For women who love beauty, the beauty salon is the existence of God, women's beauty market is very huge, but even so, the beauty salon's marketing approach is related to the beauty salon to speak to the top priority, then I'm with the readers to understand how to write it.
I. Activity Theme:
*** September Warmth Autumn - Grace Delivery
Activity Purpose:
1. Activity to help the store's oldest customers to thank their friends, the continuation of friendship as a breakthrough.
2. Activities to attract old customers to leave friends ****, in the name of old customers to friends worth XX yuan, the special gift.
Three, the activities of the operation:
The first step: newsletter form will be informed of the activities of all the store's old customers;
Newsletter content 1: life is a wandering tour, met you, it was a beautiful accident. I cherish every person who can be called my friend, because that is the place where the wandering heart can stop. Thank you, you gave me precious friendship. Organized by XX beauty salon *** July refreshing summer - grace to pass the event was officially launched, the activity time x month x day - x day stop.
Newsletter content 2: XX beauty salon in gratitude to thank the old customers, where the store old customers can get free from the beauty salon to provide the value of XX yuan gift package, each person is limited to x. Older customers only need to provide friends *** and name, and then by the beauty salon unified newsletter or letter to notify the old customer friends **** told her in XX beauty salon consumption of XX friends in order to thank her for these years to her life and work to help, order the value of how much money gift packages to her ***
Step 2: telephone notification of the old customer friends; **** informed by her in our beauty salon consumption of XX friends in order to thank her over the years to her life and work to help, ordered a gift package worth how much money ***
Talk content: X sister, hello, I am XX beauty salon XX, you have a XX beauty salon consumption in our XX called XX friends, very grateful to you so many years of her life and work to care and help, in our beauty salon spent XX yuan, for your Ordered a gift valued at XX yuan, at the same time inside your friend personally wrote to you, she has always wanted to express her blessings and words of thanks to you, now I verify the details of information with you *** Verify ****, X Sister XX beauty salon will be in 12 hours or less, to arrange for the courier company to help you mail over, please pay attention to check. Thank you, I wish you a happy and healthy work!
The third step: the phone again to visit the old customer friends; **** confirmation and appointment time to the store ***
Speech content: X sister hello! I am XX beauty salon XX, may I ask you received the delivery? *** Waiting for the answer ****Received! ***Customer ***, XX sister, this gift, on behalf of the X sister to your feelings and thanks for many years, I hope that you and XX sister between this friendship can be long-lasting.X sister, because our beauty salon to participate in this activity of the people, so need to make an appointment in advance. When would be a convenient time for you to come to the salon to activate the gift package and spend money? Would tomorrow morning at X o'clock be okay? ***Waiting for the answer*** Then I will call you at X o'clock tomorrow morning to remind you*** Remind customers one hour in advance*** I hope I won't disturb you! Thank you, wish you good health and happy!
The fourth step: the phone to remind the old customer friends; *** the next day ****
Speech content: X sister hello! I am XX beauty salon XX, yesterday called and you made an appointment today to give you a gift package to enable, may I ask you to come over now?X sister! Now it is just the beauty salon customers are not a lot, so that we can provide you with better quality beauty services.XX sister! Then we will see you later!
Second, material preparation:
1. favor card design:
2. envelope cover design: *** unified letter paper, written by the customer unified ***
3. envelope back cover design:
4. letter design:
5. publicity banners:
Third, attention:
1. Do a good job in a timely manner in the detailed registration of old customer friend information;
2. Timely telephone information confirmation *** In the request for friend information, it is not excluded that some of the old customers are not able to accurately explain the details of the friend's address ***;
3. Beauty salons in the design of the grace package must be set more than 3 times the project, can effectively avoid the consumption of the new customer after the first time there is no transaction, there is a chance to continue the service sales. The next step is to ensure the effect of the experience program;
4. The salon can launch three kinds of cards, namely, the membership card, the treatment card, and the comprehensive card, according to the actual situation of the cards in the store. Membership card into the threshold can be slightly lower than the previous amount, for example: the original 5,000 entry threshold, now during the event can be 3000 yuan to enjoy. Grace activity membership is a new concept. The salon will need to set up a treatment card and a comprehensive card in advance for the launch of the experience program.
Two
A survey and analysis of the situation of beauty salons in Beijing
For medical service organizations, beauty salons are undoubtedly a strong consumer, group characteristics of the high-level medical consumer groups, and in Beijing, this market is actually a vacuum in the health care industry, as a result of such a group of people, the identity of its generally for The company's high-level white-collar workers, information workers, broad wife, second wife and other rich or idle women.
Second, the theme
Wish for beauty, send your health
---- million free plastic surgery to you
"Free Plastic Surgery "one of the beauty salons
Three, the purpose
Launched our team of plastic surgery experts *** the main promotion of Chi Ke Ming *** ;
Launched the Beijing Institute of Contemporary Plastic Surgery and Beauty
Four, the cooperation method of the discussion
1, a simple operation
Choose a number of representative, strong Beauty salons, discuss customer resources *** enjoy, our expert lectures and on-site lottery "free" to do plastic surgery *** free surgery fee ***, terminal information and discount cards sent to each other.
