Before determining a sales plan, a marketing and sales strategy plan should be carried out to avoid making unrealistic predictions. But how to write a sales strategy program? Here is a sales strategy plan template that I have put together to help you.
Sales Strategy Program Template Part 1
? Golden nine silver ten? This traditional business season is approaching, in order to seize the golden season of department store retailing, create sales success, combined with the XX shopping mall annual promotional plan and festivals, seasonal characteristics, put forward before and after the October 1 Golden Week promotional activities program.
I. Eleven warm-up
(a) theme: fresh golden week full of 288 to send 238 (discount coupons)
(b) time: September 21?23
(c) activity planning
full full full full of 288 to send 238 (coupons), coupons are divided into 200 yuan coupons and 38 yuan coupons, 200 yuan coupons can be consumed on the spot, 38 yuan coupons are limited to the consumption of coupons, only for use during the golden week and limited to consumption coupons!
Second, the 11th Golden Week
(a) Theme: the wild purchase of the Golden Week, show gifts nine days
(b) Time: October 1?7
(c) Activity Planning
The Golden Week promotional activities in the form of? Nine dazzling gifts? , including the whole field of activities and the theme of the activities of the stores, for different amounts of consumption of consumer groups to encourage the increase in the cumulative turnover of a single person for the purpose of planning the following two whole field of activities, the other seven showy gift from the venues and brands to provide.
1, dazzling gift first? Lucky poker program, crazy thousand-dollar gift
Lucky poker program daily, a ****7 hair.
By the store merchants to provide goods as promotional gifts, each brand to the selling price of 500 yuan as a standard, can be a piece can also be a few pieces, high value of a single product or inconvenient to provide goods to the business can be replaced by vouchers. Gifts according to the value from large to small with 52 playing cards one by one corresponds to.
All commodities are divided into departmental apparel and gold electrical category, the activity period consumers single day departmental apparel cumulative consumption of more than 1999 yuan, gold electrical category cumulative total of more than 19,999 yuan, you can participate in the activities, draw 52 playing cards, redeem one of the 52 gifts, the first to comply with the conditions of the right of first priority draw.
Select two merchants to provide two gifts worth not less than 1,000 yuan and 500 yuan, respectively, on behalf of the size of the king of the playing cards, the highest daily consumption of gold electrical appliances and department stores and clothing categories of a single category of consumers during the Golden Week cumulative consumption of the two 1,000 yuan, respectively, to get the gift.
Activity venue: **** enjoy the space, the main entrance to the most eye-catching location
Activities need to prepare materials for: KT backdrops, activity tables, lottery boxes, playing cards, activity details of the water sign.
2, dazzling gift second? Accumulation of gift certificates, more to buy more to give
Gold electrical goods and department store apparel products cumulative shopping value of more than 5,000 yuan and 500 yuan, that is, 20 yuan of limited-time gift certificates, every more than 1,000 yuan and 100 yuan, more than 5 yuan, gift certificates are limited to October 8?31 to use, in order to stimulate the golden week after the off-season sales.
(The above two offers can be enjoyed at the same time)
3. The third gift? Exquisite shoes, beautiful makeup
Location: 1F fashion boutique
Activity method: Oprah shopping over 420 yuan, send exquisite gifts.
50% off on some of Belle's products.
Bestu, Saturday 6?20% off the whole site.
4. Dazzling gifts fourth? Romantic early fall, flower wedding jubilee
Activity location: gold jewelry hall
Activity method:? The first is the first time that you have to go to the hospital to get the best medical care. The jewelry prize selection.
Jewelry repair fee 50% off.
Jewelry expert advice.
5. The fifth gift? The new products are listed in the fall
Activity location: women's hall
Activity method: Jane where the purchase of more than 350 yuan complimentary exquisite silk scarf.
Should be big shopping complimentary makeup brush.
Other brands more favorable, more beautiful gift.
6. Dazzling gift sixth? Gentleman style, the choice of celebrities
Activity location: men's hall
Activity method: Yagor part of the goods 20% off, full of 1000 yuan to send a tie.
Jordon new products 10% off.
BMW full 6?9% off.
