th anniversary of the Oktoberfest were launched, including a large-scale commemorative picture album, an exhibition of congratulatory works by famous calligraphers, and the production of a "Cheers to the Years" celebration video. At the same time, a city opening ceremony, theatrical performances, exclusive theme days, cultural and sports entertainment, and colorful Amusement, trade fairs and other activities.
Jimo District Conference Venue
The Jimo District venue is located in Jimo Ancient City and will be held from July 30th (Friday) to August 23rd (Sunday) for 24 days. With the theme of "Going to Jimo and getting drunk with the ancient city", the opening ceremony, ancient city light show, float parade, Taobao night market, famous imitation show, song and dance performance, magic acrobatics, folk singing, rock music and other activities will be held. Through online and offline interaction, "Cloud Drinking Contest" is organized daily to enhance the fiery atmosphere of the Oktoberfest.
In addition, Shinan District and Shibei District will also hold a series of activities such as street opening ceremony, beer market, product exhibition and sales, beer tasting, cultural entertainment and other places in Wanxiang City Square and Dengzhou Road Beer Street in conjunction with the Oktoberfest to create a Festive atmosphere.
Citizens outside the beer city can "visit the beer city online". In view of the current situation of epidemic prevention and control, our city has greatly reduced on-site activities in the beer city, explored the online festival model, and achieved "online + offline" interaction. While holding offline fashion events such as opening and closing ceremonies, light and firework shows, fashion performances, photography contests, and creative design weeks, we plan to launch the "Beer Festival on the Cloud". Through 5G and panoramic technology, citizens outside the venue can "shop for beer online." City"; organize online celebrity sales activities; open online exhibition halls in indoor venues such as the Beer Museum, and open online trading platforms at Beer Supermarket and Beer Cultural and Creative Experience Hall to create a display, communication, transaction, marketing, and interaction parallel to offline online festival platform.
Light up the night economy and stimulate economic recovery. This year’s Oktoberfest, each venue focuses on serving the overall situation, with the starting point of hedging the impact of the epidemic, enriching citizens’ summer life, promoting trade circulation, and stimulating market consumption. On the premise of formulating and improving epidemic prevention measures, they will increase cultural connotation, reflect fashion elements, and increase Commercial activities stimulate market consumption.
West Coast New District Venue
Among them, the West Coast New Area venue gives full play to the agglomeration advantages of "tents, pavilions, shops, streets and venues" in the Beer City to further optimize the business format, enhance taste, create high-quality products, and build a fashionable night-time economic consumption circle integrating food, entertainment and shopping. Set up multiple beer carnival spots outside the beer city to create a city-wide carnival festive atmosphere, stimulate the consumption enthusiasm of the general public, and form an Oktoberfest consumption pattern of "one city with thousands of stores and one city with thousands of households". Cooperate with well-known domestic OTA websites and tourist attractions to launch the "Oktoberfest+" holiday consumption package product;
Laoshan District Venue
The Laoshan District venue focuses on the integration and connection between the beer city and the urban environment, night lighting and "Internet celebrity" night scenes. Every night, the "Oktoberfest Carnival Show" is staged, with unique light shows, fountain shows, fireworks shows, marquee stage DJ shows, The Honor of Kings Cosplay catwalk and other events will inject youthful vitality into the festival venue and turn the Oktoberfest into a gathering place for trendy people;
Jimo District Conference Venue
The Jimo District venue added passion, fashion and vitality to the "Yue Jimo? Night Ancient City" night economy themed event with fine wines and delicacies, acrobatic performances, Taobao night market, ancient city night views, etc.
This Tsingtao Beer Festival can be said to be very lively and full of vitality. Although it is hot in this summer, drinking cool beer and watching the exciting activities during the Tsingtao Beer Festival will definitely keep you comfortable and cool. Enjoy this summer!