***beauty salons***See "List of beauty salons in Beijing "***
***1***, the production of terminal presentation materials***Mainly Beijing Contemporary Institute of Plastic Surgery and Aesthetics Qi Keming***
***2***, on-site lectures and appointments for surgery to draw one or more "Free" to do plastic surgery in the form of carry out.
***3***, booking surgery at the event site, and draw one or more "free" to do plastic surgery*** According to the number of booking surgery to determine the initial 10% free***
***4***, the production of discount cards.
Note: the restrictive conditions for the issuance of cards.
2, system operation*** and other implementation of the stronger after the promotion***
Patronizing the beauty salon of the group, its health status has the following characteristics:
- in a state of sub-health, but very eager to be healthy, beautiful, and want to keep track of their own health status;
- In a healthy state; but want to stay healthy and beautiful;
- In a state of wanting to change, but don't know how to choose a medical institution;
- In a non-healthy state; but don't know how to choose a medical institution. -In a non-healthy state, but do not know how to choose a medical institution;
Suggestions:
--Be a high-level member, conducive to the maintenance of business level and the cultivation of the hospital's reputation
Strategy: choose an appropriate carrier, choose a convenient channel, and choose an optimal time to enter.
--The most rationale and the most convenient channel are the absolute guarantee for marketing.
***4***, make discount cards.
Note: restrictive conditions for the distribution of cards.
2, system operation*** and other strong execution after the promotion***
The group of people who patronize the beauty salon have the following characteristics of their health status:
--in a state of sub-health, but very eager to be healthy, beautiful, and want to keep track of their health status;
- In a healthy state; but want to stay healthy and beautiful;
- In a state of wanting to change, but don't know how to choose a medical institution;
- In a non-healthy state; but don't know how to choose a medical institution. -In a non-healthy state, but do not know how to choose a medical institution;
Suggestions:
--Be a high-level member, conducive to the maintenance of business level and the cultivation of the hospital's reputation
Strategy: choose an appropriate carrier, choose a convenient channel, and choose an optimal time to enter.
-The most logical reason and the most convenient channel is the absolute guarantee for marketing.
Uniqueness--Specially for individual people and specially designed doctor-patient "one-to-one" health guidance services
Uniqueness--At any time to enjoy the doctor-patient "one-to-one" health guidance services
To enjoy the doctor-patient "one-to-one" health guidance services
Professionalism - at any time to grasp the individual's health status and provide a full range of professional advice
Specialization - at any time to grasp the individual's health status and provide a comprehensive professional
Security - the scientific combination of doctor-patient relationship, more conducive to privacy and confidentiality, and truly provide a full range of humanized value-added services
Safety - the health of the population can also play a preventive role in the protection of
Personal health consultant membership card
Personal health consultant membership card content:
1, with this card to our hospital free registration fee, annual doctor "one-on-one" health consulting fee, health file establishment fee;
2, March 31, 20XX with this card to our hospital can enjoy a value of 258 yuan of gynecological full set of free examinations
***Including: XXX ***;
3, with this card to our hospital visit can enjoy 10% discount on medication, treatment, surgery *** cardholders must bring their ID card***;
4, the card is valid for 1 year, after the expiration of the application for renewal;
Program:
1, set up a task force to publicize the *** by Beauty Supplies Co. ** formed by the Beauty Supplies Co., Ltd. ***, the organization of investment promotion, contemporary women's hospital planning specialists and health advisers *** health ambassadors *** active cooperation
2, according to the actual situation of the health ambassadors can be assigned to the various end customers squatting;
3, the membership card to obtain the conditions: registration of its real name and its access to the card number can be;
4, members must hold the card to our hospital guidance desk to confirm and register to use;
5, the charging room of the cardholder's name, card number, date of use, the number of times and the purpose of the card, ***, address and other circumstances for detailed registration;
6, every holiday, the hospital to members of the cell phone newsletter blessing or e-mail blessing;
Health adviser card access:
--Health Ambassadors in the beauty to its customers in detail the value of the card, the purpose and use, *** can be easy to pull up the treasure or posters *** interested parties to fill in the personal name and card number can be obtained;
Membership management:
1, according to the salon provided by the list of recipients of the card and the card number, the charges Room and customer information department to set up the relevant program and preliminary registration;
2, the cardholder first to the guidance desk for confirmation; then brought to the fee collection office by the guidance to register;
3, the fee collection room according to the name of the cardholder or card number entered into the computer for verification;
4, the fee collection room of the cardholder date of use, number and purpose, ***, address and other details to be Effective registration *** enter the computer archives ***;
5, the designated doctor *** customer department *** detailed registration of the member's medical history, from time to time to make a return visit by phone;
6, every holiday, the members can receive the hospital's blessings *** cell phone newsletter or greeting card ***
Cooperative medical
I. Purpose
The establishment of market development channels for special diseases, the establishment of hospital medical collaboration resource network.
