Definition of product: Anything offered to the market to attract attention, acquisition, use or consumption to satisfy a desire or need. The following is a product planning document sample case, welcome to refer to it.
Product planning letter sample case 1
Based on the analysis of product sales in xx, the product development plan for 20xx has been compiled. Due to limited personal experience and ability, please feel free to comment on any shortcomings. Criticisms and corrections, the specific development plan is as follows:
January development plan:
Women's bags (cloth bags, compared to PU bags, because it is spring, try to choose beautiful colors)
1. 2 simple large-capacity women’s bags
2. 2-3 women’s bags that can be worn on the shoulder or crossbody
3. Cross-body 2 styles of casual women’s bags
4. 2 styles of small handbags
5. 2 styles of small backpacks
Men’s bags
1 . Two styles of stiff, vertical men’s bags
2. Two horizontal styles in series with the vertical styles
3. Two styles of single-shoulder casual men’s bags
< p> 4. 2 styles of briefcases, large and small5. Computer bags (handbags, shoulder bags, men’s and women’s styles according to computer size) 3-4 styles
February development plan:
Shoulder casual small bag
1. Hand-held shoulder bag 4010 size 1 type
2. Horizontal small bag 2111 size 2-3 types
3. Vertical small bag k-5008, 2-3 sizes
4. Small bag with waist bag function, 2110 size 1 type
5. Small bag that can be worn on the belt 1
6. 1 small bag specially used for ticket sales and payment
7. Others
March-April student bag development plan
Kindergarten bag
1. Cartoon small bag 2 styles
2. Cartoon large bag 1080 size 2 styles
Elementary school bag
1. 1 size 1109, 1122 suitable for first grade students
2. 3 sizes 1123, 1124, 1125 suitable for ordinary students in grades 2-5
3. Large primary school student bag 1126 size 1 type
4. Casual style student bag 1112 type 1 type
Backpack for middle school students (with or without printing)
1. 1116 for men and women 1 large and small style
2. Casual women’s style 1114, 2 styles
3. 1128 large and small styles 2 men’s style
4. 1131 large and small style for women 2 styles
High school and college backpacks
1. Similar to 1133 style and size, 2 styles with printing
2. L-115 style, 2 styles without printing
p>3. Fashionable backpack casual bag (Oxford cloth, PU) can hold 2-3 A4 size books
Shoulder student bag
1. Auspicious triangle bag (With or without printing) 2 styles
2. One shoulder vertical style for junior high school students
3. Horizontal style for junior high school students (with or without cover) 2 styles
4. 3 styles for senior boys (different sizes)
May development plan
Travel bag
1. Large travel bag L -088 size
2. Medium travel bag L-118 size
3. L-122 size travel bag
4. L-117 size travel bag
5. 1 large handbag
6. 1 small cylinder
Backpack/mountaineering bag
1. Large mountaineering bag Includes 1 model in L-110 size
2. 1 model in medium size L-085
3. 1 model in L-125 size
4. L- 112 L-127 size 1 model
5. L-126 size 1 model with notebook inner compartment
Small waist bag
Developing 2-3 models
p>
June development plan
Women’s bags (cloth bags)
General categories
The same development plan as in January, except that the fabric selection should be closer to autumn, and mature and calm tones are the first choice.
The specific plan is to check for leaks and fill in the gaps based on the market response of previous women's bags, and to replace and modify them.
Men’s bags
The development plan is the same as in January. At the same time, based on the previous market response, corresponding styles will be replaced and supplemented.
July development plan
Shoulder casual bag
The development category is the same as the February development plan, and will be replaced and supplemented based on the previous market response.
August development plan
Women’s bags (PU, it is recommended to learn from the lessons of 2009, and the choice of PU fabrics and colors should be as diverse as possible!!)
