How to write the completion plan of the smart pill box
Smart Pill Box Table Business Plan
1/22
The first part: the basic overview
(a), the business plan concept
At present, China's population aging is becoming more and more pronounced, and elderly people over the age of 60 years accounted for 11% of the total population, which is about to enter
Into the aging society. It is expected that by 2020, the country's elderly will reach 243 million, accounting for 17% of the total population.
Among the elderly, there are some chronic diseases that require daily medication.
However, in such a situation, we hope that we can use the products developed by our company to solve the problems brought by the elderly due to medication
, so as to make it convenient to take medication, and to ensure that the elderly can get
medication in the shortest possible time to protect their lives in case of emergencies.
The smart pill box table we developed contains the daily dosage of medicines for the elderly, it is small, convenient, and can do the medicine does not
away from the body, and through the sensor device, timely measurements and remind the elderly to take medicines, in case of emergency, the medicine congregation will be automatically spit out from the mouth of the medicine
medicine. Its screen change function, voice prompting function, reporting prompting function and electronic measurement function are very intelligent
In line with the development trend of modern science and technology. Its structure of convex screen, screw cap, compartmentalized pill box, retractable strap, emergency outlet
Inline timing adjuster is also very humanized, ergonomic, and the whole pill box is convenient to use. At the same time, the Smart Pill
Box Tablet is also fashionable. It will be a popular product.
Our company through the long-term analysis and research on the market of elderly products, in-depth understanding of the needs of the elderly, in line with the
carry forward the traditional Chinese virtues, for the well-being of the elderly and work hard to achieve the goal, will be developed into a series of products for the elderly series of products
Chain management company. The company will be in line with the "technological advantage to occupy the market, with quality service to stabilize the market, to the late research and development
expand the market" principle, the planned research and development of efficient, high quality, inexpensive, environmentally friendly, market vitality, market vitality
products. To fill the gaps in the elderly products of highly intelligent man-machine products to obtain market share.
The company will be effective plan, timely change the development strategy, to adapt to market demand, and gradually expand the company's scale, improve
products and company's popularity, in order to have a certain market share in this industry. At the beginning of the establishment of the company, will increase the investment
on the development of existing products and applications, and strive to become bigger and stronger, through good R & D team, hardware conditions, to create a
a popular smart pill box table, so as to open the market for the company to market sales, and accumulate market experience. In the middle and late stage, expand
the product coverage, in-depth field of the elderly products, to establish a set of scientific, professional, practical, humanized products for the elderly.
Our company in the sale of the product, will take manufacturers direct sales, drugstore distribution, expert promotions, personal marketing, product
Cell phone manufacturers how to stimulate the elderly to generate demand for cell phones
Cell phone manufacturers how to stimulate the elderly to generate demand for cell phones? The popularity of smart phones in China has become a blowout trend, more and more young people have been inseparable from the smart phone, whether it is work, study, entertainment, are inseparable from the smart phone. Major smartphone manufacturers have also stepped up their efforts to launch a wide range of smartphone products to cater to the consumer needs of young people. However, in the development of the smartphone market segmentation pattern is more and more obvious nowadays, for different consumer groups customized all kinds of smartphone products are also endless, such as for female users and exclusive customized beauty cell phone, such as for music enthusiasts and the special launch of the Hifi cell phone, and then especially for the elderly group and the development of old people's cell phone.
According to the forecast of the National Working Committee on Aging, 2015~2035 will be the stage of rapid development of China's aging, with an average annual growth of the elderly population of about 10 million, and by 2035 the proportion of China's elderly population will account for 28.7% of the total population. The aging of China's population is accompanied by problems such as advanced ageing, disability, empty nesting and childlessness, and the number of elderly empty-nest families in large and medium-sized cities in China has reached 70%.
How to better adapt to the special needs of the elderly, customized for the elderly different characteristics of the use of the elderly phone, seems to have become the next breakthrough point for cell phone manufacturers. So, how can young people who work outside make it easier for them to communicate with the elderly at home, and what kind of smartphone products do the elderly need?
Generally speaking, most smartphones on the market mostly offer a simple mode, basically catering to the needs of the elderly with large fonts and simple operation, however, the needs of the elderly for smartphones are much more than that.
