Question 2: Many people follow the exhibition to sell some dry goods and so on, ask them to follow the exhibition of which exhibition, agri-food exhibitions
Question 3: What promotions to attract people 1, consumer-centered promotions
2, business and organization-centered promotions
Question 3: What promotions to attract people?
2, business and organization-centered promotion
Promotion is based on the distribution of marketing activities. Its mission is to cooperate with the distribution channel, the use of some special means to vigorously promote product sales. Its content includes the promotional mix, personnel marketing, advertising, business promotion and public **** relations.
Personnel marketing is through the salesman or salesman to meet directly with consumers, to convey information to them, the introduction of goods and services knowledge, consumer attention and interest, in order to promote consumer purchases. This kind of promotion, the transmission of information is accurate, targeted, timely and accurate feedback, its shortcomings are subject to the number of personnel, professionals, and higher cost constraints. Personnel promotion also includes inviting and hiring relevant experts, consultants to consumers to carry out publicity and sales activities, the objective also includes consumers to introduce each other and the exchange of information caused by the purchase phenomenon. In addition to personnel promotion, there are advertising, business promotion and public **** relations and other indirect means of promotion. Among them, advertising is the use of newspapers, magazines, radio, television and other media objects to convey information to consumers, it is not subject to time and space constraints, but also does not require much manpower, can make up for the manpower of promotional personnel, the limitations of the scope of activities. Business promotion is through a series of measures *** consumer's desire to buy and purchase behavior, such as giving samples, price concessions, incentives for sales, cheap packaging and so on. Public *** relationship is through public relations personnel to make friends, establish corporate reputation, mediate between the enterprise and consumer relations, active lobbying customers to achieve promotional purposes.
Enterprise promotional activities are organized, planned, purposeful overall behavior, not isolated, fragmented around, but a variety of promotional tools combined into a complete system, complement each other to use, strengthen the effect, at the same time, different companies based on different market conditions can be appropriate to choose, with each other with promotional tools to promote.
Sales promotion skills are: how to arrange sales plans and distribution of sales time, how to maintain the relationship with the original customer, how to find and discover potential customers, how to put the enterprise's products are said to be for the benefit of customers, how to write a good sales letter and memo, how to end a sale and get new orders, how to analyze the customer's purchasing power, how to cope with and deal with the work of sales How to analyze the customer's buying motivation, how to cope with and deal with the difficulties encountered in the sales work, how to collect the customer's views and competitors' intelligence, how to use sales tools and equipment, how to pay attention to personal demeanor. And good at understanding the user's difficulties; good at choosing the right time for full business negotiations; good at approaching and persuading the user to obtain the user's trust; dare to break through the price barriers, timely offer and so on.
There are many specific promotional methods, but in general can be divided into two parts.
1, consumer-centered promotions
Editorial
(1) the cost of coupons
Coupons are commercial units along with the advertisement or product packaging sent to the customer a kind of marked price vouchers, but its value can only be realized in the cost of coupons responsible for the designated stores. Usually, customers can get a few percent discount on the price of a purchase with a voucher, but there is another type of voucher that can be exchanged for money after making a purchase with a voucher, and the percentage of discount is even greater. At the beginning of the 1990s, some stores in Beijing began to use coupons, but on a much smaller scale than in stores in the United States. Beijing Saitei Shopping Center has issued a series of coupons for clothing, food, and supplies, with coupon discounts of 20 yuan, 10 yuan, and 20 yuan, respectively.
(2) Additional transactions
Additional transactions are short-term price reductions that involve giving customers a certain amount of free merchandise of the same type in a transaction. The common business language for this method is buy a few, get a few free. Add-on deals are also widely used by fast food restaurants, such as Pizza Hut Bakery in Beijing, where customers can get different free drinks depending on the amount of food they eat if they eat during the quieter hours of the store.
(3) Discounts
Discounts are discounts on the price of goods when they are sold, and the range of discounts generally ranges from 5% to 50%, with either too large or too small a range causing customers to doubt the authenticity of the promotion. The sign of the discount can be announced outside the store, can also be marked in the discounted goods on display.