1. 1 large-sized women’s bag suitable for young girls
2. 4 medium-sized and fashionable women’s bags
3. Shoulder bag with adjustable handle length , 2 hand-held small bags
4. 2 cross-body shoulder bags with long and short straps
5. 1 small handbag
6. 1 style of molded small crossbody
7. 1 style of fashionable and casual small backpack
September development plan
Men’s bags
1. 2 styles of horizontal PU men’s bags
2. 2 styles of vertical PU men’s bags in a series with horizontal styles
3. Based on the previous men’s casual shoulder bags and official documents Check the sales situation of bags and computer bags to fill in the gaps
October development plan
Waist bag category
Develop 7-8 models with different sizes, functions and styles Small waist bag
Shoulder casual small bag
Based on previous sales and market response, we have checked for gaps and replaced them.
November development plan
Travel bags
Based on the sales of travel bags and shopping mall response from July to October, we will check for leaks and fill in the gaps, basically different sizes. Develop a new product for each type
Pencil bags
It is recommended to use the off-season to use the scraps and part of the inventory materials from previous bag making to make several simple pencil bags. It can be placed in shopping malls for sale, or it can be used as a gift to give back to customers during the student bag season.
December student bag development plan
Check and fill gaps based on student bag sales in July, August and September
1. 2 types of kindergarten bags
2. 2-3 styles of ordinary size bags for primary school students
3. 2-3 styles of backpacks for middle school students
4. 2-3 styles of shoulder bags for middle school students
5. 2 styles of backpacks for college students
6. 2 styles of shoulder bags for college students
7. 1 style of fashionable and casual backpacks
Product planning Book sample case 2
(1) General description
1. Project name: Feasibility study report on joint venture products between Shanghai Factory and American West High Co., Ltd.
2. Project sponsor: Shanghai Factory, responsible factory director.
3. Technical person in charge of feasibility study: chief engineer.
4. Economic person in charge of the feasibility study: Chief Accountant.
5. Entrusted consulting unit: Shanghai Accounting Firm. Shanghai Industrial Design Institute.
6. The proposal for this project was approved by the Shanghai Foreign Economic and Trade Commission on January 2, 2020 with the Shanghai No.
(2) Basic information of the Chinese joint venturer
Shanghai Factory is a large-scale factory with employees and mainly produces products. It is administratively affiliated with Shanghai Municipal Government. The company is owned by the Bureau of Industry; its business license is No.; its address is No. 1 Road, Shanghai. Telephone?, telegraph registration, telex?
The whole factory covers an area of ??? mu, with a building area of ??? square meters, and has ? equipment. At the end of 1983, the fixed assets were ? million, the fixed working capital was ? , realized a profit of ? million.
There are only engineering and technical personnel names in the whole factory, including senior and intermediate names. ***There are economic management personnel titles, including senior titles and intermediate titles.
The whole factory is equipped with a department and subordinate workshops.
(3) Basic information of foreign partners
American Xigao Co., Ltd. was founded in ?, with ? employees. The factory is located in San Francisco, USA. Telephone, telex. Business license number? The main products are: in 1983, the output was ?%, accounting for ?% of the world, the sales amount was ?million US dollars, and the main sales market was ?region. The parent company is located in the United States and has 9 subsidiaries around the world, with a registered capital of 10,000 US dollars and a total investment of 10,000 US dollars. In 1983, the assets were US$10,000, the responsibilities were US$10,000, and the capital was US$10,000.
(4) Reasons and basis for preparing a joint venture, and overall analysis and conclusion of the joint venture plan
Our country has vast sea areas and rich oil resources, and offshore oil development has been listed as a national key development project. one. The main equipment for offshore oil drilling is the drilling platform. It is understood that each well requires consumable equipment of US$500,000. Various types of equipment have not been produced in my country. The State Economic Commission has decided to produce them at the Shanghai Factory to meet the needs of oil production. The international production of various consumable equipment is basically concentrated in five large companies in the United States. Among them, Xigao Co., Ltd.'s products account for about half, and the technology and quality are relatively advanced. To fill this gap, our country must introduce technology from abroad, and the American Xigao Company is an ideal partner. Moreover, the company has had transactions with the Shanghai Factory in the past, and the two parties have a basis for cooperation.
The two investors have decided to establish a joint venture with a registered capital of US$ ? Purchase of foreign equipment in the name of the company. The total investment in the joint venture is US$10,000, of which fixed assets are US$10,000 and working capital is US$10,000. The total investment is in addition to the registered capital, and the remaining amount is borrowed from domestic and foreign banks. The joint venture period is 20 years, and the company is located in Shanghai, China.
