In our daily life, we often hear such words as "a distant relative is not as good as a close neighbor", "a hometown relative", "friends have many roads" and "acquaintances make things easy". It is not difficult to find that these words all reflect a strong human touch.
People say that feelings can't be measured by money, but now the society needs human feelings everywhere, and people still have to put their feelings into it unconsciously. As the saying goes, "Give a peach in return for a plum", "Without spring breeze, it can't be called autumn rain". What touches people's hearts is nothing but feelings. It has also been said: "The most difficult thing to conquer in the world is the human heart, and the most susceptible thing in the world is the human heart." Therefore, emotional investment has become the main direction of many people. Compared with money, people who make emotional investments are more likely to achieve results.
Fujita, president of McDonald's in Japan, once said that he classified all his investments and studied the rate of return, and found that emotional investment was the least expensive and the highest rate of return among all investments.
Fujita Tian is a manager who is very good at emotional investment. He pays a huge sum of money to the hospital every year as a fund to keep hospital beds. When his employees and their families get sick and have an accident, they can be hospitalized immediately, even if there is an emergency on Sunday, they can also be sent to the designated hospital immediately, thus avoiding the patient's death on the way to the hospital many times because it was too late to rescue him. Someone once asked Fujita, if his employees didn't get sick for several years, wouldn't the money be lost in vain? Fujita replied affirmatively: "As long as employees can work with peace of mind, McDonald's will not suffer."
In addition, Fujita also has a pioneering work, that is, the employee's birthday is designated as a personal public holiday, so that every employee's birthday can be spent with his family. For McDonald's employees, birthdays are their own happy days and rest days. On the birthday, employees and their families had a wonderful day, refreshed themselves, and threw themselves into their work energetically the next day.
Fujita has a creed: it is absolutely worthwhile to spend more money on emotional investment for employees. Emotional investment costs little, but the great creativity generated by the enthusiasm of employees is incomparable with any other investment.
It is not difficult to find that some Japanese entrepreneurs attach great importance to the family atmosphere of enterprises and have accumulated rich experience in seeking and establishing the "emotional bond" between employees and enterprises. They claim to make the enterprise into a "big team" and a "big family", so they pay attention to giving employees more benefits and celebrating their birthdays. Employees will receive special congratulations from leaders when they get married, get promoted, have children, move and win prizes. These practices make employees feel that the corporate team is their warm home. Nobujiro Shimai, president of Sandri Company in Japan, heard employees complain: "There are bedbugs in the room, which makes us sleep badly." So, at night, he was alone in the house holding a candle to catch bedbugs. Sada, who plays an important role in the company's development, has just joined the company. Unfortunately, his father passed away. Shinjiro Shimai led all the staff to the funeral home to help. After the funeral, Shimai Shinjiro called a taxi and personally took Sata and his mother home. Later, Sata became the director of the company and often mentioned this to people: "From then on, I made up my mind to sacrifice my life for my boss." This is an emotional investment.
Human beings are the highest emotional animals. Everyone has to get along with others and is destined to live in groups. People who form groups are in different classes. Engaging in interpersonal communication and making some emotional investments at an appropriate time are conducive to establishing good personal relationships in society. With this network, your social interaction will be like a duck to water, and you can expand your social circle.
Xin in the Warring States period was a person who was very good at making emotional investments. At that time, there was a hermit named Hou Ying in Wei State, who was almost seventy years old. He is a small official guarding the east gate of Daliangcheng, and his family is very poor. Xinlingjun personally visited and gave him a valuable gift, but he politely declined. So Xin Lingjun feasted the guests. After the banquet is set and the guests are seated, they personally take their entourage to the east gate to meet Hou Ying. However, Hou Ying did not give in when she got on the bus. He sat directly on the throne and secretly observed Xin Lingjun. New Ling Jun didn't care about Hou Ying's attitude, but drove his own carriage, and his attitude was more respectful. After a while, Hou Ying said to Xin, "I have a friend in the slaughterhouse. I hope I can wronged you to accompany me to visit him. "
So I opened a new car and went to the market. At this time, Hou Ying got off to meet his friend Zhu Hai, stood by and talked with Zhu Hai, deliberately ignored the new Ling Jun for a long time and continued to observe his reaction. At this time, Xin's expression is more moderate. At this time, Xin is holding a wedding in his home, waiting for him to come back for a banquet. People in the city are curious to see Xinlingjun driving, and Xinlingjun's followers secretly scold Hou Ying. Seeing that Xin was always kind, sincere and respectful, Hou Ying left Zhu Hai and went back to the car. When he got home, Xin invited Hou Ying to sit on the throne and introduced the generals and the royal family to him one by one, which surprised all the guests present.
At the banquet, Xin got up and personally went to Hou Ying's desk to celebrate his birthday. Hou Ying told New Ling Jun, "I've made you feel bad enough today. I'm just a man guarding the east gate and holding the bolt, but you meet me in public in your own chariot. You shouldn't have been asked to do this, but you did. In order to achieve your reputation as a corporal, I specially made you and your horses and chariots stand in the city for a long time so that people from all walks of life could watch you. But your attitude has become more respectful, so the whole city thinks that I am a villain and praises you as an elder who can be polite to corporal. " This is the first return of Hou Ying's emotional investment in New Ling Jun.