Elderly people don't require much in the way of networked, intelligent phones, and basically only use their smartphones for some basic functions. This requires that the first thing to do with the elderly cell phone is to have a large screen and large fonts. Imagine the elderly at home a hand holding presbyopia, a hand to the small screen click on the font is not big, obviously not the elderly can do. Therefore, increase the screen and font, is the most basic requirements of the elderly cell phone.
Similarly, older people not only have deteriorated in vision, but also in hearing. Therefore, a phone for the elderly should also have a higher volume and be optimized for both incoming and outgoing calls.
The elderly are not as receptive to input as younger people, so convenient dialing and even voice operation are essential features of a qualified senior phone. At the same time, the physical keyboard or virtual keyboard keys need to be increased significantly to reduce the misuse of the elderly.
Elderly people don't use their cell phones very often, and often forget to charge them. This means that older phones need to have more standby time to prevent them from running out of power when they need to use their phones.
In other areas, seniors also have needs that are very different from those of the average smartphone user, such as one-click access to their closest family members, radio, and a flashlight, all of which are the focus of a senior phone.
There are many smartphone products on the market that are customized for the elderly, but there are not many terminal products that address all of the above pain points and solve all of the elderly's problems, which puts a higher demand on vendors who are committed to the elderly cell phone market. The only way to let the old people enjoy the happiness in their old age is to care for the old people and make them feel at ease with their children.
5 suggestions on how to develop intelligent aging
With the advent of China's aging, China's pension model will also usher in new changes. Modernized intelligent aging is a derivative of technological progress. The so-called intelligent pension, refers to the use of modern technology and pension services organic combination of pension mode. It is based on the Internet, the Internet of Things, the collection of modern communication and information technology and intelligent control technology, to provide safe, convenient, healthy and comfortable service for the elderly.
Nowadays, the society is in urgent need of a mechanism that can provide perfect services for the elderly from multiple levels, such as spiritual and material as well as life care. In the face of this rigid demand of the elderly in society, the domestic pension model must make new adjustments. Specifically, if you want to make the domestic pension industry towards a more intelligent direction, you must start from the following five aspects:
(a) adhere to the overall planning, increase the support for private nursing homes, improve the income level of first-line caregivers
We must further clarify the innovation involved in the scientific and technological projects to help the elderly care, and gradually improve the scientific and technological innovation of the project tasks and policies and measures, and then realize the integrated planning between various departments, so as to achieve the goal of providing the best service for the elderly. Realize the integrated planning between various departments, do the organic docking of various policies, make full use of the existing Internet resources and related positive social forces, in order to intelligent community construction based on, so that it can further improve the environment, improve the level of service. The state should improve the welfare benefits for employees engaged in front-line care work, such as the issuance of special post allowance, enjoy paid annual leave, etc., to slow down the phenomenon of pensioner brain drain.
(2) Adhere to the service-oriented, and further improve the social security system
Establish the concept of service for the elderly, fully meet the diverse needs of the elderly, implement the core values into the service, and constantly improve the methodology and technology of service for the elderly. Further improve the social security system, improve the reimbursement ratio of common diseases of the elderly, reduce the burden of the elderly to see a doctor. First of all, the country should increase the proportion of social security funds in the overall ODP, and at present, the proportion of China's investment in social security is far lower than that of developed countries, and at the same time lower than the world's average level. Therefore to promote the development of the social security system and expand the scope of social security coverage, it is necessary to further increase the financial support. Secondly, the pension replacement rate for retirees should be gradually increased. From international experience, if we want to reach the living standard before retirement, the pension received at the time of retirement can not be less than 70% of the original salary, if the pension is less than 50% of the pre-retirement period, then the standard of living will have a relatively large decline. To date, our pension replacement rate has fallen to less than 45%, which makes it difficult for many elderly people to enjoy the convenience of scientific and technological innovation to the elderly life.
(C) adhere to the innovation-driven, new technology and new products into the service for the elderly
Intelligent aging in the actual promotion of the obvious technological advantages. We should actively promote the development of the Internet, mobile Internet and big data, vigorously support the research and promotion of intelligent products related to caring for the elderly and helping the elderly, further promote the care of daily life, encourage the application of intelligent products for the elderly, promote the production and promotion of intelligent wearable devices for the elderly, and build intelligent aging into an "Internet+" service with the provision of comprehensive services for the elderly. and an intelligent integrated platform for providing comprehensive services for the elderly. The government should encourage enterprises to apply new technologies to the old age services, increase the support of the new model, and promote the promotion and development of the new model.