This joint venture plan is advanced in introducing technology, is in line with my country’s national conditions, is economically reasonable, is financially feasible, and has good social and economic benefits.
(5) Market
1. Domestic market survey forecast table, prepare annual forecast table of sales volume of main products and annual forecast table of sales amount of main products. Forecasts are based on market business information and historical data. Take the joint venture economic refrigerant as an example. According to a 1980 market survey by the Ministry of Light Industry and Commerce, the urban penetration rate of household electrical power boxes in China was less than 2%. Compared with foreign countries, there was a huge gap. It is estimated that by 20xx, the urban penetration rate of household refrigerators in my country will reach 50%, and the amount of refrigerant required will increase 7.4 times compared with now. The average annual growth rate is about 31%. If the refrigerant is calculated based on an annual growth rate of 15%, the annual demand is 60,000-70,000 tons. However, our factory's current annual production volume is less than 1/10 of this requirement. It can be concluded that with the use of refrigerants, there is no problem in the market sales of this product.
2. Foreign market survey forecast table. Prepare the above two tables similarly, and the information should be provided by the foreign joint venturer. When making the tabulation, it is necessary to explain: (1) the proportion of domestic and foreign sales of the joint venture's main products; (2) whether the foreign sales are underwritten by the foreign joint venturer or sold on a consignment basis, and how the export price is determined; (3) the foreign exchange price can be calculated based on the trade subsidy price. The amount of foreign exchange income should be calculated based on the net sales of foreign products.
3. Ideas and measures for entering the international market. According to information provided by foreign partners, refrigerants are mainly exported to the Asia-Pacific region. The annual demand in this region is ?00,000 tons, but there are 15 manufacturers competing, and the proportion of foreign joint venturers is ?%. It is expected that the products produced by the joint ventures will enter the Asia-Pacific region in quantity of ??10,000 tons per year.
(6) Production
1. Selection of product production capacity, prepare a yearly selection table of main product production capacity. Reasons for selecting product production capacity: Taking the needs of 20xx as the target, starting from 1985, the annual product growth rate is ?%.
Based on market forecasts, the minimum quantity of finished products available for sale is the basis for the production plan and is also the minimum level to maintain the joint venture. Based on this, the company's profits and losses can be calculated. However, this output does not represent the company's production capacity. The production capacity is based on the utilization of equipment, personnel, and materials. It estimates the rising changes in the market and determines the maximum sales volume, which is the company's production program. The production schedule is generally prepared for one shift (8 hours). If the market sales volume increases, measures can be taken to increase some equipment, increase the personnel to two shifts, and the output can also be increased accordingly.
Therefore, the production program is based on market sales and includes three plans: minimum sales plan, maximum sales plan, and production capacity plan. The analysis of the economic benefits of the feasibility study is based on the first type of accounting, the second type is the basis for calculating the total investment, and the third type is the basis for the balance of production and sales.
2. Annual production and sales plan table of main products. The table is:
Annual production and sales plan of main products
Product name 1985 1985? Total in 20xx
Production volume
Maximum sales volume
Minimum sales volume
(7) Raw material supply
1. Main raw material, power and fuel supply schedule. The header is:
Name of main raw materials 1985 1985? Source of supply in 20xx
2. Main raw material specifications and quality requirements, such as methanol (BG338-76); specific gravity 0.791-0.792, initial boiling point >0.764C, free acid <0.002%, free salt <0.0005%, aldehydes and ketones >0.001%, moisture <0.05%?
3. Yearly plan for material supply (omitted)
(8) Personnel and salary forecast table (omitted)
(9) Factory site selection
The joint venture company is located in, what is the existing area? m2, factory building area m2. Reasons for selection: (1) It is located in the suburbs and center of Shanghai, making collaboration more convenient. (2) Transportation is convenient. As long as 2 kilometers of railway are laid in the factory, it can be connected to the main railway line and lead to the whole country. The factory is located near the Huangpu River, so external transportation is convenient. (3) There is a thermal power plant nearby with abundant power supply.
