In the production of corporate videos, there will be some commentary in the script, but all of these commentaries have to come to the dubbing, dubbing can increase the effect of the promo. Dubbing can not only supplement the picture, explain the details, and the picture with each other, so that the audience can see clearly, think clearly. Moreover, dubbing can also render the atmosphere of the picture, reveal the inner activities of the characters, and expand the performance space of the enterprise promo. Promotional video dubbing need to pay attention to a few things.
To meet the mood of the promo:
The language tone of the dubbing staff should be based on the characteristics of the promo to match an appropriate voice. Different mood voiceover personnel's voice is also different. In the selection of voice personnel, the corporate video production company should take into account all aspects of the factors to select a suitable voice for the mood of the promotional video, can be fully prepared for the later recording work.
To take into account the voice differences and characteristics:
The voice is the existence of gender differences in the characteristics of the existence of the voice, usually male voice-over voice is conducive to show the feeling of the atmosphere of the thick, so that the voice to the image of the enterprise merchandise has a substantial increase in points and persuasive. Male voice is generally more suitable for the automobile industry and the tobacco and alcohol industry and other hard corporate videos. In contrast, the female voice is generally more soft and delicate, like this voice is more suitable for product promotion, beauty and cosmetics in the advertising campaign.
Promotional dubbing to highlight the key points: for recorders, grasp the clear, accurate basis, to boldly highlight the key points. Key passages, key phrases, key language should be precise and accurate, the narration of the freshest, most important, the audience is most interested in the content of the highlights, so that it leaves a deep impression. Avoid: spraying the microphone, sputtering, eating words, biting words not clear, the sound of taking the microphone (laptop recording, especially pay attention to), the mouse sliding sound and so on.
Hope this helps