Taking advantage of the situation , clear way, excellent technique
Taking advantage of the situation: take responsibility, Liu Hanyuan said: "DQ (responsibility quotient) is not high, the other 'quotient' is high, the enterprise is difficult to be stronger and bigger. Do big."
Mingdao: profit is hidden in the details, each link is divided into more detailed, each detail is striving to produce 100% utility, invariably one by one to catch the profit point out.
Excellent technique: building a culture of honesty and integrity. The system is not omnipotent, the human spirit and thoughts can not be directly constrained by the system. Employees from the heart of things, can only use culture to influence.
Tongwei Group Chairman Liu Hanyuan started out in the low-margin feed and farming industry, and then crossed the border to build Tongwei into a global photovoltaic giant - Tongwei has a vertically integrated photovoltaic enterprise from the upstream production of high-purity crystalline silicon, the production of high-efficiency solar cells in the middle reaches of the production to the terminal of photovoltaic power plant construction and operation. Tongwei has a vertically integrated PV enterprise from upstream high-purity crystalline silicon production, midstream high-efficiency solar cell production to terminal PV power plant construction and operation. Tongwei Group is now a large-scale multinational corporation with agriculture and new energy as its two main businesses and rapid development in chemical industry and other industries, and is a national key leading enterprise in agricultural industrialization. Liu Hanyuan summarized his approach to business as "taking advantage of the situation, understanding the road, excellent technology".
Running a business is about taking advantage of the situation, understanding the way, and optimizing the technique.
Tong Wei business is to continue to take advantage of the situation, the road, excellent technology, in action always adhere to the potential, the road, technology, "a center, two basic points".
1. Tong Wei's potential: gathering gas does not leak gas, plus gas does not release gas (a center); marketing momentum to create gas and internal and external gas together (two basic points).
How to gather gas, how to create momentum? In addition to shutting the door to self-examination and criticism, outside everyone has to build momentum to create gas.
The main columns of the central 7 sets of sponsorship in 2013 are all wrapped up by Tong Wei; for the "China Fisheries News" and other newspapers, Tong Wei is an important support, cooperation platform in 2013 and 2014, because the government wants to do things that we fully promote, we are doing what the government wants to do, and do what the industry **** the same concern. Such an authoritative, comprehensive coverage is not the same, which is to create momentum and gather gas.
Any company to seize the focus of the gas, the gathering point to take advantage of the momentum while the gas. Concentrate on a good fight, and continue to fight, small companies to grasp more than one point, medium-sized companies to grasp two or three points, large companies to grasp five points, not allowed to be more, and really focus our gas in that place, so that place to ignite, a prairie fire, this is what we want to do. We are trying to create a momentum to create gas, gather momentum to gather gas, internal and external combination, join hands with the gas.
2. The Way of Tong Wei: customer efficiency is the way of all earthly business (a center); a cost reduction, two raise value (two basic points).
Increase efficiency for customers, reflecting the real way. in aquatic, feed, marketing, we feel the mouth of the heart, behind closed doors to speak for themselves; heart to heart, open the door and our dealers and users say, all of this is to see the sky, to see the ground, to stand up to a variety of difficult and confusing test.
One cost reduction, two value.
Society The common phenomenon is to reduce the quality to realize the cost reduction, Tong Wei from myself, our company's strategic thinking, the direction of the road, the method, the path of thinking to mention the value of this perspective. Because there is no distinction in the product, the general enterprise only price competition, you can lower a penny, others can lower two pennies, the last must be the value of the chain to the minimum, to everyone basically can not survive, so to pursue the quality of food safety premium ability, brand premium ability.
3. The art of Tong Wei: the principle of two or eight, simple first (a center); one is standardized, two is focused (two basic points).
The twenty-eight principle, simplicity first. At the same time, always believe that a part of the user should not be your customers, some for, some not for, for your target audience continue to expand your team.
One standardized, two focused. Many places as long as there is a standard, the standard agreement when it becomes a logical relationship, the efficiency will be very high, material waste is very little, in this case, if a piece of equipment is formed with the full standardization of equipment, the production and manufacturing cost of this piece of equipment is the lowest. Then society From the perspective of saving and reducing waste, the more standardized manufacturing and services are, the easier they are to replicate, the more clear the modules are relative, the easier they are to replicate, and the more focused everything is, the better.
