Red is a warm, impulsive and powerful color, which speeds up muscle function and blood circulation. Because red is easy to attract attention, so in a variety of media is also widely used, in addition to having a better visual effect, but also used to convey the meaning of vitality, positive, enthusiastic, warm, forward corporate image and spirit, in addition to the red is also commonly used as a warning, danger, prohibited, fire prevention and other marking colors, people in some occasions or objects, see the red mark, often do not have to look carefully at the content, and can understand the meaning of the warning of danger. When people see the red sign on some occasions or objects, they often do not need to look carefully at the content, and can understand the meaning of warning and danger, in the industrial safety color, red is the warning, danger, prohibition, fire prevention of the designated color. Big red is generally used for eye-catching, such as the red flag, a little red in the bushes; light red is generally more gentle, tender, such as: the layout of the new house, children's clothing; crimson can generally be used as a backdrop to have a more deep warm feeling. Red and light yellow match the most, red and green, orange, blue (especially a little deeper blue) repulsive, with milky yellow, gray for the neutral match. Orange Orange is a cheerful and lively light color, is the warmest color in the warm color family, it reminds people of the golden autumn, fruitful, is a rich, happy and happy color. Orange slightly mixed with black or white, it will become a steady, subtle and bright warm color, but mixed with more black, it will become a burnt color; adding more white to orange will bring a sweet and cloying feeling. Orange has a high degree of visibility, in the industrial safety color, orange is the warning color, such as locomotives, mountaineering clothing, backpacks, life jackets, etc. Orange can be generally used as a festive color, but also as a rich and noble color, such as many decorations in the Imperial Palace. Orange can be used as the decoration color of the restaurant, it is said that more orange in the restaurant can increase the appetite. Orange and light green and light blue with, can constitute the loudest, most joyful color. Orange and light yellow match has a very comfortable sense of transition. Orange should not normally be paired with purple or dark blue, which would give an unclean, obscure look. Because orange is very bright and eye-catching, sometimes it will make people have negative and vulgar imagery, this situation is especially likely to happen in the use of clothing, so when using orange, pay attention to the choice of matching colors and ways of expression, in order to bring out the orange bright and lively with the characteristics of the palate. Yellow Yellow's brilliant, brilliant, sun-like light, symbolizing the light of wisdom to illuminate the darkness. Yellow has a golden glow and symbolizes wealth and power, it is the color of pride. In industrial color, yellow is often used to warn of danger or remind attention, such as traffic signs on the yellow lights, engineering with large machines, students with raincoats, rain shoes, etc., all use yellow. Yellow in black and purple can reach the unlimited expansion of power under the background, light pink can also be like a young girl will be yellow this proud prince conquered. Yellow and green match, looks very energetic, energetic; Yellow and blue match, looks beautiful, fresh; Pale yellow and dark yellow match looks the most elegant. Pale yellow can match almost all colors, but if it is to be eye-catching, it cannot be placed on other light colors, especially white, because it will be you can't see anything. Dark yellow generally does not go well with dark red and dark purple, nor does it go well with black, as it can make it feel obscure and dumpster diving. Green Green in commercial design, green conveys the refreshing, ideal, hope, growth of imagery, in line with the service industry, the health care industry's appeal, in factories in order to avoid * work eye fatigue, many of the work of the machinery is also the use of green, the general health care institutions places, but also often use the green for the space color planning that is marked with medical supplies. Bright green is a very beautiful, elegant color, it is vibrant, symbolizing life. Green is tolerant, generous, and can accommodate almost all colors. The use of green is extremely broad, whether it is childhood, youth, middle age, or old age, the use of green will never lose its lively, generous. In a variety of paintings, decorations are inseparable from the green, green can also be used as a leisure color. Green infiltration of yellow for yellow-green, it is simple, young; green infiltration of blue for blue-green, it is clean, open-minded. Containing gray green, is still a quiet, calm color, like the forest in the twilight or the fields in the morning mist. Dark green and light green match has a harmonious, peaceful feeling; green and white match, looks young; light green and black match, looks beautiful, generous. Matching green with light red symbolizes the arrival of spring. But dark green is generally not matched with crimson and fuchsia, which will have a messy, unclean feeling. Blue Blue is a vast color, the sky and the sea, the vast landscape are blue. Blue is a symbol of eternity, and it is the coldest color. Pure blue color shows a