What is a distributor, agent

What is a dealer Dealers are, take the money, from the enterprise into the goods, they buy goods are not their own use, but to turn the hand to sell out,hollister france, for them just after the hand, and then sell it, they are concerned about the spread, rather than the actual price. Businesses are not selling on credit, but received money. This business refers to the merchant, that is, a business unit. So "distributor" is generally a business, used to refer to a business unit that receives money from a business to buy goods. What is an agent An agent is a very different concept from a dealer. Agent is to take care of business on behalf of the enterprise, not to buy out the enterprise's products, but the manufacturer to give the amount of a business behavior, the ownership of goods belongs to the manufacturer, not the business. They are also not their own products, but on behalf of the enterprise to sell out. So the "agent", ice cream to join the recommended, is generally the enterprise refers to, earning the enterprise agent commission of the business unit. What is a distributor With the concept of wholesale outdated, the fashionable concept is distribution. The so-called distribution is divided to sell. It can be seen in the sales process, has taken into account the situation of the next home, not blind sales, but planned sales, businessmen have the concept of service terminal. Distribution and wholesale is relative, from the point of view of management and planning, the definition of business. So the "distributor", generally business, fitness clubs to join the recommended, used to say that there is a service terminal awareness of the business Additional content: the concept of franchising A. The concept of franchising I'm afraid that today's business world is the most popular word franchise (chain). Franchise business companies are also all over the various corners of the industry. So, what is a franchise? What are the benefits of franchising? Why franchising is successful? Not clear about these issues, you will not do a good job in the franchise business. 1, the International Franchise Association on the interpretation of the franchise franchise is a contractual relationship between the franchisor and the licensee. According to the contract, the franchisor to the licensee to provide a unique business franchise, and give personnel training, organizational structure, business management, merchandise procurement and other aspects of guidance and assistance, the licensee to the franchisor to pay the corresponding fees. Commonly known as franchising is a franchisee to expand business, sales of goods and services, a business model. 2, the characteristics of franchising (1) franchising is the use of their own brand, proprietary technology, business management model and other capital to expand the scale of operation of a business model. Franchise for the franchisor, is the expansion of technology and brand value, business model cloning rather than the expansion of capital. (2) Franchising is a win-win business model. Franchising can be carried out only if the franchisor can get more efficient development than his sole direct operation and the licensee can get more benefits than sole operation. (3) Franchising is an intelligent form of business organization. Franchise alliance enables the franchisor to combine and utilize its own advantages to the fullest extent, and to absorb a wide range of social resources to the maximum extent possible, and the licensee reduces the risk of entrepreneurship and time, capital and other entrepreneurial costs. In short, franchising is a new trend in the twenty-first century, the new trend of entrepreneurship, is to promote the future of socio-economic development of the new momentum, she will bring new entrepreneurial opportunities for many entrepreneurs and prospects for profit. Second, the success rate of franchising September-October 1997, Gallup survey shows that: more than 90% of the licensees said that their franchise can be considered successful or very successful. 18% of them exceeded expectations. Of these, 18% exceeded expectations, 48% met expectations to a great extent, and 24% largely met expectations. 2/3 of the respondents believed that they would not have been as successful if they had started the same industry on their own. Almost 2/3 said they would buy or invest in the same franchise if given the opportunity again. Practical investigation proves that: the success rate of franchising is 95.5%, and the success rate of starting a business alone is 4.5%. Third, the advantages of franchising 1, because the headquarters has the brand, trademark, business management technology can be directly utilized, compared to their own to create their own business, whether in time, money or in the spirit of reducing the burden of a lot of people who have no experience in business, can be in a shorter period of time to enter the industry. 2, the headquarters of the excellent in order to improve the goodwill of the entire chain of enterprises, will be at any time to develop the ingenuity, high value-added goods, in order to improve the quality of the chain of enterprises, and to improve the quality of the chain of enterprises. The goodwill of the headquarters, in order to improve the entire chain of companies, will always develop original, high value-added products, product differentiation to lead competitors, the franchise may not have to set up their own development department. 3, because the headquarters to deal with promotions, purchases, and even accounting matters, so that the franchise can focus on sales work without distraction. 