In front of our logo circle editor has introduced the logo color use of good and significant meaning, today we will talk about the logo color how to make the logo emotionally richer?
How can the logo color make the logo emotionally richer?
Color has a certain meaning and emotional symbolism, for example: red symbolizes enthusiasm and positive, with better visual effects, but also used to convey the vitality; blue symbolizes calm and cool, the general emphasis on science and technology, efficiency of the goods or corporate image, most of the choice of blue as the standard color; green symbolizes the refreshing, ideals, hope, the growth of the meaning of the general health care institutions, often using green for space color planning. Often use green for space color planning, i.e., marking medical supplies.
In addition, in the logo design, the choice of color and form is equally important to determine, in deciding the color, the same should be investigated and studied, so that the color and the logo combination, in order to show the logo inherent nature and connotation. For example, in the Olympic Games logo, there are blue, yellow, black, green, red 5 colors, of which blue represents Europe, green represents Oceania, yellow represents Asia, black represents Africa, red represents America.
In the process of logo information communication, the speed of color information dissemination, more than the graphic to the visual impact of people stronger and faster, the use of color feeling and association information, to stimulate the consumer's feelings of psychology and the establishment of their own brand image has an important role, therefore, in the process of logo design should give full consideration to the color of the sense of thickness, spatial sense, the color of the feelings, the color of the area as well as the color and the combination of the real environment. The combination of color and real environment. Intuitively speaking, color can awaken the emotions of the audience groups, so, whether in logo design or other design processes, the good use of color not only can make the design itself a complete expression of the meaning and concept of the design, but also for the design to add a colorful feelings.
Expanded: the good significance of the use of logo color
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RedRed
Red is a passionate, impulsive, powerful color, which can make the muscle function and blood circulation faster. Because red is easy to attract attention, so in a variety of media has been widely used, in addition to having a better visual effect, but also used to convey the meaning of vitality, positive, enthusiastic, warm, forward corporate image and spirit, in addition to the red is also commonly used as a warning, danger, prohibited, fire prevention and other marking colors, people in some occasions or objects, see the red mark, often do not have to look carefully at the content, and can understand the meaning of the warning of danger, and can be used as a warning of the danger, and can be used as a warning to the public. And can understand the meaning of warning danger, in the industrial safety color, red is a warning, danger, prohibition, fire prevention of the designated color.
Large red is generally used for eye-catching, such as the red flag, a little red in the bushes; light red is generally more gentle, tender, such as: the layout of the new house, children's clothing; crimson can generally be used as a backdrop to a deeper and more enthusiastic feeling.
Red and light yellow match the most, red and green, orange, blue (especially a little deeper blue) repulsive, with milky yellow, gray for neutral match.
Orange Orange
Orange is a cheerful and lively light color, is the warmest color in the warm color family, it reminds people of the golden autumn, fruitful, is a rich, happy and happy color. Orange slightly mixed with black or white will become a steady, subtle and bright warm color, but mixed with more black, it becomes a burnt color; orange with more white will bring a sweet and cloying feeling.
Orange has a high degree of visibility, in the industrial safety color, orange is a warning color, such as locomotives, mountaineering clothing, backpacks, life jackets, etc. Orange can be used as a festive color, but also for the rich and noble color, such as many decorations in the palace. Orange can be used as a restaurant decoration color, it is said that more orange in the restaurant can increase appetite.
Orange and light green and light blue with, can constitute the loudest, most joyful color. Orange has a very comfortable transitional feel when paired with light yellow. Orange generally does not go well with purple or dark blue, which would give an unclean, obscure look. Because orange is very bright and blinding, sometimes it will make people have negative and vulgar imagery, this situation is especially likely to happen in the use of clothing, so when using orange, pay attention to the choice of matching colors and expressions, in order to bring out the orange bright and lively with the characteristics of the palate.
Yellow
Yellow's brilliant, brilliant, sun-like light, symbolizing the light of wisdom to illuminate the darkness. Yellow has a golden glow, there is a symbol of wealth and power, it is the color of pride. In industrial color, yellow is often used to warn of danger or remind attention, such as traffic signs on the yellow lights, engineering with large machines, students with raincoats, rain shoes, etc., all use yellow. Yellow in black and purple can reach the unlimited expansion of power under the background, light pink can also be like a young girl will be yellow this proud prince conquered. Yellow and green match, looks very energetic, energetic; yellow and blue match, looks beautiful, fresh; light yellow and dark yellow match looks most elegant.
Light yellow can match almost all colors, but if you want to be eye-catching, it can not be placed on other light colors, especially white, because it will be you can not see anything. Dark yellow generally does not go well with dark red and dark purple, nor does it go well with black, as it can make it feel obscure and dumpster diving.
Green
In commercial design, green conveys the refreshing, ideal, hope, growth of imagery, in line with the service industry, the health care industry's appeal, in order to avoid * work * eye fatigue, many of the work of the machinery is also the use of green, the general health care institutions, often used to make the space green color planning, namely, marking medical supplies.
Bright green is a very beautiful, elegant color, it is vibrant, symbolizing life. Green tolerance, generosity, can accommodate almost all colors. The use of green is extremely broad, whether it is childhood, youth, middle age, or old age, the use of green will never lose its lively, generous. In a variety of paintings, decorations are inseparable from the green, green can also be used as a leisure color.