beautiful, quiet, rational, peaceful and clean. Because of the calm nature of blue, with rational, accurate imagery, in commercial design, emphasizing science and technology, efficiency of goods or corporate image, most of the choice of blue as the standard color, corporate color, such as computers, cars, photocopiers, photographic equipment, etc., in addition to the blue also represents the melancholy, which is affected by the influence of Western culture, this imagery is also used in literary works or sensual appeal of the commercial design. Blue has a wide range of uses, blue can stabilize emotions, sky blue can be used as hospitals, health equipment decoration, or summer clothing, curtains and so on. In the general painting and all kinds of jewelry is also inseparable from the blue. Different blue and white match, showing bright, fresh and clean; blue and yellow match, contrast, more bright; large pieces of blue generally do not match with green, they can only penetrate into each other, into blue-green, lake blue or cyan, which is also intoxicating color; light green and black match, look solemn, sophisticated, cultivated. Dark blue can not match with crimson, fuchsia, dark brown and black, because there is neither contrast, nor brightness, only a kind of stolen, messy feeling. Purple purple Because of the strong feminine character, in the commercial design of color, purple is also subject to considerable restrictions, in addition to female-related goods or corporate image, other categories of design is not often used as the main color. Purple is the shortest wavelength of visible light. Purple is a non-perceptual color, it is beautiful and mysterious, giving people a deep impression, it is both threatening and inspiring. Purple is the hue that symbolizes piety, and when light and understanding illuminate the obscuring color of piety, the beautiful and lovely halo color enchants! Expressing solitude and devotion in purple, and divine love and the realm of spiritual dominion in fuchsia, this is the expressive value that purple brings. Purple is in a state of limbo between warm and cold, which, together with its low-lightness nature, constitutes the psychological negativity of this color. Unlike yellow, purple cannot accommodate many colors, but it can accommodate many faded levels. A dark, pure purple becomes a very beautiful, soft color as long as a small amount of white is added. With the addition of white, many layers of mauve are produced, and each layer of mauve looks so soft and moving. Brown brown
Brown is usually used to express the texture of the original material, such as hemp, wood, bamboo, cork, etc., or used to convey some of the raw materials of the color of the drink that taste, such as coffee, tea, cereals, etc., or to emphasize the classical and elegant tone of the enterprise or product image. White white white with high-level, scientific and technological imagery, usually need to be used with other colors, pure white will bring others a cold, grim feeling, so in the use of white, will be mixed with some other colors, such as ivory, white, cream, apple white, in the living products, clothing color, white is always popular main color, can be used with any color. Black Black
Black has a noble, stable, scientific and technological imagery, many scientific and technological products, such as TVs, sports cars, cameras, stereos, the color of the instrument, most of the use of black, in other areas, the black of the solemn imagery, but also commonly used in the spatial design of some special occasions, household goods and clothing design most of the use of black to shape the image of the nobility, but also an ever-popular main color, suitable for and many colors. It is also one of the main colors that are always popular and suitable for matching with many colors. Gray Gray has a soft, elegant image, and belongs to the intermediate character, both men and women can accept, so gray is also the main color of the ever-popular, in many high-tech products, especially and metal materials, almost all use gray to convey the image of high-level, science and technology, the use of grey, most of the use of different levels of changes in the combination or other colors with him, so as not to be overly single, dull, and a dull, rigid feeling. There is a dull, stiff feeling. Black and white are the last abstraction of color, representing the yin and yang poles of the color world. The Tai Chi pattern is a cycle of black and white colors to express the eternal movement of the universe. Black means emptiness, like the destruction of the sun, like eternal silence, no future, loss of hope. And the white silence is one of endless possibilities. Black and white are extreme opposing colors, and they always show their power by the existence of each other. They seem to be the master of the whole color world. Gray is probably the most passive color in the color system, it is a complete neutral color, relying on neighboring colors for its life. Gray means the disappearance of all color contrasts, and is the most peaceful resting place for the eye. However, the human eye cannot gaze at gray for a long time, indefinitely, because endless rest means death. Black, white and gray in the color scheme occupies a fairly major position, they are active in a variety of color scheme, the maximum change each other's brightness, brightness and hue, resulting in multi-level, multi-variety of beautiful colors, so they are never to be ignored without color.