(D) adhere to the integration of development, promote the intelligent elderly industry supply and demand balance
The generation, development and growth of the intelligent elderly can lead to the synergistic development of a number of related industries and departments to further strengthen the communication and coordination between the various departments, and actively carry out the integration of related industrial policies, to avoid the emergence of the phenomenon of multi-departmental management of the many departments, to reduce the internal conflict of power. To gradually break down the barriers between industries and give full play to the integration advantages of integrating industry, academia, research and application; to integrate the precise docking of related industries and make the further integration of the upstream and downstream of the industrial chain as the goal of development, so as to realize the cross-border integration of research and development, manufacturing, management, service, finance, talents and other fields. To promote the complementary advantages of multi-disciplinary services, through the construction of platforms with multiple service functions and comprehensive information functions, to realize the healthy and integrated development of daily life intermediation, remote health management, medical care and rehabilitation, digital culture and education, and other service contents and service modes, to avoid the phenomenon of repetitive construction, and to eliminate the phenomenon of wasting resources.
At the same time, the government should further strengthen the improvement and supervision of the industry organization, using the full play of the role of the industry organization, will be a number of good technology, innovation concepts, strong capital enterprises into, and then enhance the integration of new technologies and industries, improve the humane design of the elderly products, so as to further improve the industrial structure, enhance the degree of concentration of the industry, and at the same time to avoid vicious competition between the industry, so as to optimize the environment for the development of the industry. The industry's development environment is optimized.
(E) adhere to the market-oriented, play the decisive role of the market in the allocation of resources
Further strengthen the correct guidance of industrial planning and industrial policy to vigorously support the gradual establishment of the relevant market norms, and gradually establish a sound industry standards, so as to create a good market environment for enterprises to create fair competition, and build a platform for equal participation in the participation of the outstanding, we should strive to support and vigorously develop the construction of leading enterprises, and to build a good market environment for the enterprise to create fair competition, and build an excellent participation platform for equal participation in the industry. Vigorously develop the construction of leading enterprises, put the brand strategy in an important position to implement, to form a number of industrial chain long, advantageous coverage of a wide range of areas, to improve and perfect the construction of the assessment system and supervision system, to create a safe, convenient, humanized consumer environment, and then the legitimate rights and interests of the elderly to be guaranteed, to avoid infringement of the vital interests of the elderly events. For example, the price of modernized elderly care services should be determined by the market, and payment for such services can also be made in accordance with the principle of equal exchange of commodities, at a price agreed upon in advance between the supplying and demanding parties. Whether this form of payment is individual full payment, state policy subsidies or relevant social insurance and commercial insurance payments. In this way, we can meet the needs of different levels, different regions and choose different ways of old age.
In the future, let's *** with the expectation, let's *** with the witness, fortunate home community intelligent pension healthy and happy chain into the modern pension, science and technology intelligent pension new era, the benefit of China's tens of millions of middle-aged and elderly groups!
Sample business plan
The business plan mainly contains 10 parts, they are business plan team introduction, market overview, pain point analysis, solutions, product concept, business model, competitive analysis, competitive advantage, operation status, financing plan and so on.
The model is as follows:
Introduction
Business Name: White Collar Concepts Rest Co.
Nature of Business: Limited Liability Company
Purpose of the business: based on the lunch break service, in the non-lunch break time to provide simple equipment, fitness, aromatherapy, oxygen bar, pressure venting services for white-collar rest and leisure to provide a convenient and suitable place.
The company's culture is based on lunch break service.
Corporate culture: rest, comfort, humanistic care
I. Corporate strategy:
1. Initial goal: 1-2 years after the establishment of the enterprise. Strive to seize the leading have an advantage in the second year to expand the scale to the initial 2.5 times, in order to quickly occupy the Beijing market, firmly rooted.
2, medium-term goal: the enterprise was established within 3-4 years. With strong economic strength and rich business experience, can be prepared to take the lead in other large cities with a huge market to open a small branch of the size of the second year, and to assist in the development and growth of its feet.