4, the franchise because of the goodwill of the chain of systems, is the same as to give the customer to eat a pill of peace of mind, for the newly opened store or unfamiliar store will have a Affinity, and even for new immigrants to the franchisee owners worried about language barriers, living habits, etc., can be maintained under the same sign. 5, if you start your own business, then the merchandise, raw materials into the goods, etc., there may be all kinds of difficulties, while the franchise is due to the headquarters of large-scale production and ordering, and even equipment, tables and chairs, miscellaneous equipment, etc., can be inexpensive to buy in. 6, before the opening of the pre-employment training, etc., can be assisted by the headquarters of the work. Work, can be assisted by the headquarters, after the opening will also be regular people to do the various guidance. 7, their own business, if there are competitors, only to fight alone to deal with the franchise is backed by the headquarters, can be used as support; 8, to start their own business must be their own decision to open a store place, and their own good or bad location, often do not have confidence in the franchise can have headquarters consulting, to do the conditions of the site 9, due to the headquarters of the surrounding environment at any time for market research, including customer layer form, consumer tendency changes, etc., so that the franchise can take early countermeasures. 10, the success of the franchise is the success of the headquarters, is the same as to help the headquarters to expand the market, so the headquarters of the performance of the franchise, there are incentive systems and benefits Nowadays, the industrialized products have been through the market research, product design, product design and marketing. Market research, product design, research and development, production, marketing, sales and after-sales service and other seven stages. Which is produced by the product to the user to buy the process, is with the help of external resources to complete the sales of goods and services process, this process is called distribution management. Distribution network is to make full use of the dealer's resources for the sale of goods to the organization, it is connected to the manufacturers and customers of the bridge. Distribution management needs customers, sales, capital and media and other external resources, generally speaking, customer resources is one of the most important resources. But the specific situation needs to be analyzed, in fact, the most lack of resources is the most important resources. Manufacturers should evaluate the resources of distributors according to their own resources, so as to choose the most appropriate resources. As most for rely on distribution as the main sales channel for the enterprise, distributors are both their partners, but also their market, sales, service front resident. Therefore, the ability to understand the operation of the distributor in a timely manner, to give the stability of the necessary cooperation is the goal of every manufacturer's expectations. However, due to the inconsistency of the development of information technology level, a lot of information communication still needs a lot of manual intervention, thus, leading to the enterprise can not accurately understand the distributor's business, financial information, the result is often that the enterprise can not effectively determine the scale of production and the time of goods shipment, which in turn causes inventory backlog, affecting the normal turnover of funds or even the whole enterprise's decision-making and strategic deployment. When all these contradictions become a constraint on the development of the enterprise bottleneck, we need to take the necessary measures to overcome the bottleneck, so distribution management is very important in the process of enterprise management. In distribution management, there are many kinds of distribution business models, including: channel structure, sales methods, settlement methods, storage and transportation methods, training systems, advertising, promotional tools and other parts. People often rarely emphasize the business model, the focus of the work is to think of how to sell goods to dealers, but little emphasis on the business model of the consequences of the goods hoarded to the dealer, blocking the channel. Dealers in order to keep the blood, only dumping goods, which will inevitably disrupt the manufacturer's price system, cold drinks to join the recommended. Therefore, in order to occupy the market for a long time it is necessary to consider the interests of consumers, dealers, manufacturers and other tripartite, the construction of a sound network to start from the business model. Figure 1. Distribution business model detailed clarification of the specific form of various business models. I. The concept of distribution management With the continuous expansion of the business of enterprises, operating outlets throughout the country. In the manual, telephone, fax and other traditional ways, the enterprise's existing distribution channels there are many problems: corporate headquarters can not real-time monitoring of branches, offices, business outlets around the business situation; ordering, sales, inventory and other data and information feedback is not timely, commodity backlogs, out-of-stock situations often occur; current documents, business data collection serious lag, poor accuracy, not conducive to statistics, analysis and processing; Customer demand and market information is not timely feedback to the headquarters, so that enterprises to develop production forecasts and commodity allocation plan with many larger blindness, lack of accurate data and information to support business decisions and so on. Therefore, distribution management is very necessary, then what is distribution management? Today's industrialized products have gone through market research, product design, research and development, production, marketing, sales and after-sales service and other seven stages. Which is produced by the product to the user to buy the process, is the use of