How to deal with the physical and publicity does not match

The existence of false propaganda business situation, misleading consumers shopping caused by the loss of consumers, consumers can request a refund from the merchant, return claims for compensation for losses. Operators conduct false propaganda, by the administration for industry and commerce ordered to correct, according to the circumstances of a single or concurrent warning, confiscate the illegal income, impose a fine of more than double the illegal income of five times the fine, there is no illegal income of less than 10,000 yuan fine; the circumstances are serious, ordered to suspend rectification, revocation of business licenses.

I. What are the violations of advertising spokesman

1, in the medical, pharmaceutical, medical device advertisements for recommendation, proof;

2, in the health food advertisements for recommendation, proof;

3, for the commodities they have not used or services they have not received for recommendation, proof;

4, knowing or should know that the advertisement Knowing or should know that the advertisement is false, but still in the advertisement of goods and services to recommend, prove.

Two, advertising operators and publishers shall bear civil liability:

1, in advertising to harm the physical and mental health of minors or people with disabilities;

2, counterfeiting the patents of other people;

3, disparaging the goods and services of other producers and operators;

4, using the names or image in advertisements without consent;

5. Other infringement of the legal civil rights and interests of others.

Legal basis: The Advertising Law of the People's Republic of China Article 56 Violation of the provisions of this Law, publishing false advertisements, deceiving and misleading consumers, so that the lawful rights and interests of consumers who purchase goods or receive services are harmed, the advertisers shall bear the civil liability in accordance with the law. If the advertiser or the publisher of the advertisement cannot provide the real name, address and effective contact information of the advertiser, the consumer may request the advertiser or the publisher of the advertisement to make compensation first. If false advertisements of goods or services related to the life and health of consumers cause damage to consumers, the advertisement operator, advertisement publisher or advertisement spokesperson shall bear joint and several liability with the advertiser. False advertisements of goods or services other than those stipulated in the preceding paragraph, causing damage to consumers, the advertisers, advertisers, advertisers, who know or should know that the advertisements are still false, design, production, agency, publication or recommendation, proof, shall be jointly and severally liable with the advertisers.