Tea ceremony belongs to the category of Chinese culture, that is, to regulate the various details in the tasting of tea, the following is the tea ceremony activities I organized for you to publicize the program, I hope you will be useful to you.
Tea ceremony activities publicity program 1Tea ceremony theme series of activities
? Tea to make friends? Theme series of activities program
I. Activity time: April 16?May 22
Second, the process of activities:
(a) opening ceremony
1. Tea performance. Members of the Tea Ceremony Troupe will perform and demonstrate to the audience on the spot, so that the audience can feel the tea utensils, costumes and other specialized utensils usage. During the tea ceremony, a guzheng performance was also held to create a better atmosphere and arouse more interest in the tea aroma and sound
(2) Tea display. Tea companies will provide a variety of teas to be displayed at the tea tasting event, and explain their efficacy and characteristics
(3) Free tea tasting. We will set up a free tea tasting area, tea can be purchased, but also through sponsorship, sponsorship of tea will indicate the sponsoring company. Activities on-site tea tasting and tea games (to identify what kind of tea)
(4) Tea history and development of the display. In the activities of the site hanging pictures and text of the history of tea development, for students to show the origin and development of tea, is the students asked to understand more about the culture of tea, know that it is profound, help the inheritance of tea culture, enhance the national pride and patriotism
(B) Tea Ceremony Speech Contest
1.Activity time: preliminary round April 24 final round on May 14
2. Activity process:
1, preliminaries: registered students in the designated time on time to the venue, ten minutes of short speech, content and their understanding of tea. According to the state of the speech and the depth of the content of the speech selection, selected 10 people into the final.
2, the final: into the final students more detailed speech, in addition to the end of the speech will also be knowledge of the quiz. The final comprehensive evaluation, the final winner
3, the final evaluation of the first prize 1, 2 second prize, 3 third prize, issued certificates and prizes. A number of winners, issued certificates.
(C) Flower Tea
1. Activity time: May 21
2. Activity location: in front of Building No. 3
3. Activity participants: teachers and students of Qingdao Agricultural University
4. Activity arrangements: 9:00 activity officially began, free to explain to the students about the knowledge of drinking flower tea
According to the needs of the students free gift tasting of tea. According to the needs of different students free gift tasting health flower tea
(D) you catch up with each other
1.Activity time: May 22
2.Activity location: the five-ringed stadium
3.Competition process: (1) will be divided into four groups of competitors, will be divided into four groups of two groups, a group of tea, a group for the functional attributes.
(2) for the tea of a group of students in the beginning of the game on behalf of the characteristics of the tea to catch the corresponding functional attributes of a group of students (each time the representative of the tea and functional attributes randomly selected).
(3) The game for a group of 15 minutes, according to the tea group to catch the corresponding functional group of students whether the number of students more than half to determine the winner
(E) Tea training
1.Activity time: May 15
2.Activity location: classroom
3.Activity participants: all students
(VI) Tea Culture Association Tea and Human Health Lecture
1. Lecturer: Ding Zhaotang
2. Activity object: all students
3. Lecture time: May 8
4. Participants: students who are interested in the culture of tea
5. Activity place: classroom
(VII) Rhyming Tea Ware Lecture
1. Speaker: Zhao Yonghou
2. Activity time: May 20
3. Activity place: classroom
4. Participants: students interested in tea
5. Activity process:
1. A professional or a student who has a research on tea explains the history of tea utensils, classifications, and how to identify good and bad tea utensils.
2, play music, set the scene
3, through the ppt to show students the knowledge of tea.
4, on-site questions, to answer students about the tea set of doubts.
Tea Ceremony Activity Propaganda Program 2Tea Culture Website Planning Program
I. Purpose of building the website and its functional positioning
The network has gradually become the third largest media following the television media and newspapers, and has become an indispensable tool for people's life and work, affecting people's lives. We are going to set up a website to publicize the tea culture and carry out the extension of market development.
1. Anatomy of the website
Anatomy of the website itself, the purpose is to find out where the basic problems of the website, the introduction of tea culture and health care knowledge, and its drinking habits and characteristics of each region.
2. E-commerce positioning
E-commerce positioning of the site, the location of the site is clear that the establishment of a rich information content, timely and rapid update, with good interactivity of the tea culture publicity website.
With the growing popularity of the network, the promotion of tea culture will also enter the high-speed development of the information age, the network tea bar will be deep into people's lives. Our? The tea bar will penetrate into people's lives. will also take the majority of tea friends into the network era, bringing you a different and wonderful experience!