There is a proverb in China: "A drop of water is rewarded by a spring." As an excellent business leader, if he can be as affectionate and righteous as a Japanese business manager and take the initiative to "reciprocate", his employees will certainly be able to "reciprocate". Only by mobilizing the enthusiasm of employees can enterprises flourish. In enterprise management, in order to receive better management effect, we should pay more attention to winning with emotion.
There is a TV factory in America, which is on the verge of bankruptcy because of poor management. The boss has no choice but to hire a Japanese as the manager. After the Japanese manager took office, he used his three tricks: the first trick was to invite employees to tea and give each employee a transistor radio. He said emotionally to his subordinates, "Look, how can we produce in such a chaotic environment?" When everyone heard him say this, they started cleaning together, and the factory was completely new. The second move is that he took the initiative to visit the trade union leaders, hoping that they would "take care of him more", so as to relieve the vigilance of subordinates and approach the factory emotionally. The third measure is even more admirable. Seeing that there was not enough manpower, he did not hire others, but invited the old employees who had been fired before, so that the employees felt warm from the heart. It is precisely because of his three measures that the enthusiasm and creativity of employees are greatly mobilized, so that production is thriving and enterprises are full of vitality.
Why can the Japanese make the same factory "vibrant"? As can be seen from the article, the "tricks" he uses are trivial things that are effortless, time-consuming and laborious. However, in life, how many bosses will do these disdainful little things? Some business owners use money and materials to stimulate the enthusiasm of employees when the benefits are good, but they are not good at doing ideological work emotionally; When enterprises encounter difficulties, they have nothing to do and will not use various methods to mobilize the masses. Some business leaders refused to put down their airs and "take the initiative to visit" their employees, nor did they humbly ask others to "take more care", so the enthusiasm of employees was not mobilized. If managers take the initiative to care about employees and take the initiative to lower your posture, then you are a popular manager and employees will do more for you. Therefore, feelings are the most important, and no amount of money can compare with human feelings. Sometimes, feelings are your weapon to win.
1993, the United States imposed an oil embargo, but Delta Air Lines did not do so when other airlines laid off employees. Although the civil aviation transportation industry is unstable, it may rise to the peak or fall into the trough at any time, and the cycle changes rapidly, but the company tries its best to avoid dismissing workers because of the sluggish business. The company cherishes "Damei feels like a family". They attach great importance to employees and respect their feelings. They value people more than immediate interests.
It can be seen that emotional investment makes employees live in a harmonious and warm family, makes the enterprise more "human", makes employees truly identify with the enterprise, and makes "love the factory as home" no longer an empty talk. In this way, the enterprise will get everyone's love and support, and employees will make their own efforts for the "home".
American car salesman Joey Gillard is a great man. In sales promotion, he thinks the most important thing is to "give some emotional debts to customers". In his office, there are usually various brands of cigarettes. When his clients come to the office and want to smoke again, he will not let them run back to their cars to get them, but politely ask, "What brand of cigarettes do you like to smoke?" After hearing the customer's answer, he will take out that brand of cigarettes and hand them to the customer. This is the initiative to borrow money-emotional debt. Many customers will be grateful in this case, thus making the relationship between the two sides more friendly and firm.
Sometimes, some customers will bring their children. At this time, he will take out beautiful balloons and delicious lollipops specially prepared for children to make them happy. In addition, he also prepared a beautiful badge for each client's family, which read: "I love you." He knows that customers will like these small gifts, and at the same time, he will remember his own thoughts.
Joey Gillard once said, "Anything I give him and his family will make him feel indebted to me. He owes me a debt. This is my emotional debt to him, not too much, just a little. "
Maslow's "hierarchy of needs theory" holds that everyone wants others to respect and value themselves, care for themselves, understand and trust themselves. This need is psychological and spiritual, and it is more advanced than physical and material needs. Material can only give people warmth, and spirit can give people strength. As the saying goes, "a scholar dies for a bosom friend." In actual management, leaders should pay more attention to emotional investment, because understanding human feelings is their abundant capital. Only in this way will you be in an invincible position forever.
Li Jian, general manager of Wenzhou Shuguang Shoes Company, has been very concerned about the lives of employees for more than ten years. 1995 There was a worker named Xu. His father had stomach cancer and needed a sum of medical expenses urgently. For Xu Lai, who is not rich, this is tantamount to adding insult to injury. At this time, Xu found himself in tears. After understanding the situation, he asked the accountant to give Xu 50,000 yuan without saying anything, and told him not to have an ideological burden. It is important to save people. Although Xu's father died of cancer metastasis later, Xu was grateful to General Manager Li. In 2002, due to the fierce market competition, Li Jian's shoe factory also had a hard time, leaving only an empty shelf to maintain. At this time, Xu's uncle in Singapore is going to invest and build factories in the mainland. After listening to his nephew's introduction, he decided to invest his money in Shuguang Footwear Company operated by Li Jian, whose personality is trustworthy, and brought a large number of new shoes, complete sets of equipment and many orders. In this way, with the help of foreign capital, Li Jian's companies have come back to life, and they are getting bigger and bigger, and their careers are thriving.
People are emotional animals, and it is difficult for everyone to escape the word "love". In interpersonal communication, we should pay more attention to the emotional input of friends and colleagues around us. In the vernacular, if you can't catch the big fish you want now, you should "cast a net in an all-round way and focus on cultivating the small fish around you" to build a popular foundation for your future development.
Emotional investment is very important when competing with others. It can help you achieve your goal. It can be said that if you put in, you will gain, and pay attention to emotional input, you will get rich returns.