In 2018, the number of new pet stores opened nationwide exceeded 8,000, while the number of closed stores exceeded 5,000, with an average of 13 pet stores closing every day. Pet stores were opened, but business was dismal, 85% of pet stores were at break-even or below. (Data from the Internet)
Why is your pet store not making money, because you're falling into a hole.
Here's a look: 2019 monthly turnover of more than 300,000 pet stores what did they do?
Beijing - Little Thumb Pet Life Center, a pet store with a monthly turnover of more than 300,000 yuan and a customer unit price of 800 yuan.
1. Positioned in the middle and high end, doing business with 20% of the people, making 80% of the money.
2. Only choose a stable source of products, the volume of products do not do a single recommendation.
3. All the products in the store does not set the price tag, do not miss any opportunity to communicate with customers.
4. E-commerce promotion period, the pet store at least half a month in advance to do activities, to inform the pet owners through effective communication channels (microblogging group, circle of friends, telephone, etc.) activity efforts.
5. Do not blindly make money, to do the right thing for the pet. Sometimes pushing customers outward happens to be a better way to pull them back.
6. Use a wash and grooming business to get customers, not caring if it makes money.
7. Customers become professional, and then even more inseparable.
Chengdu - Hello cute pet single day revenue exceeded 70,000
1. To do business in the incremental market, you need to develop and cultivate the pet population, the way is to sell live, to capture the first-time pet customers.
2. Small pets can basically cover the cost of rent for a day when they sell well.
3. According to the consumer's consumption habits, retail in the vicinity of shopping centers, services in front of the consumer's home, medical care in the transportation convenience.
4. The staff will use their professional knowledge to tell every customer about the concept of owning a cat, the necessities of owning a cat, and what are the do's and don'ts of owning a cat.
5. The pricing of goods follows the same price online and offline, and some goods are even cheaper than online.
6. The membership level is calculated based on the cumulative amount of consumption, even for casual customers, the cumulative amount of consumption to reach will also enjoy the corresponding membership discount.
7. Deliveries can be made in the same city within one hour.
Shanghai - master on the, opened less than five months of the cat cafe, monthly revenue of nearly 300,000?
1. Tablecloths, curtains, door curtains, floor mats are chosen to unify the Japanese style, with spotlights appear particularly warm, immediately highlighted the main style of the cat cafe.
2. The design of the tables and chairs in the cat cafe takes into full consideration the nature of cats, such as the bar stools with sisal rope wrapped around the legs of the chairs, which makes it easy for cats to climb when chasing and messing around; and then the design of the bar table is similar to the shelf below the table, which makes it easy for cats to look for a space to be alone.
3. Using solid wood cabinets to hide the cat's toilet, and installing an air-exchange system in the cabinets to ensure fresh air.
4. Live and homemade pet food become the two main sources of income, and also provide pet nutritional meals and pet parties.
5. Table game cards are provided for jerking cat customers, such as wolf kill, script kill, etc. The hall is also specially installed with a projector to show movies or play games, somewhat similar to a party house.
6. Because of space constraints, in order to ensure that cats have plenty of room to move around, the store doesn't have too many shelves, and most of the goods are placed in the warehouse. When customers want to buy goods, free delivery within 3 kilometers is provided.
7. Regardless of how long a cat has been sold, regular follow-up visits will be made to understand the cat's health condition.