(4) Rebates
Rebates to consumers are not realized immediately after the purchase of goods, but require certain steps to complete. Usually the rebate ...... >>
Question 4: What kind of way can attract people in the exhibition Find a good builder, for example, you chose to do the design and construction of the booth for you at the Bijia Exhibition, then the color feeling in the design will give the visit or the customer to bring visual enjoyment, which of course attracts customers
Hope to adopt
Question 5: How can we make the exhibition more attractive to the customers? Yesterday to participate in the exhibition, how can we attract people to pay attention to our products? Enterprises to participate in the exhibition of the introductory experience to share the benefits of participation in exhibitions Exhibitions provide a good communication platform for enterprises, you can better publicize the product, and face-to-face communication with customers, to sign more orders and determine the intention of the customer, but also to understand the other products in the same industry. Do a good job in preparation for the exhibition, so that the booth a hit, publicity way out of the ordinary, especially the products on display have a high technological content or greater differences, will win a lot of market for the company. Propaganda methods I. Technical seminars. Part of the exhibition also held during the same period of technical lectures and seminars, exhibitors can also be requested during the rise of one or more lectures. This is to all walks of life visitors recommend new products and new services in a good form, these participants come prepared, not ordinary listeners, but professionals, which is a good opportunity for you to develop users. Usually, for a set fee, the conference organizer provides the meeting room and basic conference equipment. Specialized conference equipment can be rented in advance or even on a temporary basis. Second, hold activities. In order to attract visitors, exhibitors can hold small activities in their booths, such as small product seminars, technical lectures, prize-winning activities, sending small souvenirs, novel cultural performances. In short, the best publicity effect should be achieved within the limited time, space and financial budget. The equipment needed for these activities, including the above meetings, technical lectures need equipment, such as audio and video equipment, large screen TV, TV wall, audio, stage lighting, TV, VCR, VCD, DVD and so on. Third, the venue publicity. In addition to the journal publicity, the organizers of the conference and exhibition halls also provide indoor and outdoor venue advertising, including banners, banners, flags, balloons and so on. Familiar with the exhibition hall venue, experienced exhibitors exhibition planners will be the earliest choice to rent a favorable location. Fourth, advertising and publicity. Advertising plays a major role in the whole exhibition process, exhibitors should be in the exhibition before the industry's professional magazines and exhibitions published advertisements and special reports on their products. It is better to send professional magazines with color pages of their products to the current and potential customers in advance, and attach a letter to remind customers that these products will be displayed at the exhibition, and at the same time, present the exhibition venue coupons or VIP cards, with their own booth number, so that businessmen feel honored to visit the exhibition. Webpage publicity. Exhibitors can also make their own publicity web page before the exhibition to publicize and make links on the Internet, to improve the visibility of their products, and discuss technical problems with their customers on the Internet, and meet during the exhibition talks. Sixth, booth decoration. Booth decoration general professional decoration company will be designed for you to reasonable, if you want to attract the audience, then must be in the booth layout up and down a bit of effort, especially standard booths are not as conspicuous as special booths, often designed in a unique style of the booth is more appealing to the people, you can do some adjustments in the color and decorative aspects.
Seven, publicity materials. Do a good job of corporate promotional materials, packaging and publicity of their own products and enterprises. No matter how many gimmicks used in the exhibition, an introduction to the information is still essential, which is always the fundamental means for customers to understand the enterprise. However, many enterprises have not paid enough attention to the information. Casually strolling in the exhibition, you can quickly get all kinds of corporate profiles and promotional materials in your hands. How to stand out in these materials, highlight the advantages of the enterprise and impress customers? The most convenient way is to seek the help of professional design organizations, such as the blue ant advertising design team has many years of experience in customizing exhibition promotional materials for enterprises, in this kind of design team's professional advice, the enterprise with the collation of a comprehensive corporate information, and then carefully packaged by the blue ant advertising design team to show the most effective visual effect.