Two, the implementation
Organization: led by the President, the Medical Department, the Ministry of Corporate Planning is specifically responsible for *** specifically by the General Manager Huang then determined ***.
System: "Medical Collaboration Management Measures"
Hospital in line with the further development of the medical market, multi-channel expansion of sources of disease for the purpose of the development of this management approach.
I, by the Medical Department, Corporate Planning Department under the leadership of the President is responsible for the establishment of medical collaboration and maintenance of the specific work.
Second, the Ministry of Business Planning and the Ministry of Medical Affairs to develop a monthly collaborative development plan, and is responsible for the preparation of annual, quarterly, monthly business statements to the dean.
Three, the development of the person responsible for the work under the leadership of the head of the department, and at any time to the head of the department to report on the specific implementation of the plan, the progress of work and results. The department head to the dean in charge to do occasional work reports.
Four, collaboration: after the establishment of the collaborative relationship, the Ministry of Planning is responsible for the collaboration with the direct occurrence of liaison. Collaboration with the hospital for business support, the hospital to collaborate with the payment of labor costs.
Incentives developed in accordance with the different types of diseases *** See the hospital collaboration cost extraction regulations ***
Three, the work plan
1, the development of collaborative resource object plan.
2, led by the dean to visit.
3, the development of contact methods and introduction of confirmation methods.
4, the development of cost rapid return method.
5, the development of regular contact public relations tracking method.
Entertainment venues
1, the theme of the event: "prevention of disease, health protection"
2, the organizers and co-organizers
Sponsored by the Department of Health
Beijing Contemporary Women's Hospital
3, the purpose and significance of the event: to respond to the country's attention to women, the prevention of AIDS, sexually transmitted diseases and related issues, to prevent the spread of sexually transmitted diseases, to prevent the spread of sexually transmitted diseases.
***1*** Activity time:
***2*** Activity place: Beijing's major concert halls, hotels, hotels, bars and other entertainment venues.
4, the activities of the detailed arrangements:
***1*** with the help of the Department of Health to complete the theme of the marketing development, that is, through the Department of Health issued on the "prevention of disease, protection of health" **** need to be negotiated with the Department of Health **** the relevant spirit of the instructions to do "! The division has a name". Or launch the annual campaign "Prevention of Disease, Protection of Health" sponsored by the Department of Health and co-organized by hospitals, under the banner of *** in response to the call of *** as a starting point, the formation of top-down, the name of the activities of the implementation of the force.
***2***Through print media, radio and TV reports, the significance of the campaign was reported in depth, establishing the hospital's image as a public service and gaining the trust of patients.
***3***Through the news media to inform the activity of the **** or health hotline, as well as the activity of the website, set up a special forum for online Q&A, etc..
***4***In the area where the entertainment venues are concentrated, set up the public service publicity light box with the theme of "prevention of disease, health care, health", or hang the relevant banners, to create momentum for the campaign.
***5***Place the publicity posters of the campaign in prominent places in the entertainment venues.
***6***Make a plastic-wrapped tissue paper with the campaign slogan and the name of the hospital, and distribute it for free or at a low price to the entertainment venues, so as to unknowingly pass on the information about the campaign.
***7*** In major hotels, hotel rooms in the restroom placed a small box containing condoms, and hotel supplies such as: toothbrush, toothpaste, comb and other items become essential supplies in the hotel. ***The small box is printed with the name of the hospital and phone number***
***8***Place a vending machine in the restroom of the entertainment venues, or place the presence of condoms in the box, and indicate the Department of Health, the Contemporary Women's Hospital, and ****, etc.. Make elaborate warning signs to post in restrooms.
***9***Periodic medical checkups for people working in entertainment venues.
***10***In the name of the Health Bureau, visit various entertainment venues and explain the significance and importance of this campaign to their key persons in charge in order to gain their support.
***11*** through private contact with the head of the chicken, to convey the content of this activity, and send it printed "prevention of disease, health care, health" card or physical examination card, with this card, the hospital will be free of charge for its registration fee for examination and treatment, to avoid the embarrassment of their hospital registration, to protect the privacy of patients.
***12***Developed specifically for this activity and the establishment of the physical examination of the special case, the patient with the card can go directly to the physical examination center for physical examination,**** the person in charge of the entertainment venues can be indicated on the card their names and ****, the hospital after the card can be "rewarded", so as to enhance its enthusiasm for this activity. ***
Note: This marketing plan is not only through the activities of the entertainment place to pull the personnel health care and treatment consumption, more importantly, through the activities of the hospital to expand the visibility and influence, set up the hospital's public welfare image, to attract other patients to the medical.