More discounts on other brands and more gifts.
7. The seventh gift? Have children's clothing, soft bloom
Activity location: underwear children's hall
Activity method: purchase of children's clothing full of 200 complimentary gifts.
Bedding full of 100 minus 40.
Embry full of 299 complimentary exquisite underwear.
Shua part of the underwear 50% off.
8. The eighth gift? Youth without limits
Activity location: leisure sports hall
Activity method: full of different amounts of different values of gifts. Gifts include Double Star sports socks, milk cups, microwave box sets, brand-name sports backpacks.
9. Dazzling gift ninth? Fashion digital, style life
Activity location: cell phone digital hall
Activity method: purchase of cell phone digital products, the entire field of 1000 yuan minus 10 yuan.
Sales strategy program template article 2
First, the sales department:
1, travel agency sources
(1) the price as a lever, the pursuit of profit maximization in the peak season, the pursuit of high occupancy in the off-season, to attract the various associations team.
(2) Stabilize the island's main large agency, go out and seek to visit Guangdong, Shanghai, Beijing travel agencies around the world and the domestic travel agency cooperation in major tourist destinations, and strive for designated hotels. Mainly travel agencies on the island. Their source is the survival of the hotel's basic source of customers, in the development of travel agency source market, mainly price as leverage, reception of the general manager of the community, to ensure that the holiday room, the obstacles basically do not have a problem, and the price of the competitors is the easiest to do. How to ensure a higher room rate in the case of the same price or slightly higher prices, it is necessary to PR to the staff of the Department of the billing.
(3) Actively seek cooperation with travel agencies in Hong Kong and Macao and other regional travel agency group sources.
(4) Launch? Annual price group room? (A year a price).
(5) In order to expand the consumption of food and beverage, the group asked to include breakfast, regular meals.
(6) Strengthen the promotion of Japanese groups, Korean groups, conferences and so on.
2, meeting source promotion
(1) promotion time: the first half of January to April
the second half of October to December
(2) promotional objects: (a) government departments (b) local business companies (c) off-island business companies
(3) to the island's business units and the establishment of off-island hotels to match the meeting, the bulk of the guests.
(4) build a full agency system, the organization of the province and outside the meeting of guests. Planning some of the enterprise economic class, academic seminars, training courses and meetings of institutions.
3, casual guests source
The development of casual market source, is the pursuit of our hotel rooms the most important source of the market, to increase the total number of rooms in the limited number, the proportion of casual tours is the fundamental way to change. In the development of casual market, the focus is on the market in Haikou, followed by other counties and cities on the island, from the direction of the war in terms of the last focus to move to the island, Guangdong, Shanghai and Beijing and other places.
1, to participate in the industry's chain of service network, strengthen contact with enterprises and institutions, stabilize existing customers, vigorously develop new customers, local market customers to visit one by one.
2, for casual guests, rooms, food and beverage bundled sales, customers in the hotel housing, food and beverage at the same time, entertainment to enjoy different degrees of preferential.
3, according to the needs of different guests, the design of a variety of packages (package price), including rooms, food and beverage.
4, vigorously develop long-staying customers; the development of internal staff reasonable room commission incentive system.
5, expand the amount of drivers pulling passengers, the promotion of cab drivers. Construct a complete intermediary difference in price regulations and booking difference in price to raise the difference in method.
6, the opening of online booking, strengthen the network promotion, expanding the network booking center booking,
Second, Food and Beverage
(1) Increase varieties and specialties, reduce prices and improve quality.
(2) Organize ? Food Festival?
(2) Organize?
(3) According to the festivals to launch the corresponding reunion banquets, longevity banquets, wedding banquets and so on.
(4) to carry out sales activities with prizes, such as longevity banquets, good luck banquets, free rooms, or free transportation and small gifts, flowers and congratulations in the newspaper advertisements, television, radio to send songs.
(5) Increase the travel agency designated meals, give discounts to tour guides, increase the consumption of team meals and flavor meals. (Every day, the front desk provides a guide's name and room number list to the catering, so that the sales department and the catering department to contact.)
>>> > Next page more exciting? Sales strategy program template?