I. Introduction:
Canon is the world's leading comprehensive group that produces image and information products in Japan. Since the establishment of 1937, after years of unremitting efforts, it has globalized its business and extended it to various fields.
Canon's product series * * * is distributed in personal products, office equipment and industrial equipment. The main products include cameras and lenses, digital cameras, printers, copiers, fax machines, scanners, broadcasting equipment, medical equipment and semiconductor production equipment.
Second, the brand history:
The founder of Canon is a Japanese doctor of medicine, whose name was inspired by looking up at the sky. Canon, formerly known as Seiki Optical Research Institute, is a precision optical instrument research institute. Its original intention is only to study the development of high-quality cameras. This company was founded in Japan.
Canon originally had a very English name called KWANON, which means Guanyin. The company named its first 35 mm range finder camera after this. So far, there is only one KWANON camera in the world. 1936, the company officially launched the camera of Hanseatic Canon brand, and the word Canon means "grand ceremony, specification and standard". Since then, Canon has become a world-famous camera brand and a symbol of the company.
Third, the brand introduction:
1937, Canon Company, which started with optical technology and aimed at manufacturing world-class cameras, was established. Since then, Canon has continuously developed new technologies and launched the first ordinary paper copier in Japan in the early 1970s. In 1980s, Canon successfully developed bubble inkjet printing technology for the first time and introduced its products to the world. The emphasis and investment in technology research and development has enabled Canon to grow and become a leader in the same industry for decades. Canon ranked third in the number of American patent registrations in 20 12 years published by the US Patent and Trademark Office.