(10) Technology and equipment
1. Reasons for technology introduction and selection; 2. Characteristics of technology transfer; 3. Conditions for payment of technology transfer fees; 4. Product technology Summary table of indicators; 5. Summary table of technology transfer and costs; 6. List of imported equipment (including name, main specifications, quantity and country of introduction); 7. Basis for equipment price selection; 8. Fixed capital plan, including technology transfer Examples of preparation of cost summary tables are as follows:
Technology transfer content and cost table between Shanghai Factory and American West High School
Cooperation product: D?800?100
Scope of technology transfer:
Contract period: 10 years from contract signing
Total entry fee: US$10,000
Payment when contract becomes effective: 15%
p>Payment after the information is provided: 65%
Payment when the product is qualified: 20%
Commission period: 10 years from the effective date of the contract
Commission fee: 1%
Calculation of commission fee: Calculated based on the net sales of the cooperative products after using the imported technology
Expert dispatch guidance fee: USD ? per person per day, travel expenses are borne by the joint venture Bear the training fees for technical personnel
?
(11) Production organization and labor quota
1. Organizational structure of the joint venture (omitted);
2. Working hours quota (set by type of work);
3. Staffing (omitted);
4. Personnel training (the foreign training plan is 40 people per year, in the previous It will be carried out in 2-3 years, with a total of 80 people, and an average of 4 months per person; domestic training mainly adopts short-term training methods)
(12) Basic construction
< p> A capital construction design task document has been prepared, in which land acquisition, demolition, resettlement, land leveling, as well as the construction of internal and external infrastructure and supporting public facilities have all obtained the support and consent of the relevant municipal and planning departments.(13) Horizontal matching
The joint venture company has made arrangements for the following contents: 1. Quality, price, supply and other requirements for horizontal matching; 2. Main raw material requirements Quantity and source; 3. Horizontal domestic production rate plan; 4. Bonus required for technical transformation of horizontal supporting factories.
(14) Environmental Protection
Environmental protection and joint venture preparation work are carried out simultaneously. During the construction process, timely attention should be paid to solving the problems of waste water, waste gas, and waste residue. When completed, it should meet the requirements of my country's relevant environmental protection regulations.
(15) Investment estimation and bonus financing
1. Investment estimation. (1) Fixed asset investment, totaling RMB 10,000 (equivalent to RMB 10,000 in foreign exchange). (2) Working capital, estimated based on the number of days of working capital turnover, the maximum amount is RMB ? The total investment cost of the project is RMB ? Unless otherwise specified, the exchange rate used in the feasibility study is fixed at 1 US dollar = 2.1 yuan.
2. Fund raising. The main sources of bonuses include: (1) equity investment of RMB 10,000 by all parties; (2) long-term bank loans of RMB 10,000; (3) short-term bank loans of RMB 10,000; (4) internal accumulation of the joint venture company of RMB 10,000.
3. Foreign exchange balance. [Note: Joint ventures generally have more foreign exchange expenditures and less income in the early stages of a joint venture, and must implement measures to resolve the difference. Therefore, preparing a detailed foreign exchange balance sheet is often a very important task. The foreign exchange balance sheet includes two parts: income and expenditure. The income part includes the total of Chinese investment, foreign investment, product resale, borrowed foreign exchange, foreign exchange deposit interest, and others; the expenditure part includes imported machinery and equipment, joint venture engineering design fees, imported parts, repayment of foreign exchange loans and interest, and licenses And the total of consulting fees, foreign employee salaries and expenses, overseas training fees, product counter-selling fees (including transportation fees, insurance premiums, communication fees), technology transfer fees, investor profits, foreign exchange investment principal repayment and deposits, and others. Then the current year's surplus and deficit and cumulative surplus and deficit are calculated based on the total of income and expenditure.