Eight, advertising slogan. A customer walks through the front of the booth, his eyes stay in the booth time is only 3 seconds, what can he see in 3 seconds? 2 sentences or more words basically can not remember, so in the battle of the advertisement language, first of all, we should grasp the word "fine". Many companies will be dense introduction posted on the wall, always think that the effect is also good. In fact, it is enough to write a slogan to attract customers over, and the rest is a detailed explanation of people to people. Exhibiting process I. Once an enterprise decides to exhibit, it should contact the organizer of the exhibition as soon as possible and ask for the "Exhibitor's Guide", which should include the exhibition introduction information, application form for participation, participation fees, related services, exhibition halls and booths, exhibitors' manuals, etc. The enterprise should fill in the participation form carefully and hand it over to the organizer. Enterprises should fill in the exhibition form carefully and pay the relevant fees. Second, the organizer of the exhibition receives the enterprise's booth ...... >>
Question 6: What products can be sold at the exhibition organized by individuals to earn money Tea
Question 7: How to carry out marketing activities during the exhibition more attractive? You are asking a seemingly simple, but in essence a very complex issue.
There is no way to answer this question simply from the point of view of "what activities". The phrase "the problem is not the product, it's the campaign" is inappropriate, why?
Because, imagine you are a customer who intends to buy furniture, you go to participate in a furniture exhibition, you walk into a showroom, a look at the furniture inside can not trigger your interest, but they play the discount is very large, the gift is also good, this time, you will buy?
Furniture is different from other commodities, it is not like a cell phone, bought one today, tomorrow do not like to change one, furniture is a durable commodity, so consumers are usually quite cautious when buying, so only in the product is recognized under the premise that the promotional activities can really play a role.
For you, the booth design, beautiful promoters, large posters, etc. at the show, just to attract customers' attention to the first step, how to attention into interest, how to interest into desire, how to desire to turn into a deal, that's what you need to think about, only to think about these, and then go in each link to design some of the corresponding activities to promote the potential customers to move forward, that's what you need to think about. Potential customers to move forward, that is the way.
Finally, some specific suggestions: 1, must be clear about their own brand with other brands of differentiation advantage is what? 2, must be clear about their own brand is mainly aimed at which category of consumers? 3, must be clear about the characteristics of such consumers, and come to the exhibition is most concerned about what? Only in this way, can we design a really effective promotional activities (can be: limited time discount, on-site spike, on-site group purchase, lucky draw gifts, interactive game promotions, cross-selling gifts, etc.).
I hope this helps.
Question eight: How to do a good job in the exhibition sales, selling things As long as there are people in front of you, may be your customers, so you have to move your mouth, call him into your exhibition booth to see your products, you are introducing him to your products ah, that is, thick skin, not afraid of rejection, is a person shouted to come to see your things, active point, do not take the initiative, I'm going to get you killed, heh
Question nine: How to make their booths in the exhibition to attract more people in the professional exhibition how the booth design to attract the audience this issue is the most important. Because in the end, the booth design is only a means, its main purpose is to highlight the product, how to publicize the product without traces at the same time, but also to give the audience a good impression, and the audience so that the company has an interest in and a good feeling, and then want to go further in the bulk of the purchase or sign a contract of supply, is the booth design should be accomplished by the mission. Of course, it is not easy to achieve this purpose.
Excellent booth design models for foreign exhibitions
What kind of booth design is the audience's favorite in foreign exhibitions? First of all, let's take a few examples of failure:
1. Many booth designers copy the successful foreign models, only focusing on the display form, not focusing on the display content, of course, the final effect is naturally less than ideal.
2. Through the lighting, shape, color and other visual effects to highlight the three-dimensional sense of the booth, the appearance of the requirements reached, but the exhibits and the booth is not coordinated, the feeling is also strange, which concluded that the booth design emphasis on displaying the effect of the exhibits, any one of a kind of form of booth, as long as the exhibits are ignored, the overall effect of the exhibitors will certainly be weakened by half. Because essentially, the art of display, with other art or not, it is a very strong purpose, short cycle of a kind of art, need in the shortest time, the fastest to achieve the purpose.
3. Auxiliary props do not match the theme of the booth. There is a bathroom equipment booth, in the booth door put two lovely robot modeling to solicit customers, customers see the robot novelty lovely, into the booth, after the discovery of the sale of products and robots irrelevant, suddenly lost interest. In the end, the exhibitors did not spend less money, few results. Such things happen, summarize the reasons, is because the booth in the initial design, too much attention to the outside, but ignored the exhibits themselves.
