It just so happens that this year's work has changed,
focusing on the development of the health and wellness field and business upgrading. There is this opportunity to be able to view and learn more about health-related knowledge. In the morning in the process of answering the question, found that many of the current operators of Chinese medicine health services friends or ideas want to engage in the field of friends are more concerned about the choice of what kind of project to operate. Words reveal helplessness and confusion. In fact, it is quiet to sort out some of this problem is not so difficult to get an answer. Today to share with you my personal insights on the selection of projects and brands of TCM health center.
First: business direction
Today is the window of time for the explosion of the health industry. The problem of aging is becoming more and more serious. To solve the hundreds of millions of elderly health care conditioning problem of market demand gap is particularly large. Choose Chinese medicine health center is considered to choose the right direction ！！！！ That talk back to the theme, that is, the direction has been selected. The first thing you need to do is to get your hands on a new one, and you'll be able to do that.
If you yourself is the health field practitioners, and have a skill, then you can consider a shorter path, in their own expertise on the basis of the construction of your health and wellness service content. If you are an industry novice who is merely optimistic about the opportunity to start a business in the field of large health services, then you need to try to choose a program that is mature and easy to operate, and is not particularly dependent on skilled professionals.
With the business direction essentially also have a relatively clear location to open a store, in the community around the community store, that guarantees a stable stock of guests, but also relatively affordable operating costs. And the community store will be the most competitive presence in the future of big health services. Open a delicate big health service community store, serving community residents within three kilometers. Enough to earn their own pot of money. As long as you choose a good project and operate with care. Think and act with long-termism. The result will not be wrong.
Second: find their first heart in the immediate direction
How to find a suitable business project or brand in the field of Chinese medicine and health care? The next step is to see how to choose a suitable Chinese medicine health care business project in this orientation of Chinese medicine health care center. Try to ask you, do Chinese medicine health care business core competitiveness is what? Price? Location? Environment? Brand? Effect?
If we go back to the beginning! Do great health and wellness business, the original intention is to help many patients and guests in need of problem solving. And then along the way reasonable profit to earn a deserved income. If it is the guests' conditioning results and satisfaction as the first standard and code of conduct, then the scope of choice is further precise and narrowed. What is your starting point? Beginnings matter, a lot ！！！！
Speaking of here nagging a few words, a lot of times we often to see some companies will mention the vision mission values. When you see these, quite a lot of probability will feel that this is related to my P thing, or feel that this is a bunch of metaphysical does not land the text and their own. In fact, if the vision and mission values are truly analyzed and designed with care, the significance and value of its existence is very, very important. Do not extend the discussion here. Only to say a little more grounded, the initial heart (values) initial heart to some extent can be a short version of the primary version of the values, the same will guide our future actions and decisions. The place to talk about the initial heart, is our theme is to talk about Chinese medicine health center, that is, with health-related is not a simple small business, which must be raised to the moral level to discuss. There is the highest point. Then assume that the following topics and analysis are standing in the subject's original intention is to open a can really solve and help guests to improve and solve health problems. This original intention (values) based on the analysis.
Third: in the direction and the original intention to continue to look for
Assuming that the above two points are valid, then what we have to do at the moment is to find a health field in the field of health can be fundamentally effective, can help guests to solve certain health problems of the good Chinese medicine health care business project. The scope of choice will have a clearer determination criteria!
A: around the initial choice: no effect of resolutely do not choose, the effect is not obvious do not choose, treat the symptoms but not the root cause of the prudent choice.
B: the range of experience on the choice: non-Chinese medicine health care projects do not choose. That is, the mention of Chinese medicine, then we first ruled out other classes or beauty industry products, not in the scope of our choice.
C: the operator's position on the choice: not profitable not selected, overly dependent on personnel, there are obvious bottlenecks in human efficiency and service efficiency not selected.
Is the thinking clearer at the moment!!!!
Looking for a good project in the field of Chinese medicine health and wellness, really able to solve the guests' health problems, and human efficiency and service costs are controllable, profitable, and able to operate for a long time, is our core goal.