3, e-commerce mode
Analyze the e-commerce mode of the website, research and website to match the e-commerce mode, to each browse this page to provide the temptation of tea.
This website adopts the B2C e-commerce mode, using this website to present various information about tea to consumers, so that consumers can learn more about tea culture.
Second, the website technical solutions
According to the functions of the website to determine the technical solutions.
1. Site access
Web hosting low-cost, easier to maintain, so in the early days of the site using the access. In the content of the site and the functions continue to improve, the site visits began to grow, and then the implementation of hosting or self-built servers.
2. Programming language selection
Server system selection Dreamweaver
3. Site security
Installation of Windows2000Server and 360 firewall software, the development of anti-hacking, anti-virus program.
4. Related program development
Web program ASP, JSP, CGI, database programs, etc.
Third, the site content planning
1. Web page structure
(1) Web page of the art design --- the color to the natural, fresh tea-green-based; picture applications and text combined; layout planning is basically three-column type; make the Web page design is simple, atmospheric, more holistic and aesthetically pleasing, whether from the artwork or layout is first-class, able to attract others to continue to browse in the site.
(2) Web page update and revision plan --- Web page code is streamlined; pictures and flash clear, and with the watermark of the site logo; page capacity is appropriate, the page color is appropriate; regularly update the content of the web page, and revamp it as needed.
2. Site structure
Mainly includes: home page, site profile, tea ceremony, tea ceremony, tea ceremony aesthetics, the top ten teas, the basic content of the Tea House.
(1) Home
For the entire site, the home page is in the first place. A well-made home page will attract many potential customers. On the homepage of our website, not only the webpage is made simple and atmospheric, but also the picture display and text introduction of tea products, as well as some important news and links.
① Tea Friends Login: Tea Friends registration, to strengthen the management of tea friends.
② Links: the role of the links is to attract some Internet users to click on their own sites, the rise in browsing, but also some potential customers to increase.
③ Contact me: to provide timely service for tea friends, to promote Chinese tea culture.
(2) Website Introduction
According to the purpose of the website, it briefly introduces the culture of the website, the dynamics of the tea industry, and contact with me.
① Site culture: look at this column, you will find that our site culture and the introduction of the five stages of the ancient Chinese tea culture.
② Tea Industry News: to provide the latest tea industry news guide.
③ Contact me: in this column you can see the site staff phone and address, QQ or EMAIL and other contact information.
(3) Tea Ceremony
As a cultural publicity site, the tea culture show is very important.
① Basic introduction: the basic introduction to the tea ceremony tea ceremony, so that visitors understand the tea ceremony, the connotation of the tea ceremony, the extension and so on.
② Tea Ceremony history: Although? Tea ceremony? The word from the Tang Dynasty has been used for more than a thousand years, but so far in the "Xinhua Dictionary", "Cihai", "Etymology" and other tools are not this entry, a brief introduction to the Chinese tea ceremony culture.
③ health care of drinking tea:? Tea as medicine, introduces the various health effects of tea.
④ Tea Ceremony Hundred: Introduces the tea ceremony culture and differences between various countries.
For example, the Chinese Tea Ceremony: not only satisfied with the invention of tea to cultivate the body and the norms of the ceremony, but more boldly to explore the true meaning of tea on human health, creative combination of tea and traditional Chinese medicine and a variety of natural raw materials organically, so that the role of tea in the role of health care to be greatly enhanced, and so that it has gained a greater space for the development of China's Tea Ceremony, which is the most practical value of the Chinese tea ceremony. This is the most practical value of the Chinese Tea Ceremony, which has been valued and loved by people for thousands of years.
Tea Ceremony Activity Promotion Program 3Lian Yuan Zen Tea Culture Park Promotion Planning Program
First, cultural tourism will become an important part of the new century tourism and leisure industry
China is the hometown of tea, is the earliest use of tea and drinking tea in the country. Similarly, China has a long history and tradition of tea culture tourism. Tea tourism activities also first appeared in China. Successive generations of literati as well as travelers are fond of tea tourism. Many famous poems left by poets of all times when they visited great rivers and mountains and places of interest, many of which are related to tea tourism. Such as? Tea is born in this stone, jade spring flow unceasingly. Root Ke sprinkled with fragrant fluids, picking service to moisturize the muscles and bones. Bunch of old roll green leaves, branches are connected. It is the great poet Li Bai in the Tang Dynasty traveled to Hubei Yumen Temple near the tea plantation wrote majestic and bold poems, praising the tea tree tourism ornamental and health care. The Ming Dynasty great traveler, geographer Xu Xiake in the "Xu Xiake Travels", many times mentioned in Mount Lu, Mount Huangshan travel and tea mood, reflecting the tea is the best companion for tourism. Emperor Qianlong of the Qing Dynasty, six times in his life to Jiangnan tour, has several times to Hangzhou, Longjing Temple, Shifeng Mountain under the Hu Gong Temple tour, tasting Longjing tea, and decree Longjing tea as the annual tribute. All these show that China's tea tourism has been accompanied by the development of tea production, but unfortunately in recent years people only focus on a single harvest of tea products this economic function, ignoring the tea tourism which potentially huge economic, social and ecological benefits of the function.