What kind of booth design is the audience's favorite in foreign exhibitions? Summary of experience:
What kind of booth design audience favorite, first of all, the main body of the decoration style is distinctive, the design style is fashionable and sophisticated, the most critical point is that, pay attention to the viewer, from the viewer's point of view, cater to the viewer's psychology, to let the viewer have a kind of respect for the experience of the sense.
Second, refine the product, the product from the function, shape, color classification, divided into different product display area, create momentum, make the booth more attractive.
Finally, we should focus on strengthening the interactivity of the booth, set up a product experience area, so that the audience can experience the product.
The above is what kind of booth design in foreign exhibitions is the audience's favorite content, you want to know more about the content of foreign booth design, you can continue to pay attention to our website.
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Question 10: How to attract customers at the exhibition? Choosing the location of the booth Choosing the right venue is an important part of the exhibition program. The first thing you need to consider is the way the crowd flows, understand the direction of movement of the crowd throughout the exhibition venue, and then select booths accordingly. For example, the highest flow of people is usually near entrances and exits, restrooms, lounges and eating areas, while columns and loading zones in the exhibition halls have the potential to impede the flow of people. If their booth is located next door to a competitor, exhibitors should utilize their booth effectively to showcase their products in favor of the competitor. If you are going to use elevated items such as hanging signs, high shelves or covers during the exhibition, you should choose a location with sufficient height to avoid affecting visibility. In addition, group companies or enterprises can also participate in the exhibition in a group, one can make a big noise and expand the influence; secondly, it can also open a special hall in the exhibition hall to show the brand. The training of exhibition personnel usually focuses on the exhibition personnel to provide exhibitors with information on the material, but ignored the real purpose of the enterprise exhibition, the manuals, giveaways and samples placed on the table to let visitors automatically take away after leaving, which not only can not effectively understand the customer and market information, but also non-exhibition purposes. They often miss some important information due to the lack of questioning skills. To avoid this problem, we need to carry out training and preparation work before the exhibition. It is very important that the exhibition staff should be willing to talk to strangers and understand their needs, and will send out the pre-prepared corporate prints or exquisite gifts to potential customers at the right time to achieve the ultimate goal of marketing. Pictures and company brochures will allow visitors to further understand product information beyond the products on display. In addition, exhibitors can also provide video tapes, models, product display business cards (clearly listing telephone numbers, Web sites, faxes, mailing address and other information) at the venue to expand the promotional effect. Most exhibitions provide exhibitors with ceiling spotlights or prepare their own portable lighting systems. According to industry surveys, lighting can effectively increase the awareness of exhibits by 30% to 50%. Also, use a small number of large display images to create a strong visual effect. Pictures that are too dense or too small are not easy to read and limit the use of promotional text. Be sure to start placing pictures above the line of sight and use bold, eye-catching colors, avoiding neutral colors that blend easily into the background, so that the booth will stand out from a distance. In addition, while exhibitors rely on large-scale venues in the traditional way, it is important to emphasize innovative designs to attract visitors. It is important to choose the right display items and products according to the size of the booth to avoid overcrowding or emptiness. Advertising and publicity before the exhibition plays an important role in the whole exhibition process. Professional exhibition management companies believe that exhibitors should publish at least one or more advertisement reports in professional magazines three months before the exhibition, and then send a copy of the report to the current and potential customer groups with information to remind the customers that the product will be exhibited in the exhibition, and at the same time, it can also be attached with a gift provided by the organizer of the exhibition, which is printed with a copy of the exhibition company's advertisement. At the same time, you can also attach the exhibition organizer to provide, printed with the name of the exhibiting company and booth number of the exhibition VIP card. At the same time, more and more exhibitions and their sponsoring partners are providing links to exhibitors' websites, so that exhibitors can use them to increase the visibility of their companies and their websites, or to make prior arrangements for business negotiations during the exhibition. Exhibitors can also post pictures or themes of their products or even more detailed product information on their web pages to enhance the recognition of the exhibition site. Popular Searches: bamboo shoots tea seafood abalone shark fins edible mushrooms fungus dried seafood seasonings food additives