Speaking of winning, it is no stranger to fruit powder. The apple data cable produced by it has won the favor of many consumers because of its low price and good quality, but not many people are willing to buy the data cable produced by Apple itself. The feud between the two sides should start with a lawsuit.
Apple's MFI certification is to protect Apple users from using third-party accessories, while still having high enough security. However, this certification failed to pass Pinsheng, resulting in many users who use the brand's data cable unable to charge the battery. So Pinsheng took Apple to court on the grounds that MFI was suspected of monopoly, demanding compensation from Apple 1 yuan. But in the end, Pinsheng lost the case, because its five design patents were too similar to Apple, and it lost its patent umbrella.
Even if you lose the case, Pinsheng will not be outdone. Recall those unusable data cables and let users enjoy the free upgrade service. Originally, this was a good crisis public relations. Pinsheng announced that consumers who don't use Pinsheng data cable can take Apple's original data cable to the store to participate in 25 yuan redemption, which is quite provocative to Apple.
It seems that this is also the reason why Apple has given Pinsheng a strong competitor in China-Green Alliance, which has passed the MFI certification. Consumers who are more and more rational and pay attention to product quality and safety will naturally choose the data cable that is slightly more expensive than Pinsheng, but the data cable that has passed Apple's official certification, rather than the uncertified cottage data cable, will affect the sales of Pinsheng data cable. In the first half report of Pinsheng 20 16, both the operating income and the net profit attributable to shareholders of listed companies fell by about 30%, while Yi Se and Lvlian came from behind and seized the lost market share of Pinsheng.
Now Green Alliance has played cross-border and O2O. The epidemic has caused many companies to cross the border into the field of medical devices, and Pinsheng has also caught up with a wave of trends. Trying to cut into the urgently needed supplies such as masks, forehead warmers, oxygen generators, etc., to improve the arrival rate of products and reduce the difficulty of brand recognition for consumers, so as to drive the company's future business development. In addition, Pinsheng has reached cooperation with Qian Ji. Com upgrades the mobile phone maintenance platform to the service platform of industrial internet, realizing online purchase of mobile phones and offline instant delivery.
In a word, Pinsheng is now facing the dilemma of more and more competitors and stronger strength than himself. As a domestic brand, Pinsheng has been struggling for more than ten years. If it really wants to withdraw from the digital accessories market, this market may undergo earth-shaking changes. Maybe Pinsheng really needs to think about a reliable future development path, don't you think?
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