external resources to complete the sales of goods and services process, this process is called distribution management. Distribution network is to make full use of the dealer's resources for the sale of goods to the organization, it is connected to the manufacturers and customers of the bridge. Distribution management needs customers, sales, capital and media and other external resources, generally speaking, customer resources is one of the most important resources. But the specific situation needs to be analyzed, in fact, the most lack of resources is the most important resources. Manufacturers should evaluate the resources of distributors according to their own resources, so as to choose the most appropriate resources. As most for rely on distribution as the main sales channel for the enterprise, distributors are both their partners, but also their market, sales, service front resident. Therefore, the ability to understand the operation of the distributor in a timely manner, to give the stability of the necessary cooperation is the goal of every manufacturer's expectations. However, due to the inconsistency of the development of information technology level, a lot of information communication still needs a lot of manual intervention, thus, leading to the enterprise can not accurately understand the distributor's business, financial information, the result is often that the enterprise can not effectively determine the scale of production and the time of goods shipment, which in turn causes inventory backlog, affecting the normal turnover of funds or even the entire enterprise's decision-making and strategic deployment,enterprise switchboard The management system. When all these contradictions become a bottleneck restricting the development of enterprises, foreign trade children's clothing to join the recommended, it is necessary to take the necessary measures to overcome the bottleneck, so distribution management is very important in the process of enterprise management. II. Distribution business model In the distribution management there are many kinds of distribution business model, An Lijiu automobile air conditioning disinfectant agent to join, including: channel structure, sales methods, settlement methods, storage and transportation methods, training systems, advertising, promotional tools and other parts. People tend to emphasize little business model, the focus of the work is to think of how to sell goods to dealers, but little emphasis on the consequences of the business model is to hoard goods to dealers, blocking the access. Dealers in order to keep the blood money, only to dump the goods, which will inevitably disrupt the manufacturer's price system. Therefore, in order to occupy the market for a long time it is necessary to consider the interests of consumers, dealers, manufacturers and other tripartite interests, the construction of a sound network to start from the business model. Figure 1. Distribution business model spells out in detail the specific shape of various business models. III. Elements of the distribution system In distribution management, the distribution system is a very important concept, which includes six elements, namely, cost (cost), capital (capital), control (control), market coverage (coverage), characteristics (character) and continuity (continuity). In English, these six factors all begin with the letter "C", so some people call it the "six Cs of the channel". The analysis of these six "Cs" is the basis of the distribution system. Cost One of the first considerations in developing a distribution strategy is cost. The cost of a distribution system consists of two parts: the first is the cost of development, including investment in fixed equipment and research costs. The second is the cost of maintenance, including equipment rent,8 yuan Korean women's clothing, vehicle fuel consumption, personnel wages and other variable costs. Some of the system development costs are low, but the maintenance costs are very high, some of the opposite, the development of the initial need for huge investment, while the late maintenance costs are very low. When choosing a distribution system, a company should weigh these two types of costs from a long-term development perspective. Capital When choosing a distribution system, a company should consider the capital requirements and cash flow patterns of different approaches. For example, if in the establishment of its own distribution system, usually requires a large capital investment; distribution of products through intermediaries usually does not require the company to make a cash investment. Agents generally do not require the company to make a cash flow before they sell the goods, but often require a subsidy at the start of the process. Control Control refers to a firm's ability to control its distribution channels. If a company has more of this control, it will be able to manage its sales force better, understand changes in market demand, and thus sell its products and services in a more efficient manner. Setting up a company's own distribution system is a larger investment, but it ensures that the company has control over its distribution channels. The longer the distribution channel, the less control the company has over prices, sales, promotions, and sales methods. There are two ways to strengthen the control of distribution channels, one is to establish their own distribution organizations close to the customers, and the other is to shorten the distribution channels as much as possible, depending on the company's capital and management ability. Market Coverage The three objectives of market coverage are: to reach the target sales volume; to reach the target market share; and to achieve a satisfactory market penetration rate. Sometimes, due to various reasons, companies cannot achieve the above three objectives at the same time, and always lose sight of one or the other. At