1, the use of "row of artillery tactics" to blast out a millionaire
10 years ago, a named "one plus one" clothing store in Guangzhou quietly born, the owner is 20-year-old Chen Zhanhong.
10 years later, "one plus one" by a family garment workshop development into a fashion design company, and then set up a "one plus one" Industrial Company Limited, there is no capital start-ups, 10 years, Chen Zhanhong from a self-employed into a large boss with 20 More than 20 enterprises, the big boss, assets amounting to tens of millions of dollars, each year only exports of clothing on the foreign exchange earnings of about 15 million U.S. dollars.
Development of such a rapid and prominent, in addition to the timing, location, people and in addition to the skillful manipulation of the market should not be underestimated.
"One plus one" industry, including clothing, electrical appliances, footwear, food and beverage, but clothing is the big head, clothing revenue accounted for 80% of the total income. And clothing styles, fabrics are updated in quarterly and monthly, how to take the pulse of the market in the rapid alternation is crucial. Chen Zhanhong said, he used the "row of guns tactics", that is, every design of a novel clothing, must be a row of "row of guns" put into the market to test the market demand, and then according to the first row of guns of the stirring effect, to decide the second batch, the third batch of the amount of investment.
"One plus one" of the outstanding point also lies in a restrained "bombardment" of the market, each kind of new products put on the market always leave room for error, never "bombardment" overheated. The right amount of time. Chen Zhanhong's idea is that customers buy things with the same meal, something to eat at once too full, will be bored with this kind of thing, can no longer raise its interest.
A product is disposable, but a trademark is long-term. No capital business, if the "one plus one" trademark "tired of", the future market is difficult to open, so "one plus one" in each new product best seller, the next one! New varieties and mature, so that you can not stop to "fast" and "new" rounds of bombardment of the market.
In order to ensure that the "one plus one" products, "fast" and "new" features, Chen Zhanhong is very focused on information, and strive in the shortest possible time to the information into a product, to seize the clothing "new wave", "new", "new", "new", "new", "new", "new", "new", "new", "new", "new", "new". Seize the clothing "new trend". At present, "one plus one" only suit style has 20 kinds of. No capital business, rely on "fast" and "new" can not win in the market. The real master of the market is the customer, only to win the customer, to win the market, to ensure that the "boom" is powerful.
So, "one plus one" and launched the "tailor-made" and "lifetime warranty" approach. Foreign visits, marriage and some special body customers, you can go to the "one plus one" tailored to fit the high-grade suit. Where in the "one plus one" and the introduction of "tailor-made" and "lifetime warranty" approach. Foreign visits, marriage and some special body customers, you can go to the "one plus one" tailored to fit the high-grade suit. Where in the "one plus one" purchase suit, can also be "lifetime warranty" body fat, ill-fitting suit can also be used to modify to fit. This move "one plus one" specializing in western-style clothing clothing store by one extended to seven, can not meet the needs. 2, a handyman earned 500,000 yuan a year
He is a loser, a liar, a deserter in the mall, no one put him in the eye, because he simply do not have the conditions to win with others. So how does Suhunda get ahead. No capital to start a business, in the road to success far ahead of the company earns more than 500,000 yuan of profit each year? Su Hongda is not young and talented, he was 35 years old, is still a factory handyman, monthly income can only sustain the life of a family of three, but also need to do some scattered sewing work for his wife, to help make up for the family. 35 years old, is the turning point of Hongda's life, one day, he passed by his home near the real estate brokerage company, found inside the staff dozing off. One day, he passed by a real estate agency near his home and noticed that the staff inside was dozing off. Although there was a lot of property buying and selling going on at that time, the real estate agency was the only one that was quiet, and there was only a little information about the properties posted at the entrance, with news of the company's top offerings attached to it. Hongda suddenly had a bright idea that this was a great opportunity, although he did not have enough money to start a small business, but his mother-in-law had quite a lot of savings, he decided to discuss with her. When he started the business, he minimized the customer referral fee and took only half a percent of the commission.
Additionally, he adopted a policy of "stalking", not being afraid to waste his breath, and kept introducing suitable houses for his customers, not giving up until the last moment - when they finally found their ideal house. Many customers come to the real estate company want to buy a house, in fact, there is no idea in mind, if the salesman knows how to seize their psychological weaknesses, sincere service for them, customers will naturally rely on you, not willing to run to another real estate company to buy.
