Based on the daily service of 400 people in each store, Meiyijia serves more than 4 million people every day, with a total of more than 65.438 billion people a year. This data comes from the recognition of Mei Yi Jia by many consumers. Geping Guo said that under the background of the slow growth of the retail industry, Meiyijia opened at a price of 65,438+/kloc-0,000 yuan, which is not only a milestone in the development of Meiyijia, but also will be recorded in the history of retail development in China, and China chain enterprises will enter the stage of ten thousand stores.
Judging from the growth trend of the store, Meiyijia has also experienced a long preparation period. It is understood that it took Mei Yi Jia nearly 1 0 years from1store to 1000 store; It only took 1000th store to1000th store in10 year. Now, the number of stores opened by Meiyijia every year has exceeded the sum of the previous ten years, showing explosive growth.
How much has Meiyijia changed in the past ten years? For example, in 2005, Huang Feng opened the first Meiyijia store in Huizhou. At that time, customers often stood in her shop and called to say "I am waiting for you at a convenience store" (another Huizhou local brand). Almost no one knows Mei Yi Jia; Ten years later, the number of stores in Huizhou Meiyijia has exceeded 540, and it is the largest convenience store brand in Huizhou, while the original convenience store has almost withdrawn from the historical stage.
Brand upgrade many times
MeiyijiaNo. 10000 is the third franchisee in Huang Feng. In ten years, she experienced three generations of image changes of Mei Yi Jia.
Compared with the changes in the market environment, Meiyijia seems to be more interested in improving herself. Judging from this 20 17 version store, Meiyijia's new image store is really eye-catching. Deep red with white, dotted with dark gray and beige, functionally strengthens the fresh area and leisure area. The overall design gives consideration to fashion and humanization, which is quite different from the usual Meiyijia store.
In addition to the overall promotion of the store image, Meiyijia also clearly put forward its own brand positioning-"chain convenience store with more localized thinking", and conducted equal communication and caring service with consumers, stores, manufacturers and even employees with the concept of "closer partners".
From the perspective of business content, Meiyijia has also quietly changed, with more local characteristics and more grounding. Rujia 10000 has begun to try to manage more than a dozen varieties of Cantonese morning tea. The clerk introduced that this convenient and affordable meal was welcomed by customers as soon as it was launched. Although there are still various difficulties in operation, this service originated from local demand may create new development opportunities.
National open layout
Like many franchisees, Hunan native Mr. Li has joined Meiyijia for eleven years. Since 2006, four Meiyijia stores have been opened in Dongguan and Meizhou. On 20 16, he got on the first bus from Meiyijia to Hunan, and opened a franchise store in his hometown of Xiangtan, leaving it to his relatives, which was very impressive. In his words, he now has "his own Meiyijia career".
This is not the first time Jia has been stationed in other provinces. During the three years from 20 14 to 20 16, Meiyijia successively entered Fujian, Hunan, Hubei and Jiangxi. At present, there are nearly 500 stores outside the province. Together with the Guangdong base camp, the development map of Meiyijia has been extended to five provinces and 46 cities, and the national layout strategy is ready to go.
It is understood that Meiyijia's development strategy outside the province at this stage is "striving for progress in stability". First, it is necessary to establish the system replication capabilities of store expansion and operation, procurement and supply chain, manpower and finance, and consolidate the development foundation outside the province.
Finally, share a set of latest data. Since the beginning of this year, Meiyijia has opened more than 200 new stores every month, which means that seven Meiyijia stores are opening every day, and seven franchisees realize their entrepreneurial dreams every day. Every day, more than 20 young people become members of Meiyijia, and more than 20,000 new consumers experience Meiyijia's goods and services every day.
From 1 to 20, from 0 to 10000, Meiyijia did not rely on luck or opportunity, but relied on the entrepreneurial spirit of "being pragmatic, dedicated, innovative and * * * winning" to work hard and make a solid breakthrough. For Meiyijia, "1000 stores" is just a full stop, and the road ahead is still far away.