3, long-term goal: the enterprise was established more than 5 years. In vigorously develop the first store into a mother store general scale at the same time, in another one or two cities or regions with great market potential suitable for the development of two such as the first general store, integrated management development, *** with the strategy. Then, four large urban white-collar lunchroom such as the mother store general scale, to maintain the advantage, and head to head development.
Second, the project service introduction
1, the basic introduction to the project:
Project name, urban white-collar lounge
2, the project concept:
White-collar workers are often unable to find a place to take a lunch break or to pass the time to worry about, and many people have to lie on the table to stay up for a noon. Our lounge is designed for the lunch break can not find a place to go to the door to provide a place to nap. And the lounge based on lunch break services, in the non-lunch time to provide simple equipment for fitness, aromatherapy, oxygen bar, pressure relief services, for white-collar rest and leisure to provide convenient and suitable places.
3, the project
With the accelerated pace of life, many companies are practicing the "9 to 5" work and rest system. As a result, the lunch break, including lunch, is only an hour or so.
In such an awkward period of time, many office workers can only be bored in the office until the afternoon work, or lying on the desk to sleep. We also found that every noon, hair salons, beauty parlors, tea cafes and coffee houses and other places with a comfortable and quiet environment have more customers than on double holidays.
But although these places have a nice environment, as a place to go for a nap, the consumption seems to be on the high side for white-collar workers. Therefore, we propose to open an urban white-collar lounge in Tsinghua Science Park, where companies are densely located. The project is based on a "nap bar" and focuses on new, elegant, simple and comfortable features.
And because the nap time is only a small period of time in a day, in order to the reasonable use of space and time, we will also provide a number of ancillary services, such as fitness, aromatherapy, oxygen bar and pressure cathartic room.
4, the advantages of the project
Comfortable rest environment: our lounge will take a sense of warmth in the decorative style, in which it is completely a return to nature. The room is decorated with pure natural raw materials, natural linen and cotton, wood and other materials. In the lounge put green plants and other
Pleasant accessories, where you can feel the big forest or green grass on your side, rest beds ask each other independently, to ensure that customers do not disturb each other when resting and maintain personal privacy, in most customers are about to rest when playing soothing melodious music, so that customers have a high-quality siesta.
5, humanistic care
Coming into the hot summer, the lounge will provide free tea and seasonal fruits and aromatherapy, oxygen bar and other services for customers, so that busy white-collar workers, can be in the shortest possible time to relax the body and mind, reduce stress, get high-quality enjoyment, so that customers with a good mood to sleep, and at the same time, in order to ensure that the customer rests well and does not delay work, the lounge to provide wake-up service. At the same time, to ensure that customers have a good rest without delaying the work, the lounge provides a wake-up service, before the lunch break in the staff registered wake-up time, so that customers can rest assured that the lunch break.
We also provide monthly bed service, the customer specified monthly beds we will no longer rent to other customers, on the one hand, eliminating the customer's concern about the health of the bed, on the one hand, also reduces the pressure on the lounge to clean the beds.
6, moderate price
The lounge provides the same quiet, comfortable environment and coffee house tea room, or even better than them, and estimated the cost of various aspects of the lounge pricing in the 15-20 yuan / hour, in the ordinary white-collar workers are willing to accept the scope.
7, the full use of resources
As naps only account for a small part of the day, so just provide a place to nap will lead to a waste of lounge resources. Therefore, in the non-lunch time, we will focus on the beds and vacate the empty space to provide simple fitness for white-collar workers, and the lounge will be separated from the independent space to prepare sandbags and toys to meet the needs of white-collar workers to vent their stress after work, in addition, we also provide oxygen bar, aromatherapy and other services.
Expanded:
A business plan is a well-considered blueprint, based on data, cases, and facts, that is used for a specific purpose (usually financing), and that is projected to produce a substantial return, supported by specific conditions and resources. returns on the business plan. It uses persuasive language and a plan of action to get readers (primarily investors) to vote of confidence in its content, despite uncertainty.
A good business plan convinces people that if they follow the "plan" they will be successful. The business plan should reflect the operator's understanding of the project and capture its success. Highlight the operator's core competencies. Minimally reflect how the operator will create its own competitive advantage, stand out in the marketplace, win a larger share of the market, and grow.
The "how" is what makes a business plan persuasive. If you only have a vision and expectations, and ignore the "how", a business plan becomes a "slogan". Tags: smart products for seniors business plan