FABE sales law, simply put, it is a kind of sales model, through the four key links, to answer the consumer demand, extremely clever to deal with the customer's concerns, so that the product can be successfully realized sales claims.
F: (Features) refers to the product's qualities, characteristics and other aspects of the function. Product name? Place of origin, material? Process? Positioning? Characteristics? Dig deep into the inner attributes of this product to find the point of difference.
E: (Evidence) corroboration. Through on-site demonstration, relevant documents, brand effect to confirm the series of introduction. All materials should have enough objectivity, authority, reliability, verifiability.
The theoretical basis of FABE
5 questions in the mind of the customer:
⑤Who said so? Who else has bought it? Doubts in the mind of the customer, the assessment of the risk of purchase. It should be introduced from the authoritative buyers, proofs