Regarding the issue of foreign exchange shortage, if the products produced by the joint venture are urgently needed to be imported by China and the Chinese domestic market is its main sales market, the foreign exchange imbalance shall be settled by the people's government of the relevant province, autonomous region, or municipality directly under the Central Government or The competent department of the State Council shall adjust the remaining foreign exchange for settlement. If the settlement cannot be solved, the Ministry of Foreign Economic Relations and Trade in conjunction with the State Planning Commission of the People's Republic of China shall examine and approve it and then incorporate it into the plan for settlement.
(16) Financial and Economic Analysis
From the analysis of product costs, profits, asset responsibility, etc., the financial prospects of the joint venture are optimistic. After tax in normal production years The profit rate is 15%, and the average annual distributable profit is 20% of the registered capital. By analyzing the investment increase period, investment profit rate, net present value, internal profitability, profit and loss critical point and other indicators, the joint venture's The investment efficiency is ideal, and the profits gained after production is able to achieve the company's goals.
(17) Social and Economic Benefits
[Note: The analysis of social and economic benefits is to provide the basis for the state’s macro decision-making on whether to approve the joint venture. Quantitative analysis is conducted on data that may be currently available and data that can be predicted based on evidence, and qualitative analysis is conducted on data that is currently unavailable or cannot be measured. 〕
(18) Project implementation plan and progress requirements
1. Sign contracts, charters, agreements, negotiate the list of directors and the plan progress for approval;
2. The planned progress of projects inside and outside the factory;
3. The planned progress of introducing technology and imported equipment;
4. The planned progress of trial production and formal production. (All omitted)
Product planning letter sample case 3
The purpose of formulating product design is to use documents to document the personnel responsible for each work in the design process and the design progress. , required spare parts, relevant information and other issues are recorded in order to carry out and check the progress of this product according to this plan.
The preparation content requirements are as follows:
1 Introduction
1.1 Purpose of writing
Explain the purpose of writing this product design plan, and point out Intended readers.
1.2 Background description:
a. Name of the product to be designed;
b. Customers, developers, design requirements of this product, etc.;
C. Follow-up after completion of product styling and structure design.
1.3 Definition
Analyze the function, material, surface treatment, assembly method, packaging method, feasibility analysis, etc. of the product.
1.4 Reference materials
List useful reference materials, such as:
a. The approved project brief or contract for this product;< /p>
b. Other reference documents belonging to this product;
C. Documents and materials cited throughout this document, including the standards to be used. List the title, document number, publication date and publishing unit of these documents and information, and indicate the source from which these documents and information can be obtained.
2 Product Overview
2.1 Work Content
Briefly describe the main work that must be performed in the development of this product.
2.2 Main participants
Briefly describe the main personnel involved in the development of this product, including their technical level.
2.3 Products
2.3.1 Documents
List the name and key points of each document that needs to be handed over to the customer.
2.3.2 Services
List the various services that need to be provided to customers, such as accessory procurement, post-production figures and mold follow-up.
2.4 Acceptance Standards
For the above-mentioned products and services that should be handed over, explain the acceptance standards one by one or quote information.
2.5 The latest time limit for product completion
2.6 Approvers and approval dates of this plan
3 Implementation plan
3.1 Work tasks Division and personnel division
For all the work that needs to be completed in product design, from feasibility analysis, design, hand-made, and testing, including document preparation, approval, printing, and distribution, according to the level Break it down and identify who is responsible for each task and who will be involved.
3.2 Interface personnel
Describe the personnel responsible for interface work and their responsibilities, including:
a. Personnel responsible for the interface between this product and customers;
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b. Responsible for the interface between this product and the various management agencies of the unit, such as the contract planning management department, financial department, quality management department, etc.;
c. Responsible for the interface between this product and each sub-contract Responsible for the interface personnel of the unit, etc.
3.3 Progress
For feasibility analysis, design and other work, give the scheduled start date, completion date and required resources for each task, and specify the time for completion of each task Sequence and landmark events (so-called "milestones") that characterize the completion of each work task.
3.4 Budget
List the labor required for the product design (including the number and time of personnel) and the budget of funds (including office expenses, travel expenses, machine time expenses, Data fees, rental of communication equipment and special equipment, etc.) and sources.
3.5 Key Issues
List the key issues, technical difficulties and risks that can affect the success or failure of the entire project, and point out the impact of these issues on the project.
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