Taking the cultural power as the main line, operating the brand with strategic and sustainable development thinking, timely innovation, cultivating and developing the core competitiveness of the enterprise, is the secret of Semma Group to maintain 55% annual growth rate for 10 years. From the beginning of the business, Senma actively pursues the "small river has water, big river full" and "two satisfaction" **** win culture, the implementation of the "brand industry, culture to help" development strategy to promote The company's harmonious, stable and rapid development.
Senma Group Labor Union has always been around the "enterprise development" of this center, the work plan and the group's business plan closely integrated, to achieve three innovations: First, organizational innovation, the establishment of the trade union group, the work surface extended to the sub (sub) companies, so that the lower information can be reached, the upper information can be reached, and the construction of the trade union work integrated pattern; Second, the mechanism of innovation. Integration pattern; second is the mechanism of innovation, trade unions combined with enterprise characteristics, grasp the characteristics of the work of trade unions and the role of the function of trade union organizations, change passive to active, change the single management for the joint **** construction, while in the process of implementation of tracking and implementation, and constantly strengthen the planning beforehand, in the event of the implementation of the executive and the summary of the aftermath, not only focusing on the implementation of short-term plans, but also pay more attention to the trade unions in the long-term plan and the role of the role to play Effectiveness, some practices for the Group's management improvement has played a positive role in promoting; Third, content innovation, Senma trade unions in the role of the first to know the staff, the first report, the first helper, and continue to increase the function of services to the staff to carry out a kind of initiative to guide, conditioning and training to achieve the work of the support, care for life, respect for the personality, spiritual fulfillment, is very much loved by the staff. Through these innovations, the enthusiasm of employees to participate in trade unions has been fully improved, and the vitality of the enterprise has been enhanced.
In the several years of development practice after the establishment of the trade union, the Group has established a harmonious new type of labor relations, enterprises and trade unions and employees in the fundamental interests of the same basis for the formation of mutual respect, mutual support, interdependence, mutual benefit **** win relationship. Senma Group on the development of the work of the enterprise trade union to give great attention and all-round support, and strive to achieve such an atmosphere and realm, that is, the formation of "enterprises care about employees, employees care about the enterprise," a new type of mutually beneficial win-win labor relations.
In order to more effectively maintain a harmonious corporate atmosphere, Senma Group Labor Union widely and y carried out the "double love and double evaluation" activities, namely: evaluation of love for the enterprise's employees and evaluation of love for the employees of the chairman or general manager of the activities. Through the development of the "Double Love and Double Evaluation" activity, the hearts of the enterprise and its employees have become closer, and the cohesion of the enterprise has been improved. In this activity, Senma Group Chairman Qiu Guang and honored by the Zhejiang Provincial Federation of Trade Unions awarded the "excellent entrepreneurs in Zhejiang Province care for employees" title, the group's planning department, Liu Xiaoping, at the same time was awarded the "excellent employees in Zhejiang Province love the enterprise" title.
Senma actively for the staff for the "seven gold" (pension insurance, housing fund, medical insurance, unemployment insurance, maternity insurance, industrial injury insurance, trade union mutual aid insurance), but also specialize in pulling out part of the funds for employees to do regular health checkups, and effectively solve the staff's worries, so that employees really do a happy life. We have also set aside a portion of funds to provide regular health checkups for our employees, so that they can really live a happy life.
In order to shape a good corporate culture, further enhance the level of employee welfare, and better motivate employees to love their jobs and dedication to work, Senma Group has introduced the "Employee Welfare Tourism System", which mainly includes: overseas tours, domestic tours, meritorious employee tours and self-help tours. For this work, the group has allocated special funds, fully implemented by the trade unions, and into the trade unions of the annual work plan, the annual regular organization of outstanding staff travel institutionalized, effectively enhancing the staff of the company's centripetal force.
Senma Group widely set up "training is the biggest welfare of employees", "training is the company's most valuable investment" concept, an average of more than 250 million yuan a year for a variety of employee training, calling on employees to set up the ideological We call on our employees to establish the concepts of "lifelong education, lifelong learning", "survival and development", "learning at work, learning at work", and strive to shape the lifelong employability of our employees, and effectively shoulder the responsibility of their growth. We are committed to shaping the lifelong employability of our employees and taking responsibility for their growth.
Senma Group provides hardware facilities for its employees and labor unions, and has set up "employee clubs", "libraries", "music lounges" and "fitness rooms". "Fitness room", so that employees experience the warmth and care of the trade union after work; at the same time, the Group also set up special funds in the trade union, the establishment of a soccer team and basketball team, extensive exchanges with all walks of life, counterparts, and actively create a good interpersonal relations and cultural atmosphere.
Current Trend:
In order to build a first-class apparel brand, Senma will be located in Shanghai, the product department, and at the same time to hire from the birthplace of the world's fashion - France's popular clothing consulting agency specializing in providing international casual clothing trend information, including the season's international fashion elements, colors, etc., to guide the design of the style of the Senma apparel for each season, the first response! In SEMIRR clothing, whether it is fabrics, styles, colors are to guide the fashion, show vitality, renovation, drive the popularity, the formation of SEMIRR style characteristics.
Semirr casual clothing has covered T-shirts, sweaters, jackets, shirts, windbreakers, jackets, denim, skirts, underwear, leisure bags and other nineteen series, the consumer object of the main fashionable young people aged 16-25 years old. The products pursue personalization and unique cultural taste, break the tradition, novel style, avant-garde, favored by consumers. Senma focus on the implementation of "Senma is ha IN a new brand positioning," to create a representative brand of China's young market.
Senma brand target consumer groups for the 16-28 year old youth fashion family, the product series, rich, fashionable interpretation of "what to wear is what" of the new idea of leisure. Casual, fashionable and fast is the constant pursuit of Senma, which is striving to build a representative brand of China's young market. "Create popular clothing brand" of the purpose of the Senma, our pursuit of brand-name products, but in the price level is to go for the majority of young people to accept the price of the route. Senma nine years of rapid development, fully proved that this high-quality, medium-priced "popular brand" route is quite successful.