Green infiltrated into the yellow for yellow-green, it is simple, young; green infiltrated into the blue for blue-green, it is clean, open-minded. Containing gray green, is still a serene, calm color, like the forest in the twilight or the fields in the morning mist. Dark green and light green match has a harmonious, peaceful feeling; green and white match, looks young; light green and black match, looks beautiful, generous. Matching green with light red symbolizes the arrival of spring. But dark green is generally not matched with crimson and fuchsia, so there will be messy, unclean feeling.
BlueBlue
Blue is a vast color, the sky and the sea this vast landscape are azure. Blue is the symbol of eternity, it is the coldest color. The pure blue color shows a beautiful, quiet, rational, peaceful and clean.
Because of the calm nature of blue, with reason, accurate imagery, in commercial design, emphasizing science and technology, efficiency of goods or corporate image, most of the choice of blue as the standard color, corporate color, such as computers, automobiles, photocopiers, photographic equipment, etc., in addition to the blue also represents the melancholy, which is affected by the influence of Western culture, this imagery is also used in the literary works or sensual appeal of the commercial design.
Blue has a wide range of uses, blue can stabilize the mood, sky blue can be used as hospitals, health equipment decoration, or summer clothing, curtains and so on. In the general painting and all kinds of jewelry is also inseparable from the blue.
Different blue and white with, showing bright, fresh and clean; blue and yellow with, contrast, more bright; large pieces of blue is generally not matched with green, they can only penetrate into each other, into the blue-green, lake blue or cyan, which is also intoxicating color; light green and black with, appear solemn, old, cultivated. Dark blue can not be matched with crimson, fuchsia, dark brown and black, because this is neither contrast, nor brightness, only a kind of stolen, messy feeling.
Purple purple
Because of the strong feminine character, in the commercial design of the color, purple is also subject to considerable restrictions, in addition to female-related goods or corporate image, other categories of design is not often used as the main color.
Purple is the shortest wavelength of visible light. Purple is a non-perceptual color, it is beautiful and mysterious, gives people a deep impression, it is both threatening and inspiring. Purple is the hue that symbolizes piety, and when light and understanding illuminate the obscuring color of piety, the beautiful and lovely halo color enchants!
The expression of solitude and devotion in the color purple, and the expression of divine love and the realm of spiritual dominion in the color fuchsia, are the expressive values that the color purple brings.
Purple is in a state of uncertainty between warm and cold, coupled with its low brightness nature, constitutes a negative sense of the psychology of this color. Unlike yellow, purple cannot hold many colors, but it can hold many lightened layers. A dark pure purple will become a very beautiful, soft color with the addition of a small amount of white. As white continues to be added, many layers of mauve are produced, and each layer of mauve looks so soft and moving.
Brown brown
Brown is usually used to express the texture of the original material, such as hemp, wood, bamboo, cork, etc., or used to convey some of the raw materials of the color of the drink that taste, such as coffee, tea, wheat, etc., or to emphasize the classic elegance of the tone of the enterprise or the image of the goods.
White
White has a high-level, scientific and technological imagery, usually need to be used in conjunction with other colors, pure white will bring others a cold, grim feeling, so in the use of white, will be mixed with some other colors, such as ivory, beige, milky white, apple white, in daily necessities, apparel color, white is the main color of the eternal popularity of the main color, can be used with any color. It can be matched with any color.
Black
Black has a noble, stable, scientific and technological imagery, many scientific and technological products, such as TVs, sports cars, cameras, stereos, the color of the instrument, most of the use of black, and in other areas, the black of the solemn imagery, but also commonly used in the spatial design of some special occasions, household goods and clothing design most of the use of black to shape the image of the nobility, is a major color always in vogue. Is a kind of forever popular main color, suitable and many colors for collocation.
Gray Gray
Gray has a soft, elegant image, and belongs to the intermediate character, men and women can accept, so gray is also always popular main color, in many high-tech products, especially and metal materials, almost all use gray to convey the image of senior, science and technology, the use of grey, most of the use of different levels of changes in the combination of other colors, not too single, dull. Color, not too single, dull, and dull, stiff feeling.
Black and white are the last abstraction of color, representing the yin and yang poles of the color world. The Tai Chi pattern is a representation of the eternal movement of the universe in the form of a cycle of black and white colors. Black means emptiness, like the destruction of the sun, like eternal silence, no future, loss of hope. And the white silence is one of endless possibilities. Black and white are extreme opposing colors, and they always show their power by the existence of each other. They seem to be the master of the whole color world.
In the color system gray is probably the most passive color, it is a complete neutral color, relying on neighboring colors to get life. Gray means the disappearance of all color contrasts, and is the most peaceful resting point for vision. However, the human eye cannot gaze long and indefinitely at gray, because endless rest means death.
Black, white, gray in the color of the color scheme occupies a fairly major position, they are active in a variety of color schemes, the maximum change in each other's brightness, luminance and hue, resulting in a multi-level, multi-variety of beautiful colors, so they are never to be ignored in the colorless.