What is reach

Touch rate is a term used in the advertising world. It refers to the percentage of the target audience that an advertisement can reach when placed in a channel. Effective reach is the amount of non-duplicate touches generated by a given web page, where we expect 10 people to have viewed the page, rather than 1 person looking at it 10 times. While the discussion of overlap rate is still controversial, studies have proven that reach is more valuable than ad frequency. The data shows a positive correlation between effective reach and sales, with a 50 percent increase in reach resulting in a 50 percent increase in ad-driven sales, all other factors being equal.

Methods to improve reach:

1. User registration data: Digital advertising platforms with accurate user data can be more effective in digital advertising, allowing ads to reach specific individuals;

2. Ad frequency control: As the name suggests, ad frequency control tools can help publishers control the frequency of ads to a certain value.

2. Ad frequency control: as the name implies, ad frequency control tools help publishers control the frequency of ads to a certain value, so advertisers can focus their budgets on efficiently accomplishing reach and avoiding additional duplication;

3. Cross-screen identification system: if publishers are able to cross-screen identify the same audience, they are more effective at controlling the frequency of playback, which avoids double-counting of ads that are viewed by the same audience on different platforms.