3, the chicken lays eggs
Modern economic activities, their own economic strength is not enough but to develop their careers, many people will come to a "chicken lays eggs," "Borrowed money to invest in the production of money back to earn money to develop and grow their own strength. This business strategy, also known as "debt management, no money all over the world." However, today, when everyone knows how to borrow chicken eggs, "chicken" is not so good to borrow, you have to pay attention to many techniques. To give people the word "faith", which is the fundamental method of borrowing chicken techniques.
In Guangzhou, there is a multi-million-dollar assets of the private sector, Yue Yaxian, when the family was poor. Relying on do not do 36 yuan of wages, not to mention get rid of a poor word, even the livelihood is also difficult, he was determined to do tom business. No capital to start a business, think of the neighbor Pan aunt has several sons in Hong Kong, to borrow money from it. Started to borrow 10 dollars, said a week back, but he did not move that money, just locked in the box, due on time. After a month or so, he borrowed $20 from Auntie Poon, who said she would return the money on the same day, but he didn't use it, and returned the original money plus interest when it was due; and so he borrowed it again and again and again, and then borrowed it again and again, and half a year passed, and he really didn't use any of the money that he had borrowed. When Auntie Pan repeatedly praised her for her "credit", Yue Yaxian told her about his intention to set up a "kiosk to facilitate the lives of residents" and the difficulties he encountered. Aunt Pan is also really fast, smiling and comforting him: "Do not worry, you Yaxian want to set up store, lend you a million or so no problem." In this way, Yue Yaxian with a good "reputation" to raise start-up capital. Money, is to invest in entrepreneurial hard capital, for no money or insufficient financial resources, can borrow money, you can wish for success. Bank of China has more than 200 billion individual deposits, if you have the credibility of the businessman, you never have to worry about the lack of money.
4, the waist of millions of rich
Huang Guangyu finally understood the reasoning. 22-year-old Shantou, Guangdong young man is not yet big enough to figure out the doorway to make money. He is doing home appliance wholesale, his hometown that place of business, fierce competition, he felt the survival of the margin of size, a breath to the north, straight to Inner Mongolia. Inner Mongolia is very large, Huang Guangyu wandered around for a year, did not do much business, but from the thick sincerity of the personality of the people of Inner Mongolia learned the trick of making money. 1987 before the Spring Festival, he was diverted from Inner Mongolia to Beijing back to Shantou, Shantou's home for New Year's Eve, because of the Spring Festival ticket tensions stranded for a few days, boredom, nothing, in the city of Beijing to stroll around the electrical appliances line, encountered a peaceful clerk, the boss, and tried to contact the point of business.
With the thick sincerity of personality, Huang Guangyu not "black" should not earn money, maximize profits to customers. No capital business, even Huang Guangyu himself did not expect, three days shopping down, actually got more than 100 million yuan of order form. Really happy from heaven. Huang Guangyu felt that he touched the trick of business, but also touched the door of wealth. The right way must be brave. Turn of the year, Huang Guangyu said to do, and Beijing joint venture in Ox Street, founded Gome Electrical Appliance Co. Although not much strength, Huang Guangyu but end up with a real style, he into the best, the most colorful goods, selling the city's lowest price, not long after, Beijing and Tianjin peers know the cattle street has a not "black" people Huang Guangyu. Huang Guangyu by virtue of the thick sincerity, winning is credibility, doing business. His wholesale business is growing by leaps and bounds.
A year later, he took up retailing, which is more detailed than wholesale. Competition is also more intense, the boss of the electrical firms digging, recruiting customers, each with their own tricks. There is no capital business, Huang Guangyu, despite the vagaries of the business world, still hold their own old ideas, solid Fu credibility. And this time, he is more than previously thick sincerity, actually set up their own "repair station", as long as his store sold goods, can enjoy his "Yawar Electrical Service Center" after-sales service. Today, Huang Guangyu's Shantou Gome Enterprises head office in Beijing has seven branches, with an annual turnover of tens of millions of dollars, and he himself has long been a rich man with millions of dollars in his pocket.