Second, the Golden Triangle of China, Japan and South Korea tourism
Shandong Peninsula is the largest peninsula in China, but also the most beautiful peninsula. The Peninsula City Cluster, which consists of eight cities including Jinan and Qingdao, is the area with the richest tourism resources in the province. More than 70% of the province's 639 scenic spots and resource points are located here, which is known as the best tourist sightseeing and vacation destination in China.
Li Deming, director of the Shandong Provincial Tourism Bureau, said in an interview with reporters that the peninsula is the province's development of international tourism at the forefront of the development of domestic tourism, the development of domestic tourism, to take advantage of the development and revitalization of the Shandong Peninsula City Cluster, to create the Ru-Japan-Korea? Tourism Golden Triangle? , driving the province's tourism industry to a higher level of development.
We are familiar with South Korea and Japan's tea ceremony world civilization, and the tea ceremony itself originated in China, South Korea and Japan and China's cultural exchanges are also more tea-based,
As the first stop of the Golden Triangle has ? The first stop of the Golden Triangle has a blue sky, blue sea, golden beach, Buddhism? Rizhao should have the most development prospects, and as the Golden Triangle is the best medium of exchange is? Zen tea. So Zen Tea Culture Park is the most suitable for the development of the form of culture, tourism and tourism park.
First, planning background:
Lian Yuan Zen Tea Culture Park Introduction
Relying on more than 1,400 years of history of Rizhao Buddhist culture, based on the giant green tea, invested 1.8 million yuan to create an area of more than 100 acres? Lian Yuan Zen Tea Culture Park. Lian Yuan Tea Factory for the former Tiefoshan Tea Factory, was founded in 1988, is a collection of famous green tea planting, production, processing, trade, scientific research, tourism, Zen tea culture research in one of the green tea enterprises. It has nearly 1,000 acres of tea plantation for development, and the area of the organic tea plantation of the tea farm alone is up to more than 400 acres. Existing professional production of Zen tea employees 58 people, the annual output of Zen tea 50,000 pounds. Is the only one in the north of the Yangtze River to produce Zen tea and gift tea as the characteristics of the development of enterprises to promote and develop Zen tea culture and Qilu traditional ceremonial culture as its own responsibility.
Second, Zen tea culture,
Zen tea is the use of strict integration of Buddhist production and processing technology, after a special tea ceremony, thus enlightening the Buddha nature, showing the Buddha's reasoning of the Buddha's use of tea as a special form of spiritual cultivation, Zen tea culture is aimed at strengthening the enlightenment of the present moment, to realize the transformation from lost to enlightenment, from vulgar to elegant. A thought lost, Zen is Zen, tea is tea; clear, turbid turbid; elegant is elegant, vulgar is vulgar. A thought of enlightenment, tea that is Zen, Zen that is tea; clear turbid, turbid become clear; elegant vulgar, vulgar elegant. Tea that is the flavor of water, water that is the flavor of tea, tea and water mingling, inseparable. This kind of practice concept not only tacitly agree with the Buddha's original concept and the true meaning of Buddhism, but also especially fit the root of modern people. The spirit of Zen tea culture is ? Positive? Ching? Harmony? Elegant? The functions of Zen tea culture are? Gratitude, Inclusion, Sharing, and Affiliation. Dissolve the righteousness into gratitude, dissolve into tolerance, dissolve the harmony into sharing, dissolve the elegance into the karmic; so as to carry forward the spirit of Zen tea culture and the implementation of Zen tea culture, Zen tea culture to play a Zen tea culture to condense people's hearts and minds, resolve contradictions, optimize their own qualities, and harmonize the relationship between self and others of the role of the subtle.