this time, the enterprise needs to prioritize these three objectives and clarify which one is the most important core objective for the company's long-term development. For example, due to limited channels and capital, some companies do not require all markets to be addressed in the actual marketing process, but rather strengthen market penetration in densely populated areas. Characteristics The characteristics mentioned here include company characteristics and target market characteristics. The former is mainly the nature of the product,abercrombie france, the network digital also crazy medical advertisement running horse enclosure, such as physical properties, technical content, etc., in addition to products other than other content related to the company, such as the size of the company's reputation and financial situation. These properties determine what kind of channel sales are suitable for the company. For example, insurance products require short channel sales, while standardized products can be sold through long channels. Another example is that high-class cosmetics are suitable for sale in department stores or cosmetic specialty stores with elegant shopping environments. Target market characteristics include customer characteristics, intermediary characteristics and competitor characteristics. If customers buy in small quantities and purchase infrequently, the company should use a longer distribution channel. Factors such as whether the intermediary is responsible for storage and transportation costs and advertising costs should also be taken into account. In addition, the company should determine its own channel strategy based on its competitors. Continuity What is actually being considered here is the longevity of the distribution channel, i.e., which distribution methods will be chosen to ensure the smoothness and stability of the sales channel. To avoid disruption of the distribution channel, the company must establish a good brand name to prevent intermediaries from switching to other firms. IV. CONCLUSION In distribution management, by helping enterprises to establish a distribution system with clear analysis of responsibilities and rights and controllable processes, e-business information management can be realized in the true sense. And through a comprehensive record of business data generated by the business activities, documents, commodity inventory and other information to help enterprises realize: real-time, accurate access to business data around the cool love women's clothing to join, so that the headquarters of the distribution network of business activities as in the palm of your hand, to provide direct and useful decision-making support for business managers; to strengthen inventory control and replenishment capacity to accelerate the turnover of commodities,9 children's clothing to join recommended to improve the capital turnover rate; to strengthen the inventory control and replenishment capacity to accelerate the turnover of commodities,9 children's clothing to join recommended to improve the turnover rate of funds. Join recommended to improve the capital turnover rate; timely feedback analysis of customer opinions, more targeted to improve products and services, improve customer satisfaction; optimize the company's internal and external business management processes; distribution outlets and the Department of efficient and timely through the information communication channels to achieve interactive information exchange, low-cost distribution outlets and the headquarters of the concerted weekly work objectives, greatly improving the efficiency and quality of information communication! Therefore, the distribution system management can enable enterprises to have a strong macro-control ability in supply chain management, and can provide customers with a complete comprehensive management function of transactions, goods, funds, bills and other information. In the reduction of manual business processing, to promote the various departments of information **** enjoy, for enterprises to realize the demand for production, reduce inventory, improve competitiveness and so on has an important significance. Distribution and distribution: the so-called distribution refers to a series of activities involved in the process of transferring products from manufacturers to consumers. Distribution activities of the carrier that is the distribution channel, the distribution channel is to refer to the product or service from the producer to the consumer (user) through the entire channel, electronic display manufacturers. This channel is usually composed of manufacturers, wholesalers, retailers and other auxiliary organizations. They are products to reach the enterprise users and final consumers and play their respective functions, cooperate, effectively meet market demand. Distribution is a special, integrated form of logistics activities, is a close combination of business and logistics, including business activities and logistics clean, but also contains a number of functional elements of logistics in a form. In terms of logistics, distribution includes almost all the functional elements of logistics, is a microcosm of logistics or in a small range of logistics in the embodiment of all activities. General distribution set of loading and unloading, packaging, storage, transportation in one, through a series of activities to complete the purpose of the delivery of goods. Special distribution is also supported by processing activities, so it includes a wider range of aspects. However, the main activities of distribution and general logistics is different, general logistics is transportation and storage, and distribution is transportation and sorting and distribution, sorting and distribution is the unique requirements of distribution, distribution is also a characteristic of the activities, to delivery for the purpose of transportation is the last