5, from the homeless to millionaires
Feng Zhijiu was originally a vagabond, wandering around, although the hardships, but poor, in 1990, Feng Zhijiu followed the millions of gold miners flocked to the Pearl River Delta, but found that this place has long been overcrowded, and he would like to work in factories, but because of the age of the unskilled, factories do not accept him. Feng Zhijiu bored, will be in the factory district around, see the workers after work are carrying lunch boxes to the street store, and that in the street hungry and thirsty blind, his mind turned, how no longer open a small store for workers to eat it
So, his heart crossed, rented a private room as a kitchen, every day at noon and at night two buckets of rice, to the wandering crowd to sell, a day down to earn 30 yuan, soon he gathered enough money 37,000 yuan, in Guangzhou, Huangpu Avenue, rented a 5-square-foot store, did the license, put the firecrackers, the fast-food restaurant opened. Feng Zhijiu's small restaurant opened, like flowers attract butterflies like attracting a large number of customers, he operates the main trick, is to charge a low fee. At that time, Guangzhou's restaurants fast food hourly price is as low as 2 yuan, while he is uniformly 1 yuan. There is no capital to start a business, 1 yuan to eat who do not come! Feng Zhijiu hard work for a month, after checking out, in addition to expenses, actually earned 2000 yuan. Later, he added tables and stools tableware, hired temporary workers, expanding the front, every day, breakfast sell powder in dinner sell rice, all one dollar a copy.
This way, the daily customers are less than 500 people, up to more than 1000 people. He earns his money by selling more at a lower profit margin. Each 1 yuan of meals is actually not earned, but the intention is good, can also earn a few cents, if you can sell 1,000 copies a day, you can earn 300 yuan, a month is 9,000 yuan. A homeless man became so adept at business. A few years down, Feng Zhijiu has been worth millions of dollars, until now his fast food is still 1 yuan price. People call him "1 yuan big enjoy".
6, from scratch female college students
Li Suer Wen, cozy, a scholar's face, calm and kind. She was a graduate of the physics department of Sun Yat-sen University and was once the vice president of the student union. Full of ideals, she was ready to take the path of academics, dedicating herself to her country and nation with science, hoping to benefit mankind in the future. However, in 1957, the political storm in the mainland caused her to suffer a great deal of psychological trauma, her family was hurt, and her straightforward husband was actually reduced to the "rightist" overnight, and she herself was labeled as a "right-leaning opportunist".
Since then, she has been subjected to endless torture, and in 1958, she left the land where she grew up with four Hong Kong dollars and came to Hong Kong. As usual, she could have gotten support from her father in the United States. However, the two places were separated by a single word. No capital to start a business, she, with the scientific spirit of a scientist, insisted on struggling. She, with a tough personality in a gentle manner, started from nothing to build a family, starting from the lowest job. A young man with the ideal of a scientist entered the ranks of female factory workers. Science is down-to-earth, she is also silent and down-to-earth. There are always winds and waves in life, and the tide has its highs and lows, and even scientific experiments have to be carried out a thousand times before they can succeed. Mrs. Curie's indomitable spirit inspired her to work, tutor at night, study at the English College, and then go to the Technical College. Five years later, her husband also came to reunite, and later, her three children also grew up, understand, and also with the mother as strong, not afraid of difficulties, head start. She engaged in factories from the ground up, the early years of the processing plant, the start-up was difficult, she started from renting a few hundred square meters of space, to today's plant 7,000 square meters, the plant increased nearly 10 times. When the production of toys, dolls clothes, and for the United States famous factory processing, mainly sewing. Three years later, she started to build her own factory. She opened a hardware factory, starting with the manufacture of ordinary products for household use (such as nails), and gradually moving towards high-quality products. Starting a business without capital, today she is the founder and general manager of Wah Man Industrial Co. Many of her products have reached the level of patent application from the principle to the shape, which shows the high originality of her products. Over the years, she has insisted on the production of household products, and in recent years, she has expanded her business to include the production of household electrical appliances. Products are exported to Europe and the United States. 7, money magician
1982, just put down the "green seedling" or Red Cross health box Zhou Chau Yan is still just a 24-year-old young man, "barefoot doctor" to lose the qualification to practice medicine, at the same time, means that he will go back to the ranks of the peasants. Starting a business without capital, "There is no gold in the field" is an old saying that everyone knows in the crowded Chaoshan plains. One day, at home in the town of Zhou Chiu-yen idle panic morning tea when listening to people say: Shanghai people love to eat candied fruit, men, women, young and old love to eat, do not care that the candied fruit pickled jar with maggots. Zhou Chiu-yen is a man with a plan, he thought, the local people almost every family has a large pickling tank, the annual fruit harvest, will not eat the fruit after finishing the pouring of pickled into the cold fruit, eat all eaten. If these things to Shanghai, it is not allowed to make money. So Zhou Chiu-yen cobbled together 70 yuan carriage fees, carrying 30 kilograms of candied fruit to break into Shanghai.