Lian Yuan Zen Tea Culture Cost Analysis:
Zen Tea Factory: 500,000
Zen Tea Culture Hall: 300,000
Zen Tea Vegetarian Hall: 200,000
Zen Hall: 200,000
Zen Tea Guesthouse: 500,000
l Zen Tea Sales Hall: 500,000
Utility costs: slightly
Other costs: 50,000
Second, planning objectives:
Rational planning Lotus Edge Zen Tea Culture Park Lotus Edge Zen Tea Culture Layout
Rapidly enhance the Lotus Edge Zen Tea Culture popularity
Accurately find the Lotus Edge Zen Tea Culture Park profitability
Attract Ludong folk stunts and stunts people
Launch products Lotus Edge Zen Tea?
Third, the specific program
1, the overall layout:
(1) the doorway:
set sculpture: placed a carved Heart Sutra of a large teapot, you can circulate the flow of water. As a landmark of Lotus Edge Zen Tea Culture Park.
(2) building door: two large red lanterns labeled ? Zen tea?
(3) Both sides of the door: written in calligraphy? Tasting the lotus edge of Zen tea to participate in the nature and emptiness of the law? placed on both sides, highlighting the characteristics of Zen Tea Culture Park.
(4) Entrance: Kung Fu Tea Table Buddha head, Buddha belly, Buddha next to the Golden Treasure; tea drinkers touch the Buddha's stomach to symbolize the YouYongNaiDa; tea drinkers touch the Buddha next to the Golden Treasure to symbolize the source of wealth. There is a small electronic display, showing the first few tea guests to the academy.
[Suggestions] set up a large electronic display next to the tea guest, can let the tea guest to see their own is the first to the courtyard of the tea guest, feel its unique number, and where the purchase of tea tourists, the number will be printed in the ? Lotus Edge Zen Tea? The number will be printed on the top of the package to commemorate the event, thus enhancing the quality of the tea. Lotus Edge Zen Tea The high value-added of the tea and its sales.
(5) Zen Tea Culture Center: monks and other monks, celebrities and paintings on display and sale. Including Lotus Edge Zen Tea Culture growth course picture object exhibition, about the emergence of Zen tea culture, development, growth, maturity and communication with overseas Buddhist community. The use of modern equipment and advanced technology, built a high standard of modern Zen tea culture show garden; tea history hall in kind, charts, text, etc., using multimedia technology to show the origin of Zen tea, development history, etc.; Tea Hall through the tea show, so that tourists in the elegant environment of the tea at the same time, fully feel the richness of China's Zen tea culture.
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(6) Zen Tea Hotel: Suitable for organizations, especially religious training, cultural exchanges and other large-scale activities. Take a series of business theme route, take the initiative, start a business marketing strategy, planning a series of activities, and invite relevant units to participate; according to customer demand, to provide a place for leisure and comfortable business activities; invite the relevant media to do special programs or activities here.
2, the overall promotion
(1), the overall positioning:
Buddhist culture has a special tourism function, to meet the tourists seeking knowledge, beauty, curiosity of the tourism motivation, but also to meet the deep emotional needs.
Rizhao is a tourist city with a combination of leisure life and rich cultural atmosphere, in Rizhao, tea is a part of life, no matter the dignitaries or farmers in the countryside are drinking tea, and Rizhao with its north of Qingdao, west of Linyi, south of Lianyungang important geographic location, as well as the blue sea, the blue sky, the golden sand beach, the Buddhism of the city characteristics of the majority of tourists in favor. Zen tea culture garden built in Rizhao will naturally have a lot of selling points.
To create Rizhao Buddhist culture and Zen tea culture important base, the Buddhist culture and tea culture marriage, take the road of industrialization and marketization.
Therefore, our positioning of Zen Tea Culture Park: Zen Tea Culture Base
(2) Unique selling point refining: Zen + leisure
(3) The overall promotional language: tour of the Qilu Holy Land and enjoy the Lotus Edge Zen Tea
(4) Zen Tea Culture Park LOGO:
Recognition of the corporate LOGO is one of the important functions. Under the market economic system, competition is intensifying, the public is faced with a variety of complex information, a variety of logo trademark symbols are countless, only distinctive features, easy to recognize and remember, profound meaning, beautifully shaped logo, in order to stand out in the same industry. It can distinguish itself from other enterprises, products or services, so that the audience has a deep impression of the enterprise, thus enhancing the importance of logo design.
Zen Tea Culture Park, as an important base of Buddhist culture in Rizhao, the design of the logo, to meet the Buddhist Zen mood.
