1, from the regulation and supervision and the general environment, the device field of legislation and regulation of the relative backwardness of pharmaceuticals, from the registration and management to the labeling of production, and then to the operation of the use, there are still a lot of controversial places, such as some products in the market before the need for clinical trials, a special product if there are a number of different components of the registration, labeling and packaging should comply with What kind of specifications, etc. Although the regulation of medical devices has made great progress compared with the past, there is still a certain gap compared with the development and accumulation of pharmaceutical products over the years. The environment is not clear and transparent enough, it is necessary to device sales in the daily work at the same time, actively pay attention to changes in the industry, update their own knowledge, encounter problems that can not be determined, and timely consult with professionals to avoid making wrong judgments.
2. The division of labor within a medical device marketing company is often not as detailed as it is for pharmaceuticals, and the work related to health insurance, pricing, and bidding often needs to be completed by the sales staff themselves, which corresponds to the quality of the ability to complete the work independently and cross-departmental communication skills. Drug sales work is relatively subdivided, only need to do their part, other work involved in the sales process, there are other departments of the company's staff to provide support, such as government affairs, business, medical information, medical affairs.
3, medical device sales often have to manage multiple dealers, which is very different from pharmaceuticals, not only to have strong communication skills, but also to have a certain degree of management skills, leadership and negotiation skills. Sales and dealers are inextricably linked, and whether or not you can establish a win-win relationship with dealers for cooperation and mutual benefit is often the key to success or failure. In sales, individuals can not cover a wide area, most of the time you need to rely on local dealers, and the interests of dealers and manufacturers of sales performance is not always the same, how to persuade dealers to cooperate fully, the need for communication skills and negotiation skills. For drugs, conventional oral, intramuscular, intravenous and other methods of medication, basically will not occur in the use of drugs on the use of deviation, and medical equipment, some of the products used in the effect of the doctor's level of surgery is closely related. Once the doctor's improper operation leads to surgical failure, it will cause losses to patients, doctors, hospitals, sales staff and the company, which requires sales staff not only to know their own products well, but also know a certain degree of surgical techniques. The first few surgeries of the new product, usually require sales staff to follow the stage, until the surgeon fully understand the characteristics of the product and can be skillfully used until.
4, medical device sales management area is often very large, a sales person will often be responsible for several provinces, it is difficult to like the drug sales as a comprehensive coverage of large and small hospitals, which need to do a good job in the sales work of the time allocation, update the management concept. For a medical device sales staff, many things often come in droves, internal, external, customer, leadership, dealers, different provinces, different hospitals, a whole lot of affairs need to be dealt with, how to distinguish priorities, which can be suspended, which need to be given up these are testing the sales staff's time management and self-management capabilities. For medical device sales staff, after getting the product, they need to further plan their own marketing plan for medical devices.