How to layout the private domain live from 0-1 in oral institutions?

We all know that the new coronavirus is easy to spread through the respiratory droplets, the mouth and nose is a very important part of the protection, and oral health care institutions due to the special nature of its treatment space and equipment, has a greater risk of infection, resulting in the epidemic period oral clinics face a large area of suspension of the oral health care industry survival environment is becoming more and more serious. In this regard, more and more medical institutions have begun to try online customer service, and live broadcasting as a popular marketing method, more and more organizations choose to enter the game. In this issue, we will focus on the oral health care industry, to explore how to enter the private domain from 0 to 1 live. First, choose the platform. According to the stage of their own organization and the characteristics of the live platform to choose the right platform. Here we recommend Nuoyun live, Nuoyun live is committed to providing professional services for dental institutions, live video to build the brand's private operation window, and then lead to the private domain to provide users with goods and knowledge services to help dental institutions to seize the market, to achieve a larger scale of cash. Second, to determine the theme of the live broadcast. Before doing live broadcasts need to develop a live planning script to avoid problems such as forgetting during the live broadcast, to ensure that live broadcasts are carried out in an orderly manner. The script needs to include the goal of the live broadcast, the theme, interactive issues, benefits and so on. For medical institutions, you can carry out a popular science series of live broadcasts based on medical knowledge and common customer problems, or you can choose specific days such as holidays to carry out live events and introduce medical products. Third, pre-publicity. Institutions should be based on the content of the live theme to produce and design promotional copy, prepare promotional posters, in the design of the poster QR code, there are two ways, the first can be directly guided to pay attention to the appointment of the live; the second is to guide to join the community, the first warm-up interactions within the community, thus leading to the appointment of the live. Fourth, test rehearsal. The purpose of the rehearsal is to familiarize with the script and the live process, improve the smoothness of the live broadcast and reduce the error rate of the live broadcast. The focus of the rehearsal is mainly on some important aspects of the test, such as whether the product shelves in a timely manner, to confirm the preferential policies. Through the rehearsal timely review, the problems appearing in the rehearsal timely adjustments, in order to avoid the formal live broadcast. Fifth, the opening of the broadcast warm-up. In the first few minutes of the live broadcast warm-up, through interactive chat lottery and other forms of ice-breaking, quickly draw the distance between the anchor and the audience. Sixth, the process of retention. Only speak well live content can better retain traffic and attract more traffic. In this regard, you need to do a good job in several aspects of preparation: ① live theme need to choose the user care, listen to understand. ② live before the main content to explain the outline. ③ live content to review medical knowledge, stand up to scrutiny. ④Live content should be for the sake of customers, should not be over-exaggerated for the sake of marketing and talking about medical products. ⑤ Live broadcast is more like a quality chat than a speech, neither too formal nor too casual. ⑥ Don't be in a hurry to sell goods and realize cash, it is also very important to do a good job of popularizing science and maintaining old users. In addition, creating a good atmosphere during the live broadcast is also conducive to retention. You can take the exclusive benefits of setting up a live broadcast, interactive games, pay attention to user comments, timely response to comments and rewards and other ways to create an atmosphere. Seventh, live replay. By reviewing again and again, you can find the way, skills and routines that suit you, so that you can streamline the live broadcast. In addition, through the review of the wrong part of the correction and optimization, to prevent the next time the same error again, so that each live will be improved over the last time, in the long run, for the anchor's own ability to have a great improvement. Nuoyun live is the world's leading enterprise live platform and live service provider. Nuoyun in the live industry plowing 8 years, has formed a live SaaS and live services as one of the business system, is committed to AI, cloud computing and big data and other technologies as the support, through a rich product matrix, to provide professional live, operation, marketing integrated solutions for the enterprise, to boost the digital transformation of the enterprise, to help enterprises create more business value.