(5) Promote the choice of media:
In the choice of media, according to the current status of the lotus edge of Zen Tea Factory, the Zen Tea Culture Park is in urgent need of enhancement of visibility. Then in the choice of media above, we recommend the following media:
① Bus kiosk light box:
② TV special:
③ Newspaper ads:
④ Establishment of a Web site:
⑤ Other:
3, Lotus Edge Zen Tea
(1) Zen Tea grows in the mountainous Shandong province, Rizhao city, Rizhao is a mountainous province of the green water and mist, the clouds are steamed. Rizhao City, mountainous areas, Rizhao is a temperate maritime climate, warm and humid all year round, the average annual temperature of 12.6 ℃, the average annual humidity is greater than 72%. Rizhao east of the Yellow Sea, north of Qingdao, south of Lianyungang, west of Yimeng mountainous area, across the sea with South Korea and Japan. The temperature difference between day and night is obvious, the mountainous hills soil is slightly acidic, is yellow-brown loam, soil organic matter content is high, away from the pollution of modern urban areas, the geographical environment of the mountains and the water, creating a Zen tea color green and fresh, the smell of fragrance and elegance, the soup color is clear and melting, the taste of mellow sweetness, the shape of the characteristics of the beautiful and generous. Zen tea not only has three virtues: ? When sitting in Zen, it keeps you awake all night, helps digestion when you have a full stomach, and it is not hairy. and also dispels lung dysentery and protects health. Protecting teeth and eyes, quenching thirst and generating fluids, and growing good roots. Therefore, drinking tea has become the best aid for Zen cultivation.
(2) the current market situation: the traditional regional consumption habits of tea is going to decomposition, replaced by a more modern, diversified tea consumption trends. Zen tea should cater to the new needs of the modern market, focus on building regional brands to occupy a place in the market. It is understood that the tea industry enterprises around Jiangsu and Zhejiang are in the brand above the effort. Such as,? Dragon crown? West Lake Longjing manufacturer Hangzhou Longguan Industrial Company in order to strengthen its brand protection, on the? Longguan? On the basis of the brand, at the same time, the introduction of a series of brand products indicating the place of origin, such as Longguan Xihu Longjing, Longguan Qiantangjiang Longjing, and so on.
(3) Lotus Edge Zen Tea Selling Points:
Origin: Rizhao, the first production base of green tea in the north of the Yangtze River;
Effectiveness: refreshing and invigorating effect, teeth and eyes;
(4) Lotus Edge Zen Tea Advertisement:
(5) Advertising Performance:
(6) Promotion and media selection:
4, brand chain Operation
5. Sales centered on monasteries around the world
6. Exclusive supply of each Zen dojo
7. Comprehensive sales
From the point of view of tourism economics, Zen Tea Culture has far-reaching development connotations. This is because
1, the intellectual connotation of Buddhist culture. Buddhist culture contains a large number of human civilization through the integration of Buddhist teachings, from which you can understand a certain historical period of social, economic, scientific and technological, literary and artistic development. At the same time, the Buddhist scriptures contain a wealth of philosophical, but also has the attraction of knowledge.
2, the artistic appeal of Buddhist culture. This charm is mainly reflected in the carrier of Buddhist culture. Can be appreciated by visitors to the Buddhist cultural carriers are mainly temples, statues, Buddhist supplies, Buddhist organizations, Buddhist festivals, Buddhist activities. Each is a precious historical relics and exquisite art treasures, is to attract visitors to further accept the Buddhist culture and produce aesthetic feeling of tourism attraction. Buddhist cultural carriers to the tourists to convey information while mobilizing its aesthetic pleasure, and thus has a strong artistic appeal.
3, the Buddhist culture of curiosity guide. Buddhist culture as an important connotation of tourism products in the tourism region, is a world full of mystery, this mystery has a strong attraction to the tourists.
4, Buddhist culture of emotional satisfaction. For Buddhist believers and Buddhist believers, the emotional needs of Buddhism is the link between them and Buddhism, and this emotional bond is an important factor in attracting them to travel to the Buddhist cultural place. There are also many belonging to the basic sense of the upper reaches of the people, they only pursue the transcendence of the Buddhist consciousness, it is this transcendence triggered their tourism motivation, through the transformation of motivation into practical action and get psychological compensation, to obtain psychological equilibrium. In the sense of tourism, whether it is religious emotional satisfaction or psychological balance through the pursuit of transcendence of Buddhist consciousness, all because of the support of Buddhist culture.