realization of the distribution of the main means, from the main means of distribution is often simplified as a kind of transportation. From the business flow, distribution and logistics is different, logistics is the product of business separation and distribution is the product of business integration, distribution itself is a form of business. Although the specific implementation of distribution, there are also business separation form of realization, but from the distribution of the development trend, business flow and logistics more and more closely combined, is an important guarantee of the success of distribution. --The first thing that you need to do is to get your hands on some of the most popular products and services in the world, and then you can get your hands on some of the most popular products and services in the world. The so-called distribution is divided to sell. Visible in the sales process, has taken into account the situation of the next home, not blind sales, but planned sales, merchants have the concept of service terminal. Distribution and wholesale is relative, from the point of view of management and planning, the definition of business. Therefore, the term "distributor" is generally used to refer to a businessman who has a sense of serving the end-user. Distribution management system Based on business process optimization, sales and inventory control management as the core of procurement, inventory, sales, promotion management, financial and business decision-making analysis functions in one of the highly intelligent enterprise distribution business solutions. It is suitable for all types of enterprises with multi-location distributed distribution network, its branch offices and dealers for the main executor of the system operation, with cross-regional management needs of consumer goods companies will be the system's biggest beneficiaries (eg, IT electronics / communications industry / electrical appliances industry / daily chemical industry / food industry / apparel industry, etc.). Distribution management is the core of the division of labor The traditional distribution model is the manufacturer? Dealers? The traditional distribution model is manufacturer? Terminal? Consumers, the entire marketing network is arranged in a pyramid, in the access level for enterprises is only a difference in the number of just. For a single enterprise, the so-called distribution model is the real core of the problem, in fact, who leads the operation of the network, manufacturers? Or dealers? What do they really do? In the final analysis, the distribution model of the problem is basically manufacturers and dealers how to divide the problem! What is the depth of distribution? As the name suggests, is the manufacturer for the network operation has a very deep participation, occupy a dominant position in a distribution model. In an ideal state of consumer products in the depth of the distribution model, manufacturers are responsible for the management of business personnel, network development, terminal maintenance, display and promotion of the implementation of the main work, dealers are only responsible for part of the logistics and capital flow. In reality, however, this is only an ideal situation, and no company can fully achieve this goal. What is Key Account Management? Because modern retail channels are more and more developed, a few retail giants occupy a higher and higher market share, in this case, manufacturers are forced to use a lot of resources to support these channels, for them to set up a special working group, responsible for inventory distribution, terminal vivid management, terminal promotions, and so on, in order to stand out in these terminals in the competition among all the brands to occupy a more favorable position. The purpose is to stand out from the competition among all the brands in these terminals and occupy a more favorable position. This is a competition without end. A complete distribution process includes two basic elements, one is the whole distribution process participants, and the second is the responsibility and obligation of each participant. In the whole distribution process, the participants are not only enterprises and dealers, a more complete consideration of the method should include corporate headquarters, foreign agencies, dealers, second-hand dealers, the terminal of the five main categories of participants, while with the changes in the region and channels, and the degree of participation in each work of the various parties involved are different. At the same time, a complete distribution process consists of a number of tasks, such as marketing plan development, inventory management, retail point coverage, display management, credit provision, promotion design and execution, logistics and distribution, and payment collection. We synthesize these specific tasks and the responsibilities of each related party in them to form a complete distribution model. It should be pointed out that the depth of distribution and key account management is only a representative of a variety of distribution models in two only, from a larger level, the sales channel not only includes distribution, and its counterpart, the direct sales model and a variety of other forms. So for a specific enterprise, and what kind of distribution model should be taken? For each enterprise, the product is different, the market environment is different, the enterprise strategy is different, the distribution model is different, the network digital also crazy medical advertisement running around, any enterprise should according to their own situation to design their own distribution system and method, there is no any enterprise distribution system and method is exactly the same. And with the passage of time, the environment changes, the corresponding distribution model is bound to change. Therefore, any enterprise must continue to improve it.