To Shanghai, he carried the candied fruit to several food stores to promote, get almost the same answer: "no state collective business license, what business can not do with you!" This night, he spent under the eaves of Nanjing Road. Guarding a large bag of candied fruit straight worry. The sky is the limit. The next morning, a fellow Teochew and he met, and promised to help him out of the dilemma, with his own business license, bank account number and batch of invoices, and soon 30 kilograms of candied fruit to 168 yuan transaction. The fellow villager paid Zhou 100 yuan in cash and left. Although 100 yuan for the then Zhou Chaoren is not a huge sum of money, but more exciting to him is the peer with a business license in 10 minutes earned 68 yuan, making money like a magician. He secretly vowed: I also want to be a money-making magician.
Returning to his hometown, Zhou Chau Yan breath of state-run, collective and individual three business licenses. In December of that year, he averaged 0.9 yuan per kilogram cost in his hometown to buy nearly 1 ton of preserves, once again in Shanghai, because this time he holds a variety of "version" of the business license, his preserves business is particularly red-hot, this time he netted a profit of 1500 yuan, is his past when "barefoot doctors
This time, he netted 1500 yuan, which is the income of his past six years as a "barefoot doctor.
The success of this time, so that Zhou Chaoren's ambition is greater. He set up in his hometown "cold fruit purchasing station", rented an apartment in Shanghai, every night, he according to the Shanghai candied fruit market sales trends, let his secretary to prepare the production plan to his hometown telex. No capital business, at the same time, Chaozhou every day to Shanghai in the long-distance transportation fleet, there is a car he chartered. A few years past, Zhou Chao Ren became a resounding king of the Shanghai candied fruit market.
8, breakthrough
Shenzhen Seaside Real Estate Co., Ltd. was established in the summer of 1987, but until the fall of 1990, due to the system and management reasons, the company did not have great achievements. The current general manager Feng Xingmin took over, the company has only 5 employees, an office, a telephone extension, plus a small piece of land. Faced with this stall, they started from the piece of land they owned. In accordance with international practice, the planning, design, site management, infrastructure, sales and other aspects of real estate operations dissected, letting out, so that each link can be the best team of talent attracted to their own projects. No capital venture, so that the entire real estate operation will become a systematic project, the company's employees focus on the macro-control of the project, as well as economic calculations, market analysis, information collection and other work. That year, it received significant economic benefits. Realized per capita foreign exchange earnings of 2 million Hong Kong dollars. Profit of 650,000 Hong Kong dollars, the company jumped from a loss-making enterprise to become a large and impressive profit. 9, a small old trigger big ideas
Guangzhou Plastic Flexible Packaging Factory is a civil welfare factory, more than 100 workers in the factory, the disabled accounted for 54%. 1986 audit results show that 270,000 yuan of working capital loss of a clean slate. Owed more than 400,000 yuan of debt, has reached the point of bankruptcy. At this time, Xie Yao was in a critical situation. After assuming the post of factory director, he introduced the risk mechanism, and gradually contracted the workshop collectively, and soon turned the enterprise into a profit. 1988, and through the bidding for the implementation of risk contracting, the contractor has to pay 20,000 yuan of risk collateral, to ensure that the profits handed over to the Ministry of the factory 7% per year, and to ensure that the workshop workers' income also increased by 7% per year. There is no capital business, the risk mechanism to promote the contractor in the operation to make every effort to do their best to expand the business profitability.
Because carton, carton, plastic three workshops are independent product workshops, contractors can operate independently, so that they get rid of the cumbersome mechanism of the business section, able to scheduling production, supply and marketing, with the living business expenses, business operations are exceptionally active. They implement piecework for workers in the workshop, and implement task contracting for supply and marketing personnel, reflecting heavy rewards and penalties. It mobilized the enthusiasm of workers at once. The machine utilization rate of the six shifts in the plastic workshop increased from 4% to 97% before contracting. The production of the whole factory showed a good sign of prosperity. Three years down the line, the risky contracting of the risky business approach to make the whole plant profits hit a record high in 1991. Profit of 380,000 yuan, 5 times more than before contracting. The average monthly income of employees is 84% higher than three years ago. In addition, they added eight machines and equipment and paid off their debts.