Corporate responsibility is the social capital of a company's sustainable operation, and it is an effective way for companies to gain social recognition.
Liu Hanyuan said: "DQ (responsibility quotient) is not high, other 'quotient' is high, the enterprise is difficult to be stronger and bigger." It can be seen that responsibility is the inherent connotation of all enterprises, is the embodiment of the value and significance of the enterprise itself.
Responsibility is the "foot in the door", or, in other words, is that you are exhausted 99 kilometers, to reach the destination of the "last 1 kilometer".
"The steady development of Tongwei for more than 30 years is inseparable from our corporate culture rich in responsibility. Therefore, any enterprise, according to the law, according to the law of business, pay taxes, solve the employment, do a good job of their own products, service their own users, for the whole society to create and increase the wealth, it has undertaken the most important, the most core, the most fundamental responsibility in the enterprise for the community to provide good products and services and profits at the same time, do not forget to give back to the community, so that the value of the realm of the enterprise will be more for the future development of storage Such a value state will accumulate more energy and advantages for the future development of the enterprise, is the moral consciousness of modern enterprises and cultural awakening, but also the necessary conditions for the existence of the enterprise and the development of the internal requirements, don't take it as an additional burden.
An enterprise to donate more directly to society, and their own expansion of the production and operation of the enterprise, the two in essence is in fact the same, are in different forms for the community to make contributions. Enterprises, entrepreneurs, the original task is to do a good job, bigger and stronger enterprises, to promote social and economic development, promote the progress of the industry, etc., which is the enterprise to contribute to the community, but also entrepreneurs the best sense of social responsibility embodied.
The requirement for details, that is, "profit is hidden in the details" of the requirements of each link are divided into finer details, each detail strives to produce 100% of the utility, invariably, one by one, the point of profit grabbed out
Only by maximizing every detail will we have the best overall. Its deeper meaning is that "profit is hidden in the details", the local details to the extreme. By doing a finer, more prominent job than your peers, you can achieve a higher profit margin than your peers.
Technology leadership, cost leadership, scale leadership, costs below the industry average, is an essential competitive ability of the enterprise. Each link is divided into more detailed, every detail is to strive for 100% of the utility, invariably one by one to catch the profit point out, this time to get "beyond the industry average profit in the part of the profit".
The system is not omnipotent, the human spirit and thought can not be directly constrained by the system. What comes from the heart of employees can only be influenced by culture.
The system is not omnipotent, the human spirit and thought can not be directly with the system to constraints. What comes from the heart of the employee can only be influenced by culture. Tong Wei in the organization of ideas and spirit, is a precipitated in the history of corporate development, known and widely recognized by employees, subtle as their own code of conduct - "sincerity, faith, righteousness, a".
First, "Sincerity", at all times sincere, sincere treatment.
Why did farmers line up for seven days and seven nights to buy feed from Tongwei during the 10-year period from 1985-1994? Why is there always a lot of traffic in the company? It is because we are sincere, we have never cheated our customers, but we have always done everything we can to benefit our customers, to make them as profitable as possible, and to win their trust.
The second is the "letter", "people" "words" for the letter, said the words to do.
On the other hand, the company has a lot of people who are interested in the company's products and services. Because the market economy is a credit economy, the basic conditions for the establishment of the market is between people, enterprises and customers strictly abide by the contractual relationship. Once an agreement has been reached between the two sides to comply with the credit, the completion of the agreement, including the work of the words said, the user commitment to the matter, must be seriously to implement.
Three is "positive", legitimate and legal business.
Legitimate and legitimate" is the fundamental guarantee of the healthy development of the enterprise itself, but also a high degree of recognition of the employee's own business, so as to control and restrain their own behavior, hard work, a prerequisite. There is no "original sin" in the process of primitive accumulation, which is the cultural expression of "righteousness".
Fourth is "one", everything is first-class.
Tongwei is always striving for excellence, and excellence and excellence are always with the enterprise. First-class management, first-class talent, first-class technology, first-class products, in order to have a first-class excellent company, this is the Tong Wei pursuit of "one".
Obviously, "integrity is one" is the product of the heart, which is fully in line with Wang Yangming's idea of "the heart is the reason" - the human heart is the reason of heaven. We have a safe and secure long-term development here, and the heart will have a sense of fulfillment, which will become the core advantage of the development of Tongwei.
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