With the emergence of Taobao, Jingdong and other online purchasing platforms, the word "e-commerce" (referred to as "e-commerce") also appears frequently in our lives. So the e-commerce industry uses the e-commerce trademark belongs to which class of trademarks?
In fact, e-commerce is an evolving concept, the narrow sense of e-commerce refers to the realization of the entire trade process in all phases of trade activities electronically, refers to the Internet-based electronic transactions. And the broad sense of e-commerce refers to the use of the network to achieve all business activities business processes electronically, refers to the enterprise to use a variety of electronic tools to engage in business activities.
To find the real class of trademarks belonging to the e-commerce, e-commerce trademarks belong to which class mainly also depends on the main business of the enterprise whether the content of the various types of trademarks match. Generally speaking, the most common e-commerce is a computer network based on a variety of business activities, including the provider of goods and services, advertisers, consumers, intermediaries, and other parties involved in the sum of behavior.
E-commerce trademark registration classification involves the following detailed categories:
9 classes (computers, computer programs (downloadable software), computer peripherals, electronic dictionaries, portable telephones, data processing equipment, optical data media, electronic publications (downloadable), electronic anti-theft devices, electrical wiring)
35 classes (advertising, business management and organization) Consulting, organization of commercial or advertising exhibitions, auctions, compilation of information into computer databases, on-line advertising on data communication networks, professional consulting in the trade business, import/export agency, sales promotion on behalf of others, personnel management consulting)
Class 38 (Television broadcasting, transmission of information, computer-assisted transmission of information and images, electronic mail, teleconferencing, provision of access to the user of a global computer network (service providers))
Class 38 (Television broadcasting, transmission of information, computer-assisted transmission of information and images, e-mail, teleconferencing, provision of access to the user of a global computer network (service providers)). Class 38 (Television broadcasting, information transmission, computer-aided information and image transmission, electronic mail, teleconferencing services, provision of user access to global computer networks (service providers), provision of telecommunication links to global computer networks, provision of Internet chat rooms, provision of access to databases)
39 (Transportation, transport booking, gift-wrapping, ship brokering, railroad transportation, car parking services, warehousing, physical storage of electronic data or document carriers, express delivery (of letters or merchandise), travel arrangements)
41 Class (training, arranging and organizing conferences, publishing of on-line electronic books and magazines, provision of on-line electronic publications (non-downloadable), digital imaging services, club services (recreational or educational), provision of on-line games (on a computer network), fitness clubs, translations, book publishing)
Class 42 (engineering, certification of quality systems, testing of materials, development of construction projects. Computer software design, converting tangible data and documents into electronic media, creating and maintaining websites for others, data conversion of computer programs and data (non-tangible conversion), providing internet search engines, computers)
It is worth noting that the nature of e-commerce is an internet-based retail, wholesale and other merchandising business, in addition to Classes 9, 38, 42 and other internet, goods Packaging and transportation and electronics-related trademarks, there is another category of trademarks that all e-commerce can not be ignored, that is, Class 35.
Class 35 is a major class that all e-commerce companies, e-marketing platforms, etc. must register, otherwise there will be infringement or the risk of being infringed upon, bringing about unnecessary economic losses and negative brand impact.