Starting a business without capital? Sweeping a year earned 400,000 yuan
In Shenzhen, there is the country's first sweeping company - Rixin Cleaning Service Company. No capital business, the company was disdained, started in 1984, only two flat tricycles, and in 1991, they used a broom lump "broom" out of 1.5 million yuan in fixed assets and 400,000 yuan a year in profits. Some restaurants, hotels, institutions, factories more and more welcome this sweeping company, they think they hire cleaners, not only to his personal salary, but also to manage the housing, health care, retirement and many other issues. Also spend money to buy vacuum cleaners and other special tools for sweeping. Therefore, it was calculated that it was more cost-effective to contract out the sanitation to a cleaning company. With the development of the deep dam construction business, the sweeping company will grow even more.
10, 10,000 yuan how to become 1 million yuan
May 1987, Shenzhen's first stock issuing company - Shenzhen Development Bank, to the public offering of shares. At that time, for the vast majority of people in Shenzhen, the stock is still a novelty, know little or nothing about it, and even hold a skeptical attitude of uncertainty and wait and see. In this case, a just retired old cadres in the old comrades mobilized again and again, in line with the enthusiasm for the party and the country, determined to use their own life-long accumulation of 10,000 yuan to buy the stock, for the country to make another contribution. That old cadres did not dream, no capital venture, two years later, his 10,000 yuan into 100,000, and, is toward 1 million yuan. The old cadre was surprised and ashamed. He rushed to the party's disciplinary department to ask if the money is not illegally obtained, the reception of the comrade told him with a smile, the money is not illegally obtained, but you invest in stocks of legitimate income. How to start a business with nothing? Gold Medal Brandy
"The emperor is not responsible for the bitter people". The so-called "heaven" is actually the embodiment of our own spiritual strength. In the destiny of the ups and downs of the most can be seen in people's wishes: when the wind and waves are calm, light as a boat; when the wind and waves of the time, will also be like the sky horse. Zhang Bishi, alias Zhenxun, was a native of Dapu, Chaozhou, Guangdong Province. 17 years old, when his hometown was in disaster, he said goodbye to his family and fled to the Dutch city of Bakheng (present-day Jakarta, Indonesia). When he graduated from his internship, Zhang Bishi paid special attention to observing the local and foreign economic conditions and studying what kind of trading was easy to make a profit. After making his fortune from buying alcohol and taxes, he expanded into various industries such as reclamation, construction, finance, transportation, mining, and commerce. During the heyday of his business, his capital amounted to 70 to 80 million taels of silver, so he was known as the "rich man of Su Island". In Zhang Bishi's life, the most illustrative of his entrepreneurial hardships and achievements should be Zhangyu Brewing Company's founding and success.
Jang started to build the brewery in 1892, and at the beginning, he took a steady approach and started to build a good raw material base. After several setbacks, the company spent a huge amount of money and finally built a vineyard with 124 varieties covering more than 1,000 acres in 1906. At that time, the production of wine in China was hand-operated and the equipment was backward, which made it difficult to compete with the new production technology in Europe and America. In order to improve competitiveness, he focused on science and technology, the introduction of talents, training talents and the introduction of advanced technology and equipment.
He searched for winemakers everywhere and hired them at great expense. After several setbacks, the company finally mastered the full set of equipment and key technologies. After the product out, for how to open up the market, Zhang Bishi had painstakingly, first of all, he focuses on improving the credibility of the product, secondly, pay attention to the study of consumer psychology, the art of advertising; again, make full use of overseas Chinese miss their motherland, nostalgia for the feelings of the native land and the Zhang's influence in the overseas Chinese in the South Seas, to open up the foreign market, specially crafted Zhang Yu wine promotional items to the overseas Chinese widely given. No capital business, in addition, a wide range of people to make friends with the upper echelon, to obtain the support of all parties. In the end, the distinctive Zhangyu wine finally attracted attention at home and abroad. Kang Youwei wrote a poem for Zhangyu Company, "Drinking Zhangyu Wine, Transplanting Paeony Flowers in Fengtai, Writing New Phrases in Fahua, and Being Happy with What I Meet is My Home", and in 1912, Mr. Sun Yat-sen gave a gift to Zhangyu Company in his own handwriting with the four big characters of "Tasting Fragrance and Sweet Spring". Especially in 1915, Zhangyu's brandy, red wine, Qiongyao Liquid and Yishou Syrup were awarded gold medals at the Panama Commodity Competition, and "Golden Brandy" has been famous all over the world since then.