So we look at the last two years of relatively popular Chinese medicine health care class business project which. Nature will no longer be headless order.
Fourth: think differently, insight. Don't be self-centered!
Standing in the position of the guest to reflect on the service, what is what he (she) wants most! If it is to the operator's preconceived ideas to analyze, often inseparable from the cost and profit, here is not to say that the cost and profit is not important, but the need to be more objective and rational to analyze the matter. Here is not to say that costs and profits are not important. There is no need to take it out of context.
What is the demand for potential guests
A: general demand, wash a foot, press a mo, put a loose, soothe a mood. This kind of service can be found everywhere in the street, so it is directly excluded.
B: the strong just need and unbearable demand, back pain, rheumatism, high blood pressure, high blood fat, high blood sugar, high uric acid. Liver and kidney, aging, etc..
Four high class problems: hypertension, high blood fat, high blood sugar and complications, hyperuricemia, gout and complications, obesity and so on.
Gynecological problems: dysmenorrhea, adenomyosis, uterine fibroids, ovarian cysts, infertility, chronic gynecological inflammation, women's uterine cold body, women's upper heat and lower cold syndrome.
Neck, shoulder, waist and leg problems: rheumatism, rheumatoid rheumatism, cervical spine problems, frozen shoulder, lumbar intervertebral disc herniation, chronic lumbar muscle strain, knee osteoarthritis, repeated ankle sprains and so on.
Respiratory problems: senile chronic bronchitis, bronchial asthma, chronic rhinitis, allergic rhinitis and so on.
These are the real strong immediate needs of our guests! Many of the chronic diseases of middle-aged and elderly people are even known as the immortal cancer, which has truly become the biggest problem plaguing the lives of middle-aged and elderly groups.
So there is no kind of Chinese medicine health service program can solve or partially solve such needs? If you can find it, is it that your Chinese medicine health center will operate very well?
Fifth: the direction of certainty, with the original intention, locked the precise guest groups, to find a solution to the guests of the strong immediate needs of the problem, to explore the answer
1, heavily dependent on the staff of professional skills of the service does not choose: exclude the professional massage, osteopathy, grasp the medicine prescription class services.
2, serious staff efficiency and staff mobility issues affecting the operation of the non-elected: the operation of complex, low human efficiency, high cost of personnel in the direction of personnel, personnel instability of the project is not selected.
3, too many similar products on the market, not competitive, small profits, not selected.
4, in the above 3 points above the narrowing of the scope to find the user strong immediate needs of the project.
Do a stick to the original heart, have professional ethics of the big health service industry operators.
Guests conditioning results, satisfied with the effect of word of mouth, word of mouth spread with new people, endless long business.
As the saying goes, the Tao gives birth to one, one gives birth to two, two gives birth to three, and three gives birth to all things. Master and follow the law of development of all things. The heart will be quiet, clear direction and goal on the heart belongs to, know what they want to do, do not take a detour.
In recent years, the observation of the market and many sessions of the Fair to see the exhibition experience, in recent years, the Chinese health care program is mainly concentrated in the field of massage care and heat therapy. Massage care is now popular mainly head care, ear care. Relatively speaking, these two points are not very high requirements for the store's level of technical expertise. Not more than massage massage bone such services rely heavily on professional technicians, if you yourself will be okay. If it is outside the invitation technology will exist personnel instability. Jumping ship, technician service efficiency problems. The problem is that there are business risks and bottlenecks.
Head household care and ear care: now popular head soup, ear moxibustion. All belong to the maintenance category of small projects, as the main project business I am afraid is not suitable. And general beauty service organizations will have such projects. Can not do the main positioning. The head of the soup service up process is also quite complex, long time and low unit price. Mainly these two types of maintenance programs do not have obvious substantive conditioning results, mostly to relieve symptoms, soothe the emotions, treat the symptoms but not the root cause. From the perspective of long-term business analysis. Does not have core competitiveness. That is to do health then the effect must be the first competitiveness. It is also the first principle that we choose Chinese medicine health and wellness program.
Next look at the heat therapy project:
The heat therapy class is optimistic, originating from the temperature determines the human body's old age and death a book. Many people's body temperature has not reached the normal body temperature of 36.5 ℃, even young children's body temperature is falling, the decline in body temperature directly triggered by related diseases and sub-health state. Body temperature drops 1 ℃ human immunity will be reduced by 30%. Body temperature drop 1 ℃, human immunity will be reduced by 30%.
Recommended to interested friends to buy to see. There is also some help for running a big health program. It is also rewarding to watch it yourself at home.
A lot of examples have proved that: body temperature rise, cancer, depression, heart disease symptoms have been significantly reduced, raise the body temperature is making more and more people get healthy.
Feet are the second heart of the human body, all organs in the feet have the corresponding reflex zones, once the feet are uncomfortable or cold, will affect the health of the whole body, if long-term neglect of the feet of the health care, the body will not be able to maintain the correct posture, lumbago, fatigue, and other symptoms, but also because of the poor blood circulation, triggered by such as high blood pressure, heart disease and other common diseases. Therefore, "warm body" first to "warm feet".
Cupping, moxibustion, foot bath, smoked bath, wrapped in medicine. All are heat therapy services. Next to help you analyze the different heat therapy projects one by one.
Cupping class physiotherapy, such as XX fire therapy, relatively speaking, high awareness, customers are also familiar with, but because of the industry in the last few years, the service safety hazards also do not recommend that we push the main. After all, the safety and stability of the operation is very important. Guest safety is more important. Most of these business projects are similar, the results and operational forms are the same. Threshold is low in competitiveness is not obvious. Also not enough suitable for long-term business.
Looking at the moxibustion category, there are traditional artificial, there are also intervened in the modern instrumentation, but the value of the inquiry itself, the equipment is only to improve the efficiency of the personnel to reduce staffing costs, increase the sense of technology in the packaging veneer. The essence of moxibustion itself is still the composition of the medicine. Look at the current market of moxibustion products. The efficacy is similar. And in the process of moxibustion on the temperature, and the effect of mastery is not obvious. Essentially is the basic heat therapy plus part of the effect of moxibustion. Because the overall threshold of the market is too many similar products and services. Introduced into the store homogenization is relatively serious. There are no specialties. The effect can be, but need to be relatively professional long-term learning to master. Some small small moxibustion stick can be introduced as a diversionary small project.
Footbath, smoky bath class smoky bath class service has effect, but belongs to the moxibustion class similar to the small project, not enough to support the operation of a store. Usually are in the foot spa or bath center as a small project implanted in it. The focus is on the efficacy of the medicine bag, the other is secondary. This kind of project belongs to the ancillary raw business project, used to open up new customers is okay.
Wrapped medicine sweat method, is very optimistic about a class of popular in recent years, Chinese medicine health care business projects. Is the moxibustion class, heat therapy class traditional heat therapy conditioning of the new upgraded way.
Wrapped in medicine sweat method to smoke bath thermotherapy sweat method combined together and the technical efficacy and apparatus of the overall innovation, the formation of a unique Chinese medicine external treatment method.
"Wrapped medicine" history
This method was first used in clinical practice since the pre-Qin Dynasty: "Bianqi Xinshu" cloud: "people in the absence of disease often moxibustion (moxibustion; the meaning of local warmth) back, although not to get to longevity, can also be guaranteed for more than a hundred years of life carry on". Moxibustion back to prevent disease, prolong life, in our country has thousands of years of history. The Yellow Emperor's Classic of Internal Medicine recorded: "wind sweat, moxibustion Yixi points", said the health care method of warming acupuncture points with drugs.
Before the Yellow Emperor's Classic of Internal Medicine put forward the external treatment method is from Changsha Mawangdui No. 3 tomb excavated in the "fifty-two disease prescription", the book records 283 medical prescription, Chinese medicine, external treatment of 137 square, involving internal and external gynecology, children, five senses and so on, including moxibustion, hot compresses, fumigation, medicinal baths, such as compresses, a variety of forms of external treatment, rich in content.
The theoretical basis of the medicine sweating method is "hot treatment of cold evidence, driving cold and replenishment of yang" "Huang Di Nei Jing": "all diseases are lost in a yuan yang qi" yang qi is the driving force of the body's metabolism and physiological functions, is the human body's reproduction, growth, development, aging and death of the determinants. It is the determining factor of human reproduction, growth, development, aging and death. The "drive cold poison, make up the yang qi, adjust the Ying and Wei, flat yin and yang" is the decision of the deficiency of cold and wet disease caused by the body to solve the fundamental!
Wrapped in sweat method from the first of the eight methods of traditional Chinese medicine sweat method, meridian, acupuncture points, heat therapy, micro-sweating and other clinical positioning in the inheritance of the ancient prescription on the basis of the combination of modern chronic illnesses onset characteristics and individuality of the body, after many years of research and development and clinical validation, the formation of a dialectical adjustment of the eight patented formula Jiuwu Fumigation San, will be the three high square, the cold and damp square, the bone disease square, the decline of the square, the liver square, the kidney square, the gout square, Qi and blood formula is precisely applied in the clinic to benefit all patients. Because each formula is made up of 95 herbs, it is often called the Nine to Five Medicine.
With the remarkable efficacy of the eight prescription packages, but also the sweat method of conditioning equipment and instruments, that is, the far line outside the light wave antigenic heat repair cabin. The medicine package will be stir-fried and heated, wrapped in the back of the conditioning people, lying in the conditioning cabin. This pod is heated in segments. Then after the core of the sweat method, sweating, sweat control, temperature control, sweat collection and a series of technical operations to form a complete wrap medicine sweat method of conditioning.
The combination of Medicine + Sweat + Light Wave Thermal Therapy constitutes the complete Medicine and Sweat Method. The medicine sweat method is a perfect solution to the user's immediate and overwhelming needs, such as back pain, rheumatism, high blood pressure, high blood fat, high blood sugar, high uric acid, liver and kidney pain, aging, etc.
The medicine sweat method is a perfect solution to the user's immediate and overwhelming needs. Liver and kidney, aging, etc. Through dialectical prescription, one person, one party conditioning. Can have a significant conditioning effect. The advantages of Chinese medicine health and wellness programs are very obvious at the moment. Very recommendable. Wrapped sweat method has undergone nearly 20 years of development and innovation, now has been very mature, all kinds of conditioning cases have been very much. Gradually formed the current health museum, beauty industry business upgrade preferred introduction of the project.
Returning to the foot bath mentioned above, in the case of good foot care medicine bath is also very effective, and the reason why the recommended wrapping medicine sweating program is an important reason, is to wrap the medicine after sweating method of conditioning after the medicine is still quite a lot of retention, we can collect the medicine boiled into a foot bath medicine soup. Guests can pack the medicine to go home and boil their own to share with their families, but also can be used as a very good customer attraction program in the store, for the operation of the help.
For example, in the community store, the design of the foot bath experience card, that is, you can go to the store for free to experience a time, can also be 10 yuan 3 times, or for the handling of the monthly card. Wrapped medicine boiled foot bath medicinal soup effect is much better than many of the foot bath packets on the market, are the real thing. Used well will be very good to play its residual value, to create more possibilities for store operations, to provide more health care for our guests.
A wrap medicine sweating method, realize the expansion of customers, retain customers, the guests of the conditioning of the substantial results, naturally will take the initiative to help us do publicity and sharing, for the health of the sharing must be from its heart, altruistic, first of all, it will be his family, friends, friends of friends. Gradually form the word of mouth to expand the spread. As long as the heart to do the service, with the results. The operation of the store is alive and well. This is also to do as a big health service practitioners basic initial heart.
Naturally, the popularity of a health category and hot, will inevitably also drive a large number of followers and imitators into the game. If you want to choose to do business with the medicine and sweating program, you need to analyze carefully and find the source brand of the medicine and sweating program in order to have the effect and business guarantee. The first thing that you need to do is to compare and contrast the different types of products!