(1) Subdivision of consumer groups, market targeted. Kangbenlong company will therapeutic instrument consumer group refinement, specifically for the different groups of audience, the development of the medical type and household type of two kinds of warm medium and low frequency therapeutic instrument. The medical type is developed for medical institutions, targeting provincial, municipal and county hospitals; the household type is designed for patients to treat themselves at home, and is divided into low-grade, mid-grade and high-grade grades according to the economic conditions of consumers and the different functions of the product, in order to occupy the market on the largest scale, so that consumers of different economic levels have become our customers.
(2) Relaxed market environment and few competitors. In China, at the same time with the dual therapeutic effect of intermediate frequency and low-frequency therapeutic instrument varieties are very few, and with the combination of intermediate frequency and low-frequency R & D technology enterprises are also a few. In recent years, Kangbenlong warm medium and low-frequency therapeutic instrument is gradually exposed, in the industry has gradually become the role of the leader, there is no strong competitors. The